Variety (Sep 1938)

36 VARIETY RADIO Wednesday, September 14, 1938 Agencies-Sponsors WHO, DEC MOINES Mantle Lamp Co., Chicago, through Presba, Fellers & Presba, beginning Oct. 15 for 13 periods of 30 niinutcs each. Portion Sunset Corners Frolic. Flex-O-Glass Miff. Co., Chicago, through Presba, Fellers fit Pvesba, beginning Oct. 1 for 13 periods of 13 minutes each. Portion Sunset Corners" Frolic. Iowa State Fair, through Fairall 6 Co., Des Moines, beginning Aug. 7 for 63 announcements of C5 words each. Sl-Noze Co., Chicago, beginning Aug. 1 for three periods of 15 minutes each. Duluth Chamber of Commerce, Duluth, Minn., through Stewart- Taylor Co., Duluth, beginning Aug, 3 for 18 announcements of 65 words each. United Electrical Machine & Radio Workers of America, through Less- ihg agency, Des Moines, beginning Aug. 3 for three periods of 15 minutes each. Drs. Hess & Clark, Inc., Ashland, Ohio, through N. W. Ayer fit Son, New York, beginning Sept. 2 for 26 periods of 30 minutes each. 'The . Farmers' Forum.' White Laboratories (Feenamint), Newark, N. J„ through Wm. Esty fit Co., beginning Sept. 6 for .195 an- nouncements of 100 words each. Beaumont Laboratories, through H. W. Kastor & Sons, Chicago, be- gi ing Oct. 13 for'30 periods of 15 minutes- each; also, beginning Oct 9, for" 10.0' one-tninute 'announcements.' National Radio Revival, , River Forest, 111:, beginning Sept. 8 for 52 quarter-hour periods. Florida Citrus Commission, through Ruthrauf*. fit Ryan, New York, be- ginning Aug. 1 for 20 or more an- nouncements of 30 word's each. Nashua Variable Power Co., Nashua, Iowa, beginning Aug, 19. for cix periods of 100 words each. Purina Mills, St. Louis, through Gardner Adv. Co., beginning'Sept. 5 for 117 periods of 15 minutes each. Standard Brands (Tenderleaf Tea), through J. Walter Thompson Co., started beginning Aug. 10. One 65- word announcement per week, cut in •n 'One Man's Family/ Utlca Knitting: Coi, through John inning words Thomas iller, New Sept. 5 for 26 peri each. Peter Paul, Inc. (Mounds, candy bars), through Platt-Forbes, New York, beginning Aug. 29,for 62 an- nouncements of one-minute each. Refrigeration & Air Conditioning Institute (Chicago Engineering Works), through James ft. Lunke fit Associates, Chicago, beginning Aug. 15 for four or more periods of five minutes each. 'The Camera Speaks.' Cardlnet Candy Co., through Tomaschke-Elliott, Oakland, Cal., re- newed Hal Burdick's 'Night Editor' program for one year over the Coast NBC-Red from Sari' Francisco; effec- tive Sept. 27. Standard Oil Co. of California, (petroleum products), through Mc- Cann-Erickson, Inc.. San Francisco, resumes weekly educational feature, 'Standard School Broadcast,' over Coast NBC-Blue Oct. 6. Program formerly was aired over Red outlets. WHKC, COLUMBUS 'Monticello Party Line' for Dr. Caldwell's Syrup of Pepsin. 26 weeks. Firestone ..'Voice of the 'arm' transcriptions return after summer lay-off.; Horseshoe Mike and Cowboy Joe, hillbillies, for Neo Vim, back after summer lay-off. Montana Meech; cowboy band, jjajly from .Ohio State Fair, for.Allis- ChalmerSj one week. 'Singing Troubadors,' il- bert's Shoes] WDRC, HARTFORD Commercial Credit Co., 15-min. transcription program through O'Dea, Sheldon and Canaday, Inc., Sunday mornings, 13 times. Began Aug. 21. Crygler Tobacco Co., Hartford, 15- minute live show, placed direct. Be- gins Oct. 2 through Dec. 18, Sundays. Plymouth Motor Car Co., 26 one- minute announcements, evenings, for two weeks beginning Sept 22. Placed through J. Stirling Getchell. Wood's Ground - Grlpper Shoes, three one-minute announcements in 7:45 a.m. United Press News. Placed direct. Begins through March, 1939. Rumford Baking Powder Co., placed by Athorton fit Currier, two daytime and one evening 25-word announcements, Begins Sept. 12 through March, 1939, " Vita Builds, 85 one-minute an- nouncements placed by Lauesen fit Salmon for 13 weeks in evening United Press News, Monday through Friday, beginning Nov. 15. . Robart's Furriers, indefinite num- ber of one-minute .. announcements daily in 'Shopper's Special' and .'Ad- Liner.' Placed direct. Hygrade Oil Co., Hartford, five 25- word announcements per week, placed direct. Began August 24 through March 15. 