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26 VARIETY RADIO Wednesdajr, May IB, 1938 Those 12,000 Ohio State Students Discovered By Cohimbus Broadcasters CoIumbii.<:, Local, stations are flrially ing up to existence ot Ohio State Uni- versity as a poleiitial listeni'iig audi- ence. Only recenlly that any effort has been made to direct programs at 12,000 students and faculty mem- bers. WBNS and WHkC hit on idea of campus-aimed programs almost sim- ultaneously. Latter station came, up with twice-a-week 'Campus Capers,' 15-minute sessions presenting talent from Ofiio State sororities and fra- ternities. WBNS has 'Ne>ys' from the Lantern,' weekly newscast- of campus it^ms prepared arid pre- sehteid by staff of university daily. WBNS has started a new campus broadcast of fashions and uniyersity society notes which Frari Harman, Ohio State .senioi^, is conduqting ,un- det title 'Along.- Sorority Row.' Spotted at 9:30 p.m. Tuesdays, fol- lowing Benny Goodman, and Hal emp CBS programs. 3 Ne# Faces at WSAY; NBG Link Being. Talked Rochester^ N. May; 17.. WSAY' adds three to announcing staff. - Frank Silya, sports announcer, quits WHAM, to: take simil spot in smUler station and plans-later tb^ concentrate' on^ local sports.' with bldwrby-bloW airings. -Tom Murray subbing tor Silva at WHAM; Harold Kolb, class! daiicer and makeup artist.in the heydey of East- man' -theatre preientaliohs, is an- nouncing ;;WSAY'musical broadcasts and aiding in dramatic productions. Bob Webster, formerly on WHAM trooper programs, takes gieneral an- nounceir spot on WSAY. Although granted right to night time, .General Manager Gordon Brdwii is holding off taking ad- vantage, of it pend^g negotiations for tieup with NBC Red Network or Mutual. ♦ ♦♦♦♦«♦ > ♦♦♦♦ #♦♦♦♦♦««♦♦♦«♦♦♦ * *** * ************* ***■* F. C. C's WASHINGTON DOCKET t»>.^^ t^4^t ^ ** ** ******************* ** ************* * ** ****** MAJOR DECISIONS WDRCVMoontaiir Site Hartford, May 17. , WDRC has concluded a deal for the purchase of two , plots of land atop West Mountain iii. Meriden ior the construction of a building to house an ultra-high frequency trans- mitter, for experimental work, per-r mission for 'which Was granted early this year by the tpCJ Although deal has been, set .other details are not. complete. According, to Frankli .. Doolit- tie, pre'sidetit and treasurer of the station, the':new set up will not in- terfere with or supersede the regu- lar broadcasting activities of WDRC. Understood i that station . engineers are trying to perfect a new metho.d 'of transmi ion. Craig's New Post Nashvile, May 17. Edvvin W; Craig, who took an ac' tive part in .the r rgaiiization of the Kattonal Association of Broadcasters^ has been elected executive v.p. of the National. Life and' Acciderit In- surance Col, which owns, and op- erates WSM. . Post puts hi ,5n charge of the company's sales tup. WLW at Motor Bowl Cincinnati, May 17, As for the, past several years, WLW 'Will - send a .corps of "an- nouncers and ehgiheers to Indian- apolis for direct pickups ot the an- nual Decoration Day 50p-mile auto: race. Start . and finish parts of the program will be led to the Mutual web.