Variety (Sep 1938)

Page scan 00030 from Variety

Record Details:

Title:
Variety
Date:
Sep 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1938)
Leaf #:
00030
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

S8 VARIETY Wednesday September 7, 1938 as A MESSAGE TO THE AMERICAN BUSINESSMAN An opportunity presents itself for a patriotic radio sponsor to enthrone himself in the hearts of the great American people to sponsor this nationwide movement in behalf of the American composer. A monument far greater than the Hall of Fame could bestow. B. A. ROLFE'S Patriotic Conception of the 'AMERICAN MUSIC LEAGUE' (A Non-Profit Corporation) A NATIONWIDE PROCLAMATION—HERALDING THE ENROLLMENT OF A STANDING ARMY OF OVER 3,000,000 YOUNG MUSICIANS BANDED TOGETHER IN A PATRIOTIC LEAGUE—EMBODYING MORE THAN EIGHTY-FIVE THOUSAND AMERICAN HIGH SCHOOL BANDS AND ORCHESTRAS THROUGHOUT THE NATION, PLEDGED TO SUPPORT BY MONTHLY PURCHASE, THE STEADY OUTPUT OF THE SUCCESSFULLY COMPETING AMERICAN COMPOSER, TO BE PUBLISHED UNDER THE AUSPICES OF THE 'AMERICAN MUSIC LEAGUE' A dynamic movement to assist—enhance and stimulate the entire music publishing industry* wherein worthwhile works of American composers are concerned. A relentless search for an American Master to paint a musical picture symbolic of our great people. To the American composer, tve say — "remove that bandage from your eyes- — your vision is impaired by foreign view- point." FREE YOUR MIND! AWAKE AMERICA! Address Inquiries to B. A. ROLFE Steinway Hall, West 57th Street, New York City B. ROLFE—Currently over NBC network with ROBERT L. (BELIEVE IT OR NOT) RIPLEY, for Post's Bran Flakes. Radi irection, DOUGLAS F. STORER.