Variety (Sep 1938)

28 VARIETY RADIO Wednesday September 7, 1938 Deforest Sick' of His Protege, Radio; 'CommVIs Maddening, Visio 4 Yrs. Off' Los Angeles, Sept. 6. The man who helped nurse the infant radio through its turbulent swaddling days, and who is called by some tHe 'father of present-day. radio reception,' due to his perfection of the tube, is sick of it all. Unbur- dening himself -of a .few choice re- marks on his 65th birthday, Dr. Lee De Forest has practically disowned the lusty kilocycle brat and switched his affections to television/ At his birthday fete, someone asked him what he thought of pres- ent-day radi' Without mincing words he summed it pp in one terse passage, 'Isn't it sickening?' 'I seldom listen to it any more,' I he added, 'except for a weekly sym-1 phony program and some cheerful music while I'm dressing. Not only are the programs, poor, too much swing and crooning, but the comr mercial interruptions are maddeni It isn't at all as I imagined it would be. ' 'The way I envisioned it, stations would have been specialized '—■ one would play symphonic music and opera; another educational, .and an- other dramatics, and so oh. In that •way you'd know exactly what you'd hear at any point on the dial. As it is one never knows, because too many stations are doing, the same things/ Commercial television is at least lour years off, De Forest believes. He is' now working on the sight- sound development arid hopeful of perfecting visio to the point of. be- ing projected on a screen two feet square. Smaller screens will never 1 prove profitable, he said. De Forest obtained the first radio patent in 1900, and sold it in 1917. NBG Rule Sticks Roy Wltmer, NBC v.p. in charge of sales, declared last week that the contract for. a two-station hookup given Nestle (Lamont, Corliss St Co.) did hot involve ah exception to the policy requiring the use of at least 50 stations on the red (WEAF) link during the eve- ning. Witmer.pointed out that the Nestle show, 'Quite By Ac- cident,' will be aired frjpm 7:30 to 8 p.m. Tuesdays, with this period coming within the time alloted affiliated stations for. their own use. ■ : Otherwise, added itmer, NBC still sticks to its 50-station rule. Nestle series starts Oct. 4 arid the other station in the hookup is WMAQ, Chicago. Programs Back on the Networks (• Indicates new show or change of NETWORK Campbell Soup Ford Motor......,:.,. ......... CBS John Morrell Si Co. .. ... NBC Red •Cummer Products t NBC-Red Wheeling Steel....,......;...; Mutual FTC Warns Baking Co. It's Advertising Bread Too Much Like Cake NEBRASKA GAMES CUFFO BUT WITH RESTRICTIONS Lincoln, Neb., Sept. 6. Bob Russell, former Cornhusker football player, won the assignment here this week to represent all radio stations interested in broadcasting the football games played by Ne- braska this year.; He will be placed in front of a universal mike and any station can: hook on. He'll use as spotters Harry Johnson, of KFAB, Lincoln, and Harry Burke, of WQW, Omaha. Nebraska Is making no charge to any radio station for the broadcasts, but insists on time being sold only before, in the middle and after the game. University athletic, depart-, ment must look over all commer cial copy 24 hours previous to the games. ington, Sept,' 6. Warning to Gordon Baking' Co., Detroit, to quit advertising its Sil- | ver Cup Bread as containing 'two- thirds of a pint fresh whole milk' per loaf, was issued Monday (5) by the Federal Trade Commish. Broadcasts and newspapers bally- hoo have misled the public, Com- mish charged, since