Variety (Jun 1938)

52 VARtETY LITERATI Weflnieailuy, June IS, New MajazinT.H. Sharply First six moiUhs tlvis year contrast wltii last year ' ..lliiit isff new maea^.iiiGS o£ impbrtante ' \vere lauhched. Only oiillU which, has V produced hew lajis is the E.-qUire-, Coronet group which bi.ousht oi^t Verve in-Janiiory and Ken in APr"-' By contrast icst year's rst six months included such, inapa/.incs as Look, Foto, Pie. c-Vue. Cayiilcdde. and a half dozen others of the slip- ■ in-the-pocket variety. Many of latter did not lost the year out. Anptjier bis splurge last year was devoted, to Cinema Ar which folded quickly. Sales of masazines are ropbrtcA considerably o(T af the'present linie, but this is pavtially explained by the ssasonal drop ot about 10';^. Returns from newsstands are stated to be higliter usual .and csliniatpd aboiit' liS'jo in. man.v ih<;laiic2s, In the case of maiiy picl.iu e indgbzines, returns are slated to,be up' as high' a.s 35-40%. Oho rea.ion for the increase in pereehtafie is that magazines ■which ai-e trying to keep up circu- latioti print and i.^tribule more, to the' dealers, thus causing higher returns. . : ^, . Esquire sent a ' circular letter to adyertisin.'? agencies la.st month an- rouncing iliat it had cut lOO.OOO from its guarantee ot 6215,00;) to ■ 525.000. Kates were' also redu'.;ed from $3,500 to $3,100 per page.. It advised agenciesi'that no special inducements Vere qiffered to boost circulation and that the purchaser.s .\v:ho' paid: 50 cients' per issue in depression times, Werei a valued.clientele and covered a valuable-market. Purchase of The Literary Digest subscriptions list month by Time ,is viewed as an ea.sy method by which latter firm could bolster its- circu- lation. Firm guaranteed 700,000 be- fore the purohase. It ha.s not, how- ever, chn nged i ts: g ua ran tee ' or' its rates ince the iirchase.' llnder- stdbd that the igest had 250,000 subscribers. • Time has always! had more, subscribers than , hov.'sstand sales, Xyith-rate-bei over four to one. Time usually fides in for intense research and inside stulT on most of Its stori , bufomniitted the ?25,000 purchase price in reporting its own acquisition of the Digest. ' Literary Dijgest, Inc, was chartered^ last week, in Albany by the Secre- tary of State to con uct a printing and - publishing tusiness ' New York with a capital stock of - $100,- $10 par value., Direttprs named are: Julius F; Brauner,'X>avid Brumbaugh aiid Arnold Carlson., Brauner holds four shares'and. the others two each.. Cravathj De Gei-sdorft, Swaine and Wood were the filing attorneys. Explained by Time - as merely a protective step to. prevent use of the corpoirate name., It remains a noh- operating subsidi They ketep Bobbing Up ne of those dependable old yarns that'crop'up from time to ■tirhe fpuhjl its way i:i(o print, again last, Wednesday .< > \v.hon Dantoh. Walker r.-in/.U in his coluiiin Ip the N.. Y. Daily (.News. Piece relates liiw a ' womait.whosc pet doc t'ipd- v.'as taking its body ' suite:'..- tlie ssbuvbs for burial, helpful gent offered to carry the"' bag end theii luifle oH •ilh it. hat legend is very old an its doi:iv=tlon ii ' obscure; but so far SIS' is known it fli'.-:t ap- peared in print about',1800 iii a, small volume of nbcdot^s about Philadelphia, by. Thorii Lanzier.' AccPrdIng to that ver- sion, it was , a -^et cat and th Woman was taki it to Ger- mantpw'n for burial in a friend's bacicyar Politics.' This In irer's John I by . tagged, 'So This Is ; was too close' (o the "Strictly Politi.es' written ..^j | ICummirigs for more than a year. So . : it was switched to 'ffothing Sacrod.' j ■ Some folKs were distui'bed at pos- | . sible connotations in that, so it; was i shortly ciianged to 'The -Morning I ; After.' A columnist on the: Daily I Kcws bad been using that for 13 j year?, it was discovered, . iid ' other shift was made to 'On Second^ j Thoughli' Ledger immediately com-; ! plained. Late Jay House had used. ' the tab for 30 years on his corner , in that sheet. I ^ I,atcst christcnin is and nhficrs are crossed. I LI'TERATI OBITS THIS WEEK j ratrick J. O'Brien, 47, nev/s- I paperman, 'author and aviati'bii'' au- tliority, died suddenly of a heart aU