1939. Lorraine Shoe Co., 10 one-minute announcements, placed through Julian Gross Agency, on the 'Ad- Liner' every Friday. Begins Sept. 9 through Nov. 11. Manchester Chamber of Com- merce, 25 50-word announcements, placed direct, in the 7:45 a.m. United Press News, Tuesday through Sat- urday, for five weeks.. Narragansett Race Track, 16 one- minute announcements, placed by Chambers fit Wiswell. Post Carpet Co., three weekly an- nouncements. Placed direct. Relchlln and Levin, furriers, Hart- ford, 50-word announcements Mon- day, Wednesday, Friday in 11 p.m. United Press News, plus two 50- word night announcements per week through November.. Placed through Randall Agency. WOV, NEW. YORK Procter & Gamble inaugurates 'The Ivory Masque' series starting Sept. 12. Set for five times weekly. Compton agency set. Planters Edible Oil will sponsor six programs Weekly starting Sept. 12. Will be fed to WPEN, Philadel- phia. J. Walter Thompson agency. Rex Jewelry begins airing weekly half-hour show Sept. 11. WFAA-WBAP, DALLAS-FT. W, Purlha. Mills, three quarter-hours weekly, Mon., Wed., Fri., for 39 weeks. ; Transcriptions. Placed through Gardner Agency, St. Louis. Mrs. Balrd's Bread Co., Dallas, five quarter-hours weekly,. Mon.-Fri., for 26 weeks. Transcriptions, 'Jerry of the Circus.' Placed through Tracy- Locke-Dawson, Inc., Dallas. Comet Rice Mills, Beaumont, two quarter-hours weekly, Wed., Fri., for 15 weeks. Transcriptions," 'Comet Potpourri.' Placed through Frcitag Agency, Atlanta. Standard Brands, Inc. (Royal Bak- ing Powder), New York, Ave quar- ter-hours weekly, Mon.-Fri., for 17 weeks. ~" Transcriptions, 'Visiting Nurse,' Placed through McCann- Ericksori, Chicago. Wander Co. .(Ovaltine), Chicago, five quarter-hours weekly, Mon.- Fri., for 39 weeks. Transcriptions, 'Little Orphan Anni .' Placed through Bluckett-Sample-Hummert Inc. Chicago. I.ehn & Fink Products Co. (Hinds Honey and Almond Cream), New York, five quarter-hours weekly, Mon.-Fri., for 13 weeks on WFAA and Texas ' Quality Network. Live talent, dramatic show, 'Helen's Home.' Placed through William. Esty fit Co., N. Y. ' ' . ' Peter Paul, Inc. (Mound's Candy Bar), Naugatuck, Conn., 62 tran- scribed one-minute announcements. Placed through Platt-Forbes, Inc., N. Y. Sears Roebuck Co„ Chicago, five quarter-hours weekly, Mon.-Fri.,- for 26 weeks. Transcriptions, 'Grandma Travels." Placed through Blackett- Sample-Hummert, Inc., Chicago. Byer-Rolnlck Hat Co. (Resistol Hats), Dallas, one quarter-hour weekly, Sun., for 39 weeks. Tran- scriptions, 'That Was the Year.' Placed through Pitluck Agency, San Antonio. WGH, NEWPORT NEWS Burrow Martin Cd„ duggists, Nor- folk, Va„ adds 15 minutes to its half- hour daily, except Sunday, 'Musical Clock.' Sunny brook Beverage Co. (Hires Root Beer) 15-minute daily program using hillbillies. Virginia Optometrlcal Society spon- sors two quarter-hour shows per week;-educational.. M. Lewis Goodklnd, Chicago agency, has become affiliated with Raymond R. Morgan Co., of Holly- wood. Goodkind's Chicago firm will be known as Gopdkind fit Morgan, WFIL, PHILADELPHIA Supplee- ills-Jones Milk, sponsor- ship three times weekly for 52 weeks of 'Lone Ranger,' pumped by Mutiui from Detroit. Placed by N. W kvT . White Laboratories, New ' York' eight spot announcements per. wJk for 39 weeks for Feen-a-mint Wn. Ham Esty agency. J. R. Pharmaceutical Co., Chester Pa., eight spots a week for six week! for Foot-Ease. Placed by Gallashw fit Weir. 6 w Delaware, Lackawanna 8c Western Coal Co., half-hour Sundays for S weeks for Blue Coal, airing tv Shadow.' Ruthrauff fit Ryan. Wheatena Corp., Rahway, N. J '« mi.nutes^three times weekly for'. 13 weeks. WFIL to pump to Mutual, Rohrabaugh fit Gibson agency, Philly, WMCA, NEW YORK Procter & Gamble Co. (Oxydol) has started 26-week announcement series on WMCA. Half-minute shots five times weekly through Trans- american for Blackett-Sample & Hummert agency. Carleton 4 Hovey Co. (Father Johns Medicine), 26 weeks of one. minute announcements five times weekly, starting Oct, 23. John W. Queen agency, Boston. Midget Raceway, Inc., Roosevelt Field, L. I. (midget auto racing), start: Indef scries of five-minute an- nouncements Mondays and Wednes- days. Effective immediately with extra half-minute on Saturdays. Dk rect. Roma Wine Co;, daily news shot for 52 weeks. tarted Sept 4. Di- rect. Jadwlga Remedies (Flemex), an. nouncement series of seven one-half minutes per week for 52 weeks, starting Oct. 10. Klinger Advertis- ing Corp. placed.- Kemp & Lane (Orangine Headache Powders) already operating set of 20 half-minute spots Monday through Thursday. WIND, CHICAGO-GARY Speedway Gasoline Co., news bul- letins, 10 minutes daily' at noon; U weeks. Direct. Tidewater Associated II ' Co, 'Football Previews,' 15 minutes pre- ceding pro-football games of Chicago Cardinals each. Sunday. Direct Haysma Laboratories, Two an- nouncements daily for six weeks, Direct. DeBarry Ss Williams. Three five- minute periods weekly for 13 weeks, D. T. Campbell agency. Washington spot advertisers prefer WJ SV tight now 1 ' -v'^ ■ ■ ■■■ . ■>■)"{ - '. if,-,: wore , j i' if; -f '//// = lift 1 week of August 14, 1938 Washington's Best Salesman because WJSV sells goods 10,000 WATTS . WASHINGTON, D. C. A CBS STATION Owned and operated by the Columbia Broadcasting System. Represented by Radio Sales: New York, Chicago, Detroit, Milwaukee, Charlotte, N. C, Los Angeles, San Francisco