bakery has been charged with using condensed milk instead of fresh, and even the canned milk 'is present in a quan- tity less than the equivalent of two- thirds of a pint of fresh whole milk.' Advertising was clever, but false, Commish. Indicated, admitting that it 'induces; or is likely to Induce, purchase of the respondent com- pany's bread.' Company must prom- ise to be good within the next 20 days, or receive a cease, and desist order. CAN'T KD ABOUT HONEST PHELY COPS Lever •Penick & Ford 'Kellogg (Pep) Ballard & Ballard ( Chas. B. Knox ( •Wheateha NBC Blue NBC Red NBC Red Mutual Lever Lever •Cummer Products Ti Vick Chemical... D„ L. & W. Coal. NBC Red Bowey's, Inc. Goodyear Tire & Rubber. Quaker Oats.............. Quaker pats Ralston Puri General Glidden Co.... (Durkee's Famous Foods) Cal-Aspirin Procter Ward Baking, •Pepsodent ;. Acme White Lead & Color NBC Red NBC Blue NBC Red NBC Red NBC Red NBC Blue Oiler Ties Up Coast Football at 310G Cost Lbs Angeles, Sept. 6. Associated Oil has again tied up Coast football for broadcasting, the 13th year of its domination in airing the grid pastime. Around $250,000 will be spent this fall for air time. Pacific Coast conference grabs off $60,000 for Itself In giving Associated exclusive commercial tieup. ladelphla, Sept, Thoughtless wisecrack by Byron Saam, baseball spieler for Atlantic Refining Co. on WIP, last week brought the wrath of the Philly po- lice department and a goodly number of fans down on him. Foul ball was caught by a cop in the stands, who, instead of pocketing it, tossed it back. Saam remarked, in effect, 'His con science must hurt hi . He must have gotten in on a pass.' Bops for Saam were plentiful and he was forced to apologize when the police department complained. Un- aware of which was which, many of the fans sent their catcalls towards Stan Lomax, airing for Kellogg's over WFIL. To prevent a recurrence next day, WFIL gabber put'a sign on his booth, 'My name is Stan Lomax.' General Foods (Sanka).. Liggett General Foods ( CBS General Foods ...; , (Calumet, Swan>down) Tillamock County Creamery Assri. Liggett & Myers (Chesterfield).... Lambert PharmacaL........ , 'Quaker Oats Yale Grid Games Debut On Yankee Net Oct 1 Boston, Sept 6. Pigskin spiels start flying over air- waves of New England Oct. i; when the Yale-Columbia elevens scramble in the Yale. Bowl. in. New Havsn to preem the Yale sked of radio play- by-play descriptions. Sponsored by the Atlantic Refining Co. A network of 11 Yankee outlets will carry the' games, with Bill Slater at the mike, Yale sked of home games and out-of- town Penn-Yale, Cornell-Dartmouth and Duke-Pitt games are included.. Network includes WNAC, Boston; WTAG, Worcester; WSAR. Fall River; WNBH, New Bedford;. WLLH. Lowell-Lawrence: WSPR, Spring- field, Mass.; WEAN, Providence; WTIC. Hartford: WJCu Bridgeport- New Haven; WNLC, New London, and WBRY, Waterbury, Sked reads: Yale-Columbia at New Haven, Oct 1; Penn-Yale at Phila- delphia. Oct. 8; Yale-Navy, Oct 15; Yale-Michigan, Oct 22; Yale-Dart- mouth, Oct. 29; Yale-Brown, Nov. 5,' Cornell-Dartmouth, Nov. 12 at Ithaca: Yale-Harvard, Nov. 19, and Duke-Pitt at Durham, IT. C Nov. 26. From Heirs to Kids Penn Tobacco,... Pet •General Foods ( General Foods (Jell- H. Fendrich, .nc.................... ♦American Tobacco (Half and Half) International Silver................. •George W. Luft ( Chicago, Sept. 6. Skelly Oil Co., which had 'Court of Missing Heirs' on a 30-minute weekly schedule last season, returns to the air with a children's show'in October. Spotted through