- Allen Franklin, WLW sporlscaster, will interview seven former winners ot the race and. Capt. Eddie Ricken- backer early in the morning on race day for cutting ot a platter that's to be rushed here: by plane and aired later. Angus Pfaff's Pendinir Job Detroit, May 17. AngiiS' Pfaff, chief anhouhcer at WJBK here,'is understood to.be in line for managership of WHLS. nexv station in Port Huron, Mich., which .opens.next fiall. Piaff, who's been seven, years at WJBK, has been conducting "Tiger Talk* progi'ams past coupia years over WWJ iu 'Bob McLean.' nalilnk'ton, Mny IT. FInrMn: Short \vork war mnO« of .the niVpHcatlon ot W.MhM. .Dnytiina. Bfnch, lor n freonency change froni' lU'.O IQ' 1340 ku nn»l Juire-Jumit fruni 100 Iwatls to I'Kw.' . P.ro- piMiod rhhnee wanld tnVcrrerJ Willi cSlllI], jJahrtl. Splrllun, Cubn, K'l'A'r. Fort, wonli. Tpx.. and AVXTZ. Detroit, Citni- ml.oli held. Al'so. npiillrant tallnd lo show need for nddl- tjonal -.Mrvloo; exi.slrnre «f sVitricleht advertlslnr? support nnd type of prosrnm. he. IntPnda ti> offer. HRa- not miide. the moat cHlcIent use-of llie.'frequency ftnd hours of opem-' tlon wiilch he la llceniird lo use, <;oninil(ih further chnrKCd. W. Wrlsht Bsch; licensee of applicant station, repreaented WMF.T. Iiidlnnn: .Sriiinl-h!* ovei- the. Lion 'lic frequenpy Ijntwoen Ourlls llnrtlncastlnK Corp. and WKBV (Knox nudlp Oorii.) w,-(s.ended b.v. ft" tleolsl.on In favor, ot the latter. WKHV, reque.'itlnji; .unlimited time, now oper(\tes snocined week, dny hoursi with ino watls. -Would like full-time operation. Curtis outnr, wiilch'bwtiR nnd .oporntc's WrtOW. .Torre. Xa^te, WGBP. nnd WKOA, Kvnnsvllie. requested same iroqiiency with lOtf watts nlchts. 250 watts days. , Greater need, for extended broadcast service exists In Jtlch- .rhond, location -of WKIIV, Tohi Ish ruled. Two stations )n Indianapolis, WIRG and WFB.M,- deliver primary service bI- >;eady. and ar new stallnn gyant to WGVA promises addl- .tlonal service! from a lorni transmitter^ Ciirtla Ttadlocastlni; Corp. whs represented by He'nry WalUeK while .Tosephiis C. Trimble appeared for WKBV. M«f' :■ T.ocal ope'rAilon nnd. tlnnnclnff won. out "In a foiir- .way scrap between Twin rity Broadcastlnfc Co., Inc.,' Philip .T. Wiseman, and Arthur K: .ScaKra:vc; all o( Lewlstoii, and Cumberland nroadcssilnir, Inc., of.Portland. Despite apparent Interest' of .loh'n ..Shopard TIT, owner of the Tsnhee Network.' ruinberland Broadcasting outHt, In \vhlch he wns supposed to have 2I>?0 of the stock, lost one Could, not prove- more than I.SS^.ns cash on hand, with'stoclc subscriptions reeelvahle listed at ti2.S20, althoueh estimate of. proposed cnnhtnictltin was 115,000- .Prospective owners ^'raffged consldcably alMiut..pominer€la.l pipoRrarris expected ■rom ..Columbia Broadoustlni? .System,* 'Co.lonlat Ketw..ofk .nnd Visual Droadeastlni:. System, but could not' produce. ' Fact that 'these proKrams are not available In Portland without the Intervention of Mr. ITarrlsaii (alleged ylce-presld t nt *he company,; althoush holding, no stock. Job nor contract )' would make U appear that the 'network systemfl- are at- tempting, to cnndui-t' their business, so as.'to withhold pro'-, irrams from e.xltitln'v stations'while; they, promote the. estab- Hshnient of'new. stations,'. Oommtah commented. Okay was f-lven Twin rity .Brondcaatlnir Company, Inc., of Lewlstoh, requestln;^' name a'^slffnment... because 'a. com- parison of ibe need.t of the Portland area and or the Lewls- ton-Aubiirn'area Impels the selection ot the latter.' Also, irroiip. Is- romcosed of Ineal citizens, with 434.(25 In the bank. Twin elty area'receives no prlma'iV broadcast service from Portland.-' ■ , Third applicant for i;iO kc with JOO watts. Philip .T. Wisieman—also requesllhi; .a 'Tjewlsto'n location—was dlsaun'li- fied..because.applicant did not appear and'hia attorney (ailed to present avjdeilce ba'cklnE up his plea. Fourth Maliie applicant, seeklnic. 1420 kc, -with 100 w.'il'tii nlirhts,. 