j'taclc at his home in Philadeliiliia- j June 17. He worked- on the i>hlla. I delphia ' Record, at the lini rdeath,, covering. City Hall. ! the- War hei served in the air corps I and had written humcrpii.s arlieles' ' on aeronautics. In addition, he wrote ! a best-selling: biography of Will ■— . """"^ ^ I Rogers, \yhich was published, iiii- i-oom, they were asked for passes. I mediately followihg the comedian's Told they ,wpi:e ,t!hS w-roiig icolor. on ] death. Also Wrote a history of l|ie presentation;:.'WlnchelV r.ebukpd o'ne j Lindbergh case and an analysis ot By L«e Shubert Fbr'thcomihg magazine to be published by Ihe,Theatre Arts CPmmittee will he out shortly.:. Deals with the work of TAG. One of the articles 'will lotich • civil I liberties nd other .social significance subjects. Author is Lee ShiJbcrt. guard biit the arrival of a U. S, inar- slial averted. .tfisiV trouble; Report- 'crs- were then ushered in. vited toV the. 'Wednesdaj^ banquet, which the dcpuly minister of labPi' will attend. .After the five-day meet- ing is over, many delegatSs and wives will take a jaunt to Gallander to see the biohne quintuplets. Fight for the executive 'yice--presi- dehcy is promised between Jonathan Eddy and Don, Stevens, lat r being proposed by the C.leyelarid Guild. Elections: will be on Eri Chapman's Coast Sliint If and when John Chapman does a fortnight's stint out cf Holly wo it will be just as a stUnt. and in no manner implies any .^hift back, of Ed. Sullivan to do the firoadway beat for the N, .V. Daily- News, which Danton 'Walker now essays. Svillivan comes" east'for ^the aiinual Aug. 31 Hsiryest' oon.darice gag, prompted by the News, arid Ihe fPllpwing week w.ill m.c. tiie prize-winning hoofers at Loew's State, N.. Y., for a week,: arid possibly two consecutive weeks, as happened last year. Chapirian's family, having gone west for the sumrner, he' cpnceiwd the jdea of extending his .stay an extra two: weeks and writing from Hollywood (it's-his first trip to. the Coast). Mrs. Chapman has preceded the, columnist to Denver to visit with her f'amily, and therice to L.A., like- wise for family sojourn. Meantime, the Gabriel Hcsses (Linda Watkins) have rented the Chapman's 'Westpprt (Conn^-),home for the. summer. I .<jiilld Sljnj New C'onlra<i<9 Three contracts, were signed last : wcelt by the. Newspaper Guild of I Ne,w-York; OhP, at Hearst's Daily j I Mirror, followed a strike vote taken ( I two weeks ago by the unit, and I avoids that ppssibilily. Another con- I tract sighed was at the Scripps-How- l ard :World-Telegram which Was adopted by. the unit by a.close.voie Of 100 to 94. Guild Shop .is excluded in both contracts. Contract >hich llie Guild, regar s as more favorable was signed at th Jewish Day. This calls fol-: a Guild shop, 5rdayi 37-hour -wTeek and three weeks yacatiori after fK'e years of employmeht. .All three contracts cover both corhmercl ivd' editorial! employees. , I' •A^-pf June 1: this year, the Ani'eri- j can Newspaper: Guild had closed 77. ( contracts, of which- Were- coh-', eluded thiS'year. Another N. erger? .:RepQrfs .-persist regarding Hearst interests cbrnbinirig its tab New York Daily M'lrrbr ith recently merged New York Journal-ATherv- can. Idea is that whole , shebang _ ^ would emerge, as a tab, combining j Q'|y[j^g the hest. features, etc, Understood that the banks are putting the pressure. oi>. When Amcrican-jPurnal -w'ere • Welded, banks gave them, a year in which to see the clear. the Roosevelt adiiii isU'a.ti . samnel John Diibcan-Clark, , chief ,editorial writer of The Chicago £)ai)y. News, died :as the result of aiii operatioh from which h failed to recover on June 12 in TorpniOi dnt^ Trained' as, a clergy,nian, he chose ; newspaper, career instcadi He Wrote tWp books. The Prdgiressive Move- ment, 1P13-21,' 'The War "at i Hi w and tvyo. chil- dren, stiryiye, ;SamueI Bradlee boK^elt, '80. died June 2 at his.hoine, Boston/ He was an authority; on, Americans ot,easti- ern New England- and .the author of. .seveirrtl 'works oh genealogy, vived 'by his widow, -three sbns,- daughtcrj arid three grahdchildren. William Parker CanHeld, vcleran Pittsbuirgh cartoonist wi>o worked'Oii the old Daily 'I^ews: and then., tli