Variety (Sep 1938)

36 VARIETY RADIO Wednesday September 7, 1938 Agencies-Sponsors IOWA NETWORK MCCormlck-Deerlng Dealers of Iowa, six quarter-hours per week. Northwcsterners and Les Hartman's German Band, KRNT-WMT, through McCord agency. Dr. Caldwell's Syrup, 'The Party Line,' five quarter-hours per week, KRNT-WMT, through Cramer- Krasselt agency. Oke-Doke, three 10-minute periods per week, KRNT, through J. Walter Thompson. Iowa State Fair, 64 announce- ments, KRNT. Fairall agency, Des Moines. Omaha Area, First M. E. Church, 26 half-hours on KSO-WMT from WOW, Omaha. Direct. Quaker Oats. Co. (feeds), half- hour weekly on WMT, through Ben- ton & Bowles. Morris Plan Banks, half-hour re- U/i L L Radii Originator ONE MAN SHOW TWO VOICE SAM AND HENRY MASTKR OF CEREMONIES BAIN NO MO' VERSE CONTEST VARIETY HOUR COMMUNITY SING Addrcm: 4331 N. Paolloa St.. Cblcago newal (Sun.), 'Ports of Call,' KSO, throv..,h R. J. Potts. Adel Clay Products Co., five- minute farm news daily, KRNT, Coles agency, Des oines. Lydia Pinkham, three quarter- hours per week, 'Voice of Experi- . ence,' KSO. j Lutheran Laymen's League, The ! Lutheran Hour,' KSO-WMT, through 1 Kelly, Stuhlman & Zahrndt. Chrysler Corp. (Plymouth), 26 announcements, KRNT, through J. Sterling Gctchell. International Harvester is expand- , ing its radio activities, with the busi- | ness being placed by local distribu- j tors. A night farm program, running i a half hour, has been bought on WLW, Cincinnati, and indications are that California will be included in the campaign. J Bayuk Phillies Cigar has renewed I 'Inside of Sports' for 13 weeks over j M3S-WGN. Effective Sept. 20. | Alka-Seltzer has renewed 'Na- tional Barn Dance' for 52 weeks, effective Oct. 1. Marks sixth con- secutive year for 'Barn Dance' on NBC. Wade Agency, Chicago, handles account. Programs Back on the Networks ACCOUNT General Foods. Musterole Continental (♦ Indicates new show or change of sponsor) (Continued from page 28) NETWORK TIME OCTOBER 10 .... M; 8-8:30 p.m. M; 8-8:30 p.m. OCTOBER 14 F; 7:30-8 PROGRAM Jack Haley, Virgini to be set Thos. Leeming ■•: Co (Baume Bengue) Chesebrough Mfg . Wm. R. Warner Co •P. Lorillard (Old Gold) CBS OCTOBER 16 Sun; 11:45-12 OCTOBER 17 M-W-F; 2:45-3 OCTOBER 18 Tu: 10-10:30 OCTOBER 21 F; 8-8:30 p.m. NOVEMBER 20 Sun; 10-10:30 Robert Benchley; others to be set LISTEN TO DORIS RHODES WADC 7:15 P. M. Wednesday) 6:15 P. M. Thnraday: 5 P. M. Friday Mft. Colombia Artists Bnreau Atlanta Sales Corp. (Coleman's mustard), through J. Walter Thomp- son Co., New York, signed with KSFO, San Francisco, for five one- minute spots weekly for 26 weeks, beginning Oct. 17. Procter A Gamble (Lava Soap) has switched 'Houseboat Hannah' to NBC. Effective Sept. 26, goes over split Blue net at 9:00 a.m., and at 4:00 p.m. over Red. Blackett-Sample- Hummert, agency. Bayuk Cigars, Inc., has bought 'Inside of Sports,' featuring Sam Ealter, for 13 weeks over Mutual, THE O'NEILLS' By JANE WEST now radio's most popular family brings you more [aughter "[ears »«d |-|eart-throbs Presented by Ivory Soap ■ 99" '.oo 0 : pure r LISTEN TWICE DAILY nbc Red Network, IN.. 12:15 ts 12:30 P.M. 2:15 to 2:30 P.M CBS • WABC— COAST TO COAST DST DST \ Dir. COMPTON ADVERTISING AGENCY MGT., ED WOLF—RKO BLDG., NEW YORK CITY effective Sept. 26. Arranged by Ivey & Ellington agency.. Safeway Stores, chain grocers, start six-week spot campaign Sept. 1 over KSFO, San Francisco, using four announcements daily. J. Walter Thompson agency handling. Commercial Credit Co., on KSFO, San Francisco, for 13 weeks with weekly quarter - hour transcribed safety program, 'It Happened So Quick,' Sundays at 8:30 a.m. Tillamook County Creamery Assn. (cheese), through Botsford, Constan- tine & Gardner, Portland, Ore., re- turns to NBC Coast Red web Sept. 30 for new series of domestic science programs, 'Bennie Walker's Tilla^ mook Kitchen,' off air during sum- mer. Broadcasts originate in San Francisco. Rumford Baking is putting on sppt announcement campaign through the Atherton & Currier agency. Con- tracts call for 312 daytime announce- ments and 156 night-time spots to be run off within a period of 26 weeks at the rate of three a day. Station list' will figure around 40. Wesson Oil and Snowdrift Sales Corp. (salad oil and shortening), through Fitzgerald agency, New Or- leans, La., inked year's renewal, effective Sept. 26, for dramatic serial, 'Hawthorne House,' aired from San Francisco Monday nights over NBC- Red. Vadsco Sales Corp. (Quintax), through Lawrence C. Cumbiner, New York, placing 'Court of Human Rela- tions' transcriptions on KSFO, San Francisco, Sundays from 4 to 4:30 p.m., starting Oct. 16. Thirteen- week contract. Miles Laboratories, Inc., through Wade Agency, has signed for new three-a-week series on NBC starting Oct. 23. Energine's Spelling Bee Energine has set Paul Wing's 'Spelling Bee' as its fall network show to replace 'Spy Secrets," w'.iich