250 watts'day.s,. was ^eaerave. an attorney from Fall'- River, Mass.. and not'a resident. Alan (ailed to show evi- dence that transmitter rould supijort Itself. Paul D. P. Snearman appeared (or Cumberland Broadcnsl- Ine Co.! John M. I.ltllepnEe, Thomas P. Llttlepdse. Wllllam' A. Porter and. Alton H. I*.? rd. represented Twin City; Ben .<1.'Fbhcr appeared In.beha.K of Philip .T, Wiseman and Howard S. !.« Roy anpeared for Arthur E. Seaxrave.' Matsaehanttst Ambitions-n( twp Cf.nt Cod real eatate women, Harriet.*!. A'lleman and Helen 'W. MacLellan. to own a radio station, fuiniled wlieh Cnmmlsh Krantcd their ap- plication (or 1210 ko with-JOO watts nl.vhts, 250 watts days. Transmlt(i>r, to be located at Barnstnble. will cost approxi- mately fl9,750. Prosperous CO-partners will go by the name of the Cajie Cod Broadrnstlnir Co, • ■ Contender for a Capo Cod iransmltleh.rienrjfe M. Hnsklhs, n( Hyaonls, dropped out ot the race and (ailed to appear before the commlsh. Cape Cod ladles were represented by Arthur Schartel and Philip a. I^ouchs. (2)' Thumbs down for the application of the Fall-River Herald News Publishing Co., Fall River, on Its. application for a new .station to he operntod on'12lD kc with 100 watts nights. 250, w-alts days. .Million-dollar corporation which, has absorbed all hut one newspaper In the community, (a Freiich .publication) and Ta snId to have an Interest In the Blrmlnnham News, Rockford Newspapers. Inc.l nnd Wlnr.tftn- .Salem News as well, has been warrlnir with WSAR, existing Fnll niver transmitter and has expressed reluctance to print W.SAR prn.rrams In Us. paper 'with or wliliout charged Also tried to spread a rumon according to. the F^C.C, decision, (or which there wns little, If any. sound basis of fact,' to the effect that WSAR was In 'financial difficulties. 'There Is nothing In the testimony before the. Commission to encourage the belief that two local broadcast, stations In Foil River would find suMcleiit financial support to sus- tain themselves, nor thitt the exlrtlng station, could survive the reasonably expected rivalry of the Fall. River Herald- News Publishing Co,,' Commlsh decided. Interference sTpo would be exnected from a Cape Cod station which received B grant at the same time. 2Cr ®' *"'■'?«'' appealed for the applicant. Ohio:. Hopes of a group. Incorporated as the Summit Radio corp. of Akron, for n special brcndcast station to bo' oper- ated on 1530 he with 1 l<w. using a dlrectlonal antenna. nights, were dashed by sn unfavorable decision. When CommLih dei cifled that propcied research work either had been perfected py other stations; wns In the process of Investlcatlon, of involved little beyond prospective tralllc In high fldelHy receiving sets,' Similar research Is belnt conducted hy established stations. Commlsli declared. Hlirh nnance also entered . Into, the picture, but It. was decided outfit wka nnnnclally nuslifled under an escrow agreement, I.oula G. Cnlrtweli; nonald C. Beolar and Ralph S, Fowler ap^enred for anollcnnts. Oklahoma: .-Tulce-JuiVip for KTl'T.. Tulsa -Broadcasting roinpany Tnc„ Tulsa, olinyed when It was decided that sta- tion would serve a need for iiddillonni service and would not Involve «ny Ihcrcnae In nb.lectlonnble Interference, rrimnry _scrvlce from only one other station, applicant de- clnred, cltlnir KVOO, Tnl-o. which operates during daytime H?J?I'JIi7"iJ,".";?""''t.*"'"* 'WAPI. Birmingham, and ahares time .with WAPI nights. Application also Involved moving the transmitter locally, and Installation of a.dlrecllonnl antenna system for nl-rht operation." Power toost will he from COO watts nights. 