Press and S.Uh :in that ciiy for .sevr Swope, the Gadabeut Herbert Bayard-Swbpe Was sUrely the man abo'ut tbwit last week,.'cli- tnaxed on Friday night w:hen he went on the air during John P; Kennedy's brpadcast (WEAF), His address could have been called Two giiys from Missouri,' since Swope said that Kennedy-arid himself came froiri but there, Swope started his newspaper career on the St. Louis Post-Dispatch, ending.up running the N. Y. World. Last week, too, he attended the ruptials of A. G. Vanderbilt and M'anuella Hudson and was in the xiewsreels showing the couple enter- ing a car to start, their honeymoon During the rice -throwing, films show Swope getting some bt the cereal down the back of his neck. As head of New York's racing com mission he. arranged the ill-starred Seabiscuit-'War Adiuiral race and since its incejption probably got more publicity thaii any :man in the sports world. Stanley Walker's bibgraphy of Swope in the Saturday Evening Post- recsnlly was a standout in the mass of press bpuqusts accorded the former roporlcr-edit-ar. eflnltlon of Lewdness j CbaHtion of civic, religious and, educational groups set to sanitize Oklahoma City reading av under cided . as to jUst-jvhat .cpnstltuteo 'smiit' 'Hterature..:'rehtative' defiriitipri, decided on viras 'Qbscerie' literature' is ariy Avritten or pririted matter-that Qflends against modesty or incites to immoral- thoughts, words or- acti .' Cbmri^iftee plans to- classify vari- ous, publications found on city news stands as tb their pfierisiveness; ban- ninjg those which they consider, as too offensive .'fromi'the newsstands .where respectable people trade.'.. Scrlbner's NbteleltM Scribner's Magaisi'ne, published by the Harlan Logan Associates, has; sent out a hurry call for novelettes, using thesfe plus articles,'mostly on Arthnr T, Luihley, BB. former.edi- tor of the Pbli.ce • Gazette, and phe«, time; manager bf, John L. Sullivan, died on June 8 in New Yoi'k. . Crane's Book "Vernon Cr , graduate of Carne- gie "Tech drama school, Pitlsbuvgbi :whb toured this season with Maurice E\'ans in- 'Richard II,' has just had his second book of lyric satires pub C.HATlER Popular Science switches ii. lished. He calls them Tunes From, shvaU format with September issue. friends, rarie's back in rovincetown,- Mass., for the sumnrter, where he had his; first :collectibn, 'Jariies and Others,' published a j'ear ago. Coast :Pho(o;s' Bpdyeiiard Newspaper syndicate bulbers: on the Coast won: a technical decision at the Shrine cprenripniea.at the L. A., CbllseUm, after one of their number, Floyd McCarthy, of Woild- ■W;ide Photos, was slugged by a rodeo Cow- boy. " , Sitdown strike, declared by four syndicates arid local newspapers, ^was; shioothed but.by Joe Reddy, personal press agent for Harold Lloyd, one of the prominent Shriners. Photogs, guarded by 10 huskies, were on the job for the electrical pageant, wind- iip of the Shrine convention. McCar- thy is filing a damage suit agairistthe rodeo association. Chi Flshl Stiffens Union wrangle on the Hear.st dailies in Chicago getting tougher by the day with a 'conservative' group organizing under Jack Morrison- to oppose the Newspaper Guild. Guild is making out-and-out ef- forts to fight the Hearst rags, hot only by getting members to send let ractice What , They Preaoti New mag planned for. the fall will be'titled:The Sun Dodgers. So.-called because it is to be a publication for people '.who'idodse the sun and fresh aii^ and stay up all night and who think' dancing is' the li it of- their exercise.' ' . Staff- mostly selected trom the folded Bbulevardier, will include Daphne Wells,. Torii McCIary, Jack Campbell, Eva Gautler and Mrs. John^Mackee.. Plan is'to .have staff live according to a schedule Which calls for living in apcbrdahce. ith Jiie mag's platform — late hours, sle^ng mornings and never ap- pearing in the office until; 3 p.m. , Magazine will be a weekly of the old Ariierica'n Spectator forniat, and pu'olished iri -Baltiriiore. First issue will contain sorhe material'intended for the extinct Boulevardier. Duals Curh (Continued frorii page 5) ters to department' stores askirig i new venture. French-Canadian 'Le Sporl' Le, Spprt, new