the Blackett- Sample-Hummert agency, program is a flye-a-weeker tagged "Captaiii Midnight' Will be on approximate- ly 25 stations around the midwest. Skelly previously had the 'Jimmy Allen' program, also directed at kid audiences. ONE JOB ELIMINATED San Francisco, Aug. Position of night program super- visor has. been abolished at local NBC studios, following the transfer of Robert Dwan to the production staff. Jerry McGee, former ass'-'lnf to Dwan, has been jiamed chief of the sound effects department Richard Ellers, supervisor of an- nouncers, and his assistant, Paul Gates, now share duties formerly assigned to the nigh', program super- visor. Changes were made, last week by Lloyd E. Yoder, manager of KPO and KGO, local NBC outlets. Dortey"■ Owing* has become head p.a. of WINS, New York, General Electric . R. J. Reynolds Tobacco. Kl •Lamont Corliss Co. Bristol-Myers General Foods (Diamond Crystal Salt) R. B. Semler, I (Kreml). Chas. Gulden. Inc ;; Bristol-Myers ............. . •The Texas Co. .. Colgate Dental. Cream Palmolive Shave Cream Liggett Modern Food Process Co... •Grove Laboratori (Bromo Quinine) Sherwin-Williams . Vadsco Sales......; NBC Red CBS NBC Red NBC Red NBC Blue Mutual TIME SEPTEMBER 16 F: 10-10:15 Sat; 10-10:15 F: 3:30-45 . M-WrF; 5:45-6 SEPTEMBER 20 ; 8:30-9 SEPTEMBER 25 Sun; 7:30rB Sun; 5:30-6 SEPTEMBER 26 M-Tu-W; 5:15-30 M thru F 1:15-30 a.m. thru F 4:45-5 M thru F 5-5:15 M thru F 5:45-6 M thru F 5:30-45 M-W-F; 10:30-45 a.m. M-Tu; 11:30-45 a.m. M thru F • 10-10:15 a.m. M.thru F 10:15-30 a.m. SEPTEMBER 27 • Tu; 10-10:30 p.m. Tu-Th; 10:30-45 ;.m. Tu; 9-9:30 SEPTEMBER 28 W; 8:30-9 SEPTEMBER Th; SEPTEMBER 3f F; 10:30-45 a.m. F; 8:30-9 F; 10:30-11 . OCTOBER 1 Sat; 8-8:30 p.m. M-F; 12:15-30 OCTOBER 4 Tu; 7:30-8 p.m. Tu; 8:30-9 Tu-Th-Sat;. 12-12:15 Tu; 9:45-10).. OCTOBER 5 W-F; 6:30-45 W; 9-10 W; 9:30-10:30 OCTOBER 6 Th-Sat; 6:30-45 p.ni. Sun; 3-3:15 OCTOBER S ; 8:30-9 p.m. Sun; Sun; PEOGEAM otelr-Herbert Marshall, Frances Langford, , Claudette Colbert; Symphony; guest conductors, solois Bob Becker Paul Wing's Spelling Bee Musical Steelmakers Lux Radio Theatre—Cecil Louis Silvers, guests 'Mighty Show' Capt Tim Healy's Stamp Club Ed McConnell Woman's Magazine of Air (guests) Ford Rush, Tinkle Toy Band Al Jolson, Martha Raye, Parkyark- . arkas, Lud Gluskin, guests 'Big Town'-Edward G. Robi Claire Trevor 'Battle of the Sexes'- Julia Sanderson Seth. Parker.( 'The Shadow* illips Lord) ill. Johnstone ' Terry andThe Pirates ' ight Shooters Jack Anhstronr adame Courageous ouseboat. 'Jane -Arden'- Bob Hope; others to be set Ed McConnell Paul Whiteman, Joan Edwards, ernnaires, Paul Douglas, guesters Joe Penner, Ben Pollack; be set ' Kate Smith, guesters 'Bonnie Walker's Tillamock Kitchen* Burns &' Allen, Ray Noble 'Grand Central Station' Tommy Riggs & Betty Lou; to be set Vox Pop-Parks Johnson, terworth Mary Eastman, Haenschen ' Joe E. Brown; Jack Benny, Phil Baker, Mary Livi Devine. 'Smoke Dreams,' . ists Ben Bernie, Lew Lehr, guesters 'Silver Theatre,* Rosalind Russell guests Audience Participation-Emily Post, Ned Weaver Phil Spitalny, Dorothy Thompson Eddie Cantor, Jacques Reriard, Bert Gordon guesters 'Her Honor, Nancy James' Gulden Serenaders. 'Town Hall Tonight'-Fred Allen, Portland' Hoffa, guesters Texaco Star Theatre'-Max Rem- hardt Adolphe Menjou, Charles Ruggles, Una Merkel, Kenny Baker, Jane Froman, Dave Brock- man Jim McWilliams' 'Gang Busters' Eddie Dooley's Football Fred Waring, Foley McCli Feme, Stuart Churchill! .'■ Metropolitan Auditions' of the Air 'Court of Human Relations'