1 l;w days, to : kw nights, 6 kw dais. Paul D, P. f^pcarinsn renresentrd n'^Tillcant. Oregon: Volnnlnry transfer of KOO.S, Marsh Held, froni the. Pacinc Radio Corp, to a new cor'poratlbn. KOOS. Inc. np- prove<l by Cnmmlsh. Contract between present owner and assiitnee provides for roiisldcrallon of »H,00n. «i;.,i il E'*^'!,"- fn'-'ne" -seemed to feel that new owner, . was over-pavlnfr on the equipment.. .«!ackelt n-mcBrcd to he v.i.tl'.fled with tlic deal and provided for on aulho..,;:cd cTiltallz.iilon of $50,000 fof which lu,(100 5?JuJfr,>r" ,."^-, ""'"tlnnal }3;C00 sub,.!crlbed hy Which Vh'^ "'' " '•'V"tl'""'> "Hares of stock at «100 a share' 5»„S .. ^^^ cornol-allon mny |,sue In Us discretion and which «» purchase If required to do so by the. Board of Directors. ■ Flci-res doubted by the Commlsh engineer were; jr. 071 ..""^"'f. "l*'"'*''''^'"' ™'*'« nf the transmitter alone, r, I? »H«be ne.nje- »2,.192, wllh a replai^enient value ?I V '"■■'''■="1 'he JS.:!7C quoted. 'Also Included under tne heoding Transmiillo-; Equipment Complete' Is nn Item or original corl ot $1 i;;!i,jo ..for nnlcniia and cbnterpolsc' decision continued, 'This equipment falls to comply with the present en-lrieering renulrcmenls ot the Coinml.-'.'^lon, to Inslead of hnvhi- a deiirerinlcd value of 5431,40 (cinlmert hy As^lrrnor) it has only a-.-nlvn-e value of approximately »:!n,' Purchaser of l>e .slullnn Is owner-and publisher of the Ooos Hay Tillies and 'will inalerlally Improve the program sen-lee of Station KOOS." ecrnr<|in~. to Commlsh. Was reore-entcd by Johii C. Kendall, Ben S. Fisher, and Charles V. Waylcnd. renns.vlvnnlH: .Sc.nhnnrd Rn'dlo* broadcasting Corp,.-licensee of Winr!, nien>:lde, lovt out on lis request for a power'brmxt froni 100 .wall-, to ,1 kw and ch.inTo In hours of operuilon from, days to limilcil lo sunset nt r;hlcngo, , Rensons givq bv. the ConiMii-li were: Inability, to 'show nnnhelal q'ualiricallons' lo undertake the proposed ciia'nges. and failure to innke I'le bck't u«e ot Its present assignment, , From nn *Ji.Tjiice|.;nif Kinndpohit, transmitter lias, been, ^operated In a slipshod inanncr, F.i'.C pointed out., conimeni- Ing that the slnM Klimild 'produce a firM strength of 40 millivolts per nieicr iit one mile, 'Lut as a. mailer of lavt if.-isuremenis taken and proved at the hearing ehow .a iienKlh of a boil I half of that.' •The eniclency of WIBG at presehi Is considerably below the citlcleiicy which the.. CuminlsHlon' considers, should .b4t m.ilntiilned In accordance with good engineering prnclle*,' decision Btaied, 'and the applicant has not made the beal lise uf lis present facilities.' ■r. p. l.liilepBge, Jr„ Joliiv M.^ I.lltlepage. 'William A. Porter and ,lohn Morgan Davis represented WHIG. (V) Application ot WKOK,.Sunbiiry Brosdca'stlng Corp.; Suubur.v, for 'change of hours from apocined to unllmKed, tienlod VIS In cases of default. '.TexaK: Four J>allas applications, for new transmitters Inniled' In Coinnileli wastebasket, .because- plenty of service already iivRlIable from existlpg stHtlnns, .*?quahhle. b'elw'een Dallas' Bi-qiiUCasllhg Co,-, The OaH-Cliff-DallHS County Broud- cjistlnK Cv'i.. nnd the t.'entonnlnl ' Broadcasting Corp,,' for' li new s'lailon lo be operated, daytimes, on 1500 kc .wli.h, lOO watts,' Hbruptiy. terminated by Coinml.sh decision, .Plea-'of A, I., Chilton for a'daytliiie 1-klloivatter on »90. kc (ollbwed. the hi her Ihi-ce requests Into the ash-Can. Jnlervenilon of WRR-rJolnlly owned by John' Thorwnid and tlie:Clly ot Dollas-^ln all; foiir cases, 'was principally ro.