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]2 V\RIETY \ Wedneeday, June 8, 1938 For example^ ask him: —What pictures are they planning at the studios? —What great properties do they own ? —What stars have they got that mean box-office ? —What contracted'for promotion will they offer ? —What are they doing to earn the good- will of exhibitors? AND WHEN YOU'VE DONE IT, YOU'LL KNOW THE ANSWER: SIGN WITH M-G-M! A Minimum of 44 and a Maximum of 52 pictures in 1938-1939! STARS (Alphabetically) LIONEL BARRYMORE, FREDDIE BARTHOLOMEW, WALLACE BEERY, JOAN CRAWFORD, ROBERT DONAT, NELSON EDDY, CLARK GABLE, GRETA GARBO, FERNAND GRAVET, MYRNA LOY, JEANETTE MacDONALD, MARX BROTHERS, ROBERT MONTGOMERY, ELEANOR POWELL, WILLIAM POWELL, LUISE RAINER, ROSALIND RUSSELL, NORMA SHEARER, MARGARET SULLA VAN, ROBERT TAYLOR, SPENCER TRACY FEATURED PLAYERS ai < b. ) ELIZABETH ALLAN, JOHN BEAL, JANET BEECHER, ROBERT BENCHLEY, RAY BOLGER, FANNY BRICE, VIRGINIA BRUCE, BILLIE BURKE, LYNNE CARVER, JEAN CHATBURN, ALAN CURTIS, MELVYN DOUGLAS, BUDDY EBSEN, CARL ESMOND, REGINALD GARDINER, JUDY GARLAND, GREER GARSON, CHARLEY GRAPEWIN. VIRGINIA GREY, AlLYN JOSLYN, FAY HOLDEN, HENRY HULL. RUTH HUSSEY, BETTY J AYNES, RITA JOHNSON, ALLAN JONES, GUY KIBBEE, MILIZA KORJUS, HEDY LAMARR, JACQUELINE LAURENT, DELLA LIND, ELEANOR LYNN, ILONA MASSEY, DOUGLAS McPHAIL, UNA MERKEL, FRANK MORGAN, CLAUDIA MORGAN, STANLEY MORNER, GEORGE MURPHY, DENNIS O'KEEFE, MAUREEN O'SULLIVAN, REGINALD OWEN, BARNETT PARKER, CECILIA PARKER, NAT PENDLETON, WALTER PIDGEON, EUGENE REYNOLDS, {Continued) EDITORIAL! It's from THE EXHIBITOR {Jay Emanuel Publications) and it's typical of what the whole trade is thinking! Mttro Praise During the past few seasons, Metro has gained a lot of good will from ex- hibitors. Not so long' ago, the'com- pany indicated it was not filling its higher brackets just for the purpose of getting more revenue. Exhibitors liked this. Now, the exhibitors should greet the Metro sales policy in the same fashion. Frankly, j etro is juvt pursuing thJt line of reasoning which says that a sat- isfield account is the best account. We'll wager that the company will close Its possibilities during the new season faster than ever before.