French' weekly, making its first appearance on the stands last week, is reputed to be the first ripdical on -the North Ameri- can conlinerit published ill French and devoted exclusively to sports. Phil Lalonde, manager station CICAC, Montreal, Is a director, and PaulOuellet, commercial manager of CKAC, is business manager of the a Whistling Clam.' First edition is j j^^^^ ij,. Farrcirs new novel, due being circulated privately among in, September, will be titled 'No Star ,Is .lijst.' Kenneth RpberlS' next novel titled 'Mai-ch to Quebec', and scheduled for; Septeriiber publication. John Pi M^rquand Working on an- bthei:' novel and at Newburyport,' Mass., for Ihe-sUmrner. igrid briegin, Swedish; contraltp, .currently in Czechoslovakia, is writ- ing her autobiography. . Maurice Hindus has sailed tor Eu- .rppe. is new book titled'*Greeu. Worlds'' is due out in August. Daphne pit Maurier's.'.new novel 'Rebecca* will be published by Dpubleday-Dorah in' Septembe.-. ' Mauiine Whipple awarded, a $1,000 Houghton, Mifflin felVowsliip to coin- pi.ete her novel on Mornion life. AriguS i-Cameron, formerly' with Bbbbs- ei-rill now heads up Little Brown's editorial'departmenf in New Yor . Robert Graves and Lydell have a book titled T. E. L'awrehca to his Biographer' coming out,.in November. Clara Clemens writing- the bio of her late husband, Ossip Gabrilowitsch..' She is the author of a bio ot her father, Mark Twain. Marjorie Adams, film critic and coUimni.st of the Boston Globe, left June 10 for a business-pleasui-e juriket to Hollywood. St. JPhn Ervine's play 'Rpljerl's Wife, a Comedy in Three Acts," just published by Macmillan's, is slated for'Broadway in the fall. ' Holy Cross College last week awarded Doctor ot Letters degree to Richard A. Reid, ot Augusta, Ga., public's good as expressed by the criticisnri of'double features by dis- tinguished public groups and per- sons of prominence.' No Concerted Acilon Apparent concert of action was. inihim.ized with remarks about the nafureVpf the. 111 business. De- fendarits pbinted pUt that exhi Itors 'deal with substantially the sanie distributPts in all parts of the coun- try irivolying business. prPblerris Which are common to all distribti- 'tors.' Because all-are worried, about such trends as duali , 'the sepiarate efforts to 'solve these common prob- lems may give a superficial impres- sion* that actions are plotted by the ,whole group. Slamming at the "Third, Circuit Court for, not following the lead of othei: tribunals, brief remarked that Federal judges in other parts bf the country have seen, through 'this superfiPial aspect,' coming to the conclusion that independent reason^ ing led to decisions to follow a si - gle path. "Violation of the Sherman act can- not be inferred from similarity bf policy, the majors argued. If doubling is-an evil, it is natural for ! every unit, to try and stop it. 'When, , _. _ ,, ,. ^ , ,. , I it rains, people who have umbrellas f.''"°'' «^ The Bulletin, Catholic pub- ■ an .iKvno/l m<t iin tVio iitnhvnilac llCallOn. th'em to cut out advertising in the Hearst sheets in Chi, iit also seek- ing to get readers to cancel their subscriptions. Guild Meet:^ in Torpnlo- American l^Iewspaper Guild Is holding its fifth convention thi.'v week In Toronto, Can, It is the'.first. CIO convention to be held in Canada. Prior to opening Monday, Heywobd Brbun,'president, led off with a CBC broadcast on Sunday ight (12), John Bropiiy, CIO direcloiv was scheduled to speak' tb the delegates Tij.ifsday (14 ) ni.i;ht Willi, an eye on white collar organization. Intor- l tsional Associstion jointly spon- soring this ri-iccling. Novelist M ri'lcy. Callashnn. one-tiilii Toronto Star re- porter, wqs annouiiecd as cliaiririari. Bbys and girls avi ai used at get- ting letter of remit 'Wishing you every .success fi-oni Oivlaria's Pre- mier 'MilcIV .Ifppbui n. bi ler foe Of tl-ie-CIO., who cbiii-io, :ri h'lve kept It out of Canada last year during the cneral MotDrs! •' ' a was-' Patterson Divorced Mrs. Alice HiginbPtham Patterson.' last Aveek divorced. Joseph, Medill Patterson, publisher of the New York •Dally News. Divorce decree-was handed down by Circuit Judge RalRh Dady iri Waukeigan. 