<iponslb'le for F.CC' opinion. Provides a luw-rat.e" service,. Willi oniy S.isn of broadcast time devoted to transerlptlnns an records. .Thirty minutes of ooinmer'clal proxramn alr- wiivcd from,Miitutit .Broadcasting System and 72,21%.of time given.- over to Ibrlll programs. Other stations'providing primary service are W^FAA-WBAP and KRLD, Dallas, ainilaled wllh NBC and CBS.'.respec-. lively. . I'Hu'l D. P. Spearman, In behalf ci.f Dallas Broadcasting; Jiie M. illll and Arthur E.'Cook fur. Oak Cllft-Dallas County Co.; A\'illlnm A, Porter and John'M.. I.ittlepage tor A.. L. Chilton, and Klllot.C. .Lo.vett for. Centennial. .';' (J) Power boost for WACO, Waco, from. 100 wntta un- liinlted to 100 watts plghts,. 250 watts days, approved by I'luiiinilsfa .because ot . public -need' (or additional dayiliiie service. No objectionable Interference to oilier Mi.allons would be furnished and applicaiit .haa cash (or necessary Iniproveiiients. ^ ' ,lblin - H. I.lltl.'' Porter represented' applicant. '(3)' D'aytlme smallle for Hiintsvllle. okayed beca'use of iack- of daytime primary service In city, and eyldence «t tuincleni- coninierclnl-support (or, the .proposed transmitter.' .tjain' ilous'ton. Broadcasting- Association, applicant,. Is a parliiershlp comprising, II. U-., Webster, Dr. C.'N,'Slinver anil W. Bryan Shairer. Approximately $91,1(0 'cited,as net worth of'the-out-fit, Progranw wlll^ liiClMde special .broadcasts >'y, Inmates of 4h* Sla(« penitentiary, produced as part ot the InstUiitlon's rehabilitation plan' (or.-.prisoners. James Hanley -in. behalf of'appircan,t, , Vlrglalat Power 0( WRVA/Richmond, was bounced from S to 60.'kw because, of enlargement of service-In 'ihe'TUlf- water 'and. utiier sections (t( Virginia that would .benefit from' the .boost. Clear channel station, owned arid op'erated-by T.ai-us A Bro., Inc,;. tobacco people, bus .a large tobacco-business In New England,-and .the '\Vest Coast, Competing, tobacco ,companies use. the station In .originating ..'programs, both nelv/ork and local, u'ccoL-dlng to .',the evidence, -and extension of service, will benefit the'Tidewater area of-the state,'.second-major- population center-In- Virginia'. Additional', lnterferen,ce to any existing station would not- ba caused by -the power-Jump, P.CC, oltlclals found. -. Installation of new equipment would cost approximately $200,000, according' to - Information filed with the -commls; slon, 'but current assets, as of Dec.' 31, 1936, amounted to $4,600,000 In excess of this sum,' Station,, which iias five 'brondc,oat studios, several business, olllces and control' rooms in Klch'moiid, also xnalnta.lns 11 perinanehl line fHcllltlea- to the Ca'pltol. bulliling, hotels, churches and. aniuseineni placet In Richmond. Extension of lervlce would dll a public heed, 'rCbirinilsti.-.de(5Ided. Ap'pUcant was', represented by .Frank D. Scott.' Waahlnglon: Aippllcatloh ot Fred' K. Well, Grand.Coulee, (ailed lo show real need (or a station near, the Grand Coulee Dam, Cotnnilah decided. In nixing the request for a trane- inltier to .ba' operated on 1420 kc wltlL 100 watts nights, 2^0 watts days. , No evidence regarding type It pi'ograni to be offered' was eu'biiilLted;' proof of advertising aui>port-was lacking; assur- ance \of sufficient tfiilent was not given ,-and 'record does not show' that there Is .available A ti-ansmliter site troin wliU-b the proposed station, could render • satisfactory sei-vice.' according.to the F,t^,C. decision. WhlTe applicant has a net worth-oC approximately $00,000 and',owns- stock In, the- Grand..Coulee Dam Hotel.Ooiniiaiiy. be fell .down on Intormatlon which, the,Commlsh required. ClHience C. Dill and James Gum acted (or Fred H. >Vell. MINOR DECISIONS AHioMt' Kl'MA, 'Albert H< Scherm'ahn, vmnted renewnl cr llcenH* tor period-ending July 1.'