Variety (Sep 1938)

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VARIETY 39 i LITHUANIA ^^^4 KAUNAS^' J A S / } WHITE RUSSIA X —v. GERMANY /• MINSK Nj*.' POLAND MOSCOW I NUREMBERG \ ~ / MUNICH^-*-'* \ WARSAW \ PRAGUE "V^,. / RUSSIA CZECHOSLOVAKIA ✓iwiTZERLANJj'V- y^—i # jk^-T^ ^NGa7y>- A/ /^ENEVA^-Xt > • _ f ItOT ^ / BUDAPEST / f^ALY^ UDINE £ PADUA wf BELGRADE • S^/j BUCHAREST YUGOSLAVIA V KIEV UKRAINE RUMANIA ROME MClTATHnciU. DRAFT. Large dots indicate, cities from which NBC has originated broadcasts during crisis—Sept. 10 to Sept. 26, THIS COULDN'T HAPPEN IN 1914 But today, through the miracle of radio, all America hears history made . • • follows it across Europe's seething map I IN less than three weeks— from Sep- tember 10 to Hitler's historic declara- tion on September 26—NBC has brought, and NBC's affiliated stations from coast to coast have broadcast, 89 vivid short wave pick-ups from the cities indicated on the map above—cities where another chap- ter in world history is being written. Both sides of the grave Czechoslovakian ques- tion have been radioed to American homes. Hitler... Chamberlain... Benes... Hodza .. .Mussolini.. .Litvinoff-all have spoken over NBC Networks—all have been heard by millions of Americans. European correspondents of American newspapers and press services have graphi- cally depicted on-the-spot scenes as they oc- curred in war-conscious cities . • . have painted accurate pictures of dramatic, high-strung, angry crowds . . . have ex- pressed expert opinion on the entire situa- tion. From city to city across the whole seething map of Europe NBC has switched, taxing man's ingenuity and resources, keeping its finger on the throbbing pulse of Europe to bring to American radio lis- teners history as it's made! To keep this country in instantaneous touch with every new development, NBC has spared neither time, nor man power, nor money. Sponsors of commercial pro- grams have graciously stepped aside, per- mitting cut-ins on their time or relin- quishing jt entirely. Hundreds of special Press Radio bulletins, based on reports of the AP, UP and INS, broadcast by NBC the moment they've been received, have added to the wealth of information Ameri- ca has heard. Once again NBC has recognized and ful- filled—and will continue to fulfill—its ob* ligation to serve the public interest, cover- ing with complete neutrality all phases and viewpoints of the situation