111. Mrs. Patter- son charged her husband had de- serted her on Oct. 15. 1928, and hid been living in- the East since that ti . They were mavried in Chicago on Nov. .19, 1902. Property Settlement ing drawn Up. Patterson did not cpntest the divorce suit. is- paper was the first, tb print the story, on page 2. Among others interested in; the weekly are C. A. Bertheaume. of La •Presse, Jean Paul EtI , Cockfield- Brown Advertising Agency> Pierre Bcaubien, Ed;ar Genest, Horace Bbivin iand M'arcei Rainville, Can- adian tennis ace.- and go abroad, put up the umbrellas, j lib is is.because each individual con- ! ceives that it is, to his individual I benefit to do sp—no pne.di'aws from j the fact that many people do it an "^h" : inference that they have agreed to'".*" Evening Copper Journal, dally at Hancock, Mich.; closed permanently last weeki Owned by, Conine' Pub- lishing Co., which publishes, several review of 'World' SimPn 5: Schusler.have sciit Silt an unusual; book. expiloitalioit stunt to revicW'ers for 'William Blake's 'The World .Is Ine.* which appears in August. Li itcd edition of 730 pre- flrst edition, paper bound copies have been sent to reviewers. Editorial deparhncnt reports are bound into the. front of the:book. tb- gethcr . with a letter frbrn- Max Schuster. are: asked " order to get opi ions and.stii- ' re- publication interest'. Each copy is- in- scribed to the recipient-. they have agreed to ' "au'es in Lower 'Michigan, do so,' attorneys remarked. | itney Darrow, . Jr., president of , Whether the restraint bf trade is ,'lie Cartoonists Guild, married Betty I "unreasonable' was another proposi- j Waldo Parish, lithographer arid ! lion laid before the top judges.,Con-1 etcher, last weelc (9) in New York, 'tract clauses do not mean that ex-iproom's.father is y.-p. of Scri ncr'j. hibs cannot dual, if they obtain-Tilm ', from other sources and deal with' I distributors 'who 'are indifferent' j about quality and use ot, their prod- I uct, (Competition, ha$ not been re- ; duced, lawyers said, by the effort I to protect, the industry, and the pub- ; lie' It dual-ban is to. the advantage ot the patrons, it cannot, be deemed Isabel Paterson , is . n writing commentary'on hati air.s for the N. Y. Herald Tri nd the HT syndicate three times. week. Occupies position usually taken b.V^ Dorothy Thompson, who is on a three: months vacation. Mrs. Edria Eaton Wilson, of iplc.v. Okla.. Stillwater Weekly Gazctle. in estraiht of trade in way that New Yorl:-as guest of National Edi' TIsher's orkhig. Ules Ne.w' colyun-j in ttie Philadelphia, Record besieged.wilii name tr.iuble.! Almost,Barred Out Pillar, w.riHeri by Charley Fishei;. I Walter Winchell (N. Y. Daily Mir- foriner rewrileman. has had. ve ror) and Leonard Lyons (N. y. Post) lilies since i. 'v.-as .started three were monienlnrily'.VKfuW admil- pwnths ajo. Every li le H new one j tance to trial ot Mavor ri!< I-Ia-,'u is 'decided on. meorie pops out of . in Jersey Cil', Juii Pair'also nowhere wiih a ;ye:us. old c:)py. ig;it .: came to noav witi'i^ guards oiliil-, or sonic otl)Qr trouble develop.--: when alleriiptin rush thbni bfi" It was .prjjjinally polill-.d and' On appr achiii '• . to the trial I would injure the public intei"e.st. I Grave , doubt expressed . -w'hctlier pix are subject to Section 3 ot the I Claylpri act, which concerh.s leasing, i selliii'g, and contracting to sell' goods I or n-icrch'andi.se. Films ar neither leased riPr ?pld, according to tlic j brief,; but are 'licensed' under, copy- j right. And ,eveh if the court cph- I siders thi transaction taiila- ;,mbunl tb a lease or sale, the c'on- ;iract- does not., prevent. exhi itors |.fio)ri buying, renting. . leasing the . product of competing dtjlribs.-' torial. association as . reward for het being chosen best country cori'**" pendent for 1938. Awiird also car- vies a $300 cash, prize. AUi.:in;cc Bbbk Corp. has bein el r* Icrcd by the Secretary of Sl;ile a' Albiiiy to conduct a publi.-^hinu aliJ ;pvihting .business' in Manhatl:ui. .D' „ rectors lire: Heriry C'. KopnoH.. Ew ^ 7!crie BKimcnthnl and;Ro.-:s .Scli|eif*J-y New York. Capital . sl'icl'c is 4^ ;. .•Jliarc-S—300 pretorrcd; $100 p ir v.Miit-j; and-.lOO common, m par v.-ili'Cy mcnthal & Lev Wm (