. 1 Inmmt WGRC. Charles Harrla. Kev Albany. leranieU involuntary transfer .uf control of corporation, from, Arthur L Harris to Chat>les L«e Harris. loWtf: woe, Davenport* granted authority to wUhOritw renneflt without prejudice for.new. station to .be operated <<n 3300 Itc with 260 watts nights, I kw days, UHlng dlreOtlonul R'nt^nna nights. MIrlilgant WWJ, Detroit, granted extension of tempcirary authnrUy to operate from Msy 29 to June 27 with .an. Iiir crenae In .night power Xrom 1 to ( kw, .In order lo overcome Jnlerference. Mlnvpnrlt WSXA, Kansas City, granted modlAcntlon for new lil^h fre<iuency broadcast station authorizing changes In e'lulpmrnt. power boost from 260 watts to 1 kw, deletion <pf roiir fi-e<iuencles formerly requested a,nd aubstliutlon of 26,460 Kc. ■ ■ cntanat KGEZ, Donald C: Teloar, Kallspell;' e^ilennlon <if .present license , on teniporary Itasls only, pending de- termination of renewal.application, from May 1 lo .luly 1*. Nrw Jersey: WaxU. National BroodCHStlnjr Co., Inc.. Btiiiiul Brook, granted authority to withdraw, without pvtrju-- dice application for renewal ot general experimental JlcenH.e. Ohio; WBXAJ.., Crosley Radio Corp., Mason, griLnied modl- flf-uilon of International broadcast station, license to add frefiuenclefl of 15270 kc and 11870.kc to present auBlcnment. Jl*cnD sylvan la': 'WPEN..rhllad<elphIa, granted modlflratlon of license authorizing, elimination of use of lis: dlrecllomil .Hntenna for .daytime, only; KTW, Philadelphia, giHhted 's.u- thorlty to'withdraw without prejudice appUcaLlon for. 60 kw, on ioso kc, URlhg directional iantenna all-tltnes. U'yomlBg': Paul R. HeltmeVer, Cheyenne, granted .rc<iueflt for extension of time, to and Including June 1. within which, to. ftle -appearance-In re application for new ntailon to be orcrnted .oh'1310 kc with. 100 watts nights.. 260 WaUs dayK, acheduted for hearing'July 6.. EXAMINERS' REPORTS eiitut'ky: Green-light was requested for: Kenlurky rbnd- ri(>ltn^ .Corp., Louisville, on Its .plea fmr a new Hiiitinh 'lo be npcnited on ISlp: kc with 100 watts nights, ^SO wntts dnyii, by Kxiinilner John P. Bramhnll, Despite two other: l.oiily- vlllc appllcKlIons—Louisville Times.Co., and S,. O. 'Wurd nnd r. t\ Ward—Instant applicant nhould be given the InMlde Ir^ick. Brarnhnjl. ruled. . Tlme^i Conlipnny's rnqnftBt hHs been rei'ommehdrd for denial, examiner reminded Commlf^h, Now outfit would te handled hy D, E; Kendrlck. m«.1nrlly owht-r and former advertising maiiager of, WAVE and WinK. I'lrnly- of cuwh to finance; Oriihtlng of appllratlon would cause Interfrrence pU;;hi1y wiihiit the 2 mljllvolt per meter contour <tt WHBti. AnO#-v- Koii. .Inil.. nnd '^he applicant station,. arcordInK to Bt-^tmhall. Kilt operation of proposed transmUter would serve a Uentiile iiord, Onifit WHS represented by llUam A. Porter; NEW APPUCATIONS ,*rliii fit*: KrOA, Sllcam Spi-lnicsi twrt.new relny hrriiii-l^asl .vl.iilona I.I be oDeriited on 100.000, 200.000, ioo.Odli and f.Oii,- (11)0 ki-, with 7.5 and .J watts, respectlvtiyi lllhi<a«: Sliiiuiil roadcnatlnK System, lne„ Clilcn^o. *t- lennlon of aijlhorlty to transmit progrKin.i ioi'KI.W. KiuiitinH invned and oiicr.-ited by the Cnnadlau liriindinMiiii: Coi hnd Nliillnoa ll<-ensKd by the CsnHdlan^llnliitor of 'I'lan.'iiiriVi. MlehlRHti: '/he. Kvenlni; Kews Ai<ki<"I»i1oii, ni iii.ii; ri»\v li9i.i,iinlle attillou to be uyeraled on 42,;oo kc wllii llii UailSb Sapersthnns Cherished, Not to 0e Ritficaieil, Is Dkk Fishell's Slant .After carding a specinV-^verit broadcast last Friday (13> from n freak, luncheon helij.by .the Ant'w superstition Club, WMCA, IM, y, suddenly cancelled .anii let rival ;ia^ tion WNEW relieve it of the burden of broadcasting. ..WMCA brieihally carded the pro- gram, without the knowliedge of Dick Fishell, special-events' chief, When Fishell learned that .his secretary had made the arrangements in. his ab- sence-he strove to " get the sintlon oiit of the 'spot' on the grounds th.tt many listeners ace themselve.<! .siipef- stltious and hence might ither- be' olTciided.or irked by iring the pro- ceedings, which flaunted siich 'fears* as smashing mirrors; strolling iihdier. ladders, etc., on an 'Unlucky day.' . WMCA did, however, broadcast a semi-superisition-jeering show same night with Frankie Basch offi iating., Fishell held no .jurisdiction .over sort of program Miss Basch put oh. .Ali preisent at the luncheon'WNEW aired did no.t participate- in scoffing at legends, however. Two sob sisters sent by the N. Y. World-Telegram to icover the. stunt could not be indiiced to do any ot the 'unlucky' things; ; American League Gaines Re-enacted Oyer KSL . . . Salt Lake City, May 17. i Sponsoring' the' first .Aiherican league baseball 're-enactments - ever' lieard over KSL, in Salt Lake City, N. 'W.-Ayer Agency this week started testing the local SO k.w. CBS affiliate for merchandising power with base- ball premiums. Kellogg's Corn Flakes use three IVi hour period* weekly. Avrom Sandak draws down-mike- man duties, assisted by Tommy Axel- sien, KSL news editor. Ant Paste on NBC Sen Franci.scOi. May 17. Kellogg's Ant Paste, the latest sponsor to join those u.<;ing National Broadcasting :Company's 'Woman's Magazine of the Air,' started the first of a series ot -la-quarter-hijurs yes-^ terda'y (16). The magazine will b* extended IS-mlnutes on this day. from 3:00 to 3:15 p.m., for this hew commercial which-will-be broadcast over Red Network stations KPO and KFI. On the program will- be Janet Baird,.. home, economist; Armand Girard, bass-baritone; th^ Four Paget Male Quartet; Pan-Americans, Latin rhythm group, and Ricardp's orch; Agency is William A. Ingoldsby Los. Angeles; W. C. FieUs Doe Back Hollywood, May 17. W. C. Fields is expected to retum lo Chase i' Sanbo'rn broadcasts Im a few weeks. Con;ic walked out sieveral months ago in tin over scripts! WCSC's Dock St. Series Charleston, S. G., 7k ^y 17. WCSC has. set a series ot broad- casts bt one-hour dur.ation to be remote from Dock St, thentre, oldest in America, which has been restored during past'year ith.WPA funds. Programs start Sat ,(21) with a show labeled 'Radio City pf the liBftO's." Before a visual audieiice Victoriah- era songs and music and. patter will be presented, plus salting in of new* and sports whiiih took place befor* turn of century. PierV Nickelodeon rge Hamid's illion Dollar Pier, Atlantic City, Is the latest to adopt nickelodeon films. Operators, erecting new theatre on the wharl to show ancients bh -16 n)m, scale. Addis to. newsreel, kiddi ' film end vaudeville theatres there. Oldies will be shown with official opening ot the Pier June. iiS. Election Betorns Sponsored Philadelphia, May 17. Election returns, which once were regularly aired, as sustaining serv-. ice by outlets here, were sponsored loday on two outlets. Pep Bb.v» bpitght returns on; WFIL, which were broadcast from. 8: p.m. until 8 a.m. Wilen Ihes was .<pon.«or on V/C:AU, not only for returns, hut ,lcr a studio party while they w.ere ing gathered.