was used this summer. New show starts Sept. 11 over NBC-WEAF on Sundays between 5:30-6 p.m. Stack-Goble is the tgency for Cummer Products Co., which mar- kets Energine. DAILY APPEALS FCC DECISION Honor Hiram Maxim Hartford, Sept. 6. Homage was paid Friday (2) to Hiram P. Maxim, first president and founder of the American Radio Re- lay League, when a memorial tablet to the noted inventor was unveiled at dedicatory exercises for the league's new $18,000 shortwave radio station in Newington. Tablet was unveiled by Dr. Eugene C. ood- ruff, of Pennsylvania State College, prexy of the ARRL, Station, known as the Hiram Percy Maxim Memorial radio station, houses transmitter and receivers ca- pable of maintai ing two-way tele- communication in .code and voice be- tween all points of the world. Renew Oldneld's Chatter Lincoln, Sept. 6. . Barney Oldfield, Sunday Journal and Star pic columnist, was renewed" for another year on KFOR with a six nights weekly Hollywood news pro- gram. Sponsored by Lincoln Thea- tres Corp. DUBXEE'S 'MADAME' Chicago, Sept. 6. Durkee food products has snapped up a thiee-a-week script show tagged 'Madame Courageous' and will go on a split NBC blue hook- up, through the western, and south- ern markets, starting Sept. 26. Hitting the air at. 9:30 a.m. CST. Set through the C. Wendell Muench agency here. .Thanks, Peter Arao, but you've got company for / just Cotta listen to ichard Hi Walter Winchell says: "New Yorehids: RICHARD HI ion 'My Margarita.' " Dinly Doyle says: "HIMBER has as good a band as there is in town right now." Ben Gross says: "DICK HIMBER S new dance style makes fas- cinating listening. Yesterday his program was the height of musical effervescence." Sid Shalit says: "RICHARD HIMBER'S unique pyramiding made the Monday night beer show sparkle. His orchestra work overshadowed anything on the program." Alton Cook says: "That Monday night Brewer Show has become one of Monday's consistently diverting spots after getting off to one of the dreariest starts in his- tory, and, incidentally, have you noticed the new style of flourish HIMBER js using to decorate all his melodies lately? If you happen to be up at midnight tonight, the new device is in- triguing enough for a twist of the dial toward HIMBER on WEAF." Ted Lloyd says: "SOCK SPOT: Agency exec seeking a 'different' spot for a show is recommended to NBC Sun- days at 3, following the 'Magic Key' program, which insures a ready-made audience and which is now presided over by RICHARD HIMBER and his 'rhythmic cascades' orchestra —the band everyone's talking about!" Nick Kenny says: "Here's probably the best band in town." RICHARD HIMBER and ORCH. Direction M.C.A. Washington, Sept. 6. Objections to dismissal of Times Dispatch (Richmond, Va.) Radio Corp.'s appeal from FCC decision, granting power increase for the out- let of a rival rag, New Leader, were given the District of Columbia Court of Appeals last week. With a squawk based on fact that only three regulators voted in favor of the juice jump already on file, WRTD movec? to prctsct its legal rights in case the U. S. Supreme Court holds that a station cannot wait until the commish has ruled on a rehearing petition before seek- ing sanctury before the bench. The Times Dispatch's protest against nix- ing its appeal is occasioned by re- quest of another party, (Havens & Martin) WMBG owner, that the Commish reopen the proceedings. Intensive concern over the legal angles results from past spring's crop of court opinions. In several instances, the D.C. tribunal ruled it improper for an aggrieved applicant to press an appeal while a rehearing petition is before the commish, con- sidering this was an attempt to pur- sue two remedies at once. At the time the appeal was docketed, no rehearing petition was on file, WRTD claimed, adding that subsequently the third Richmond transmitter (WMBG) did urge the Commish to re-examine its logic. Court opinion in the Saginaw Broad- casting Co. case—that petition for rehearing suspends the running of the 20-day appeal period—is not en- tirely clear as to effect petition to the FCC may have on a previously- presented appeal, WRTD claimed. WPEN's 1st Web Show- Philadelphia, Sept. 6. WPEN will make its bow as a key station Sept. 11, when it reverses the usual direction of the waves and pumps first of a series of shows to WOV, New York, and to its other sister outlets, WCOP, Boston, and WELI, New Haven. Program is half-hour variety, sponsored by San Giorgio acas«Ri-and set by Aitken- Kynett agency. Music will be Italian and gab will be in both Eng- lish and Italian. Show's locale will be in a cabaret, with Ralph Borelli as m.c. From Swing to Opera Philadelphia, Sept. 6. WPEN, which probably plays more swing recordings than any station in the country, is going arty. Has inked in Lillian Zavidow. for- mer warbler with Pennsylvania Grand Opera Co., for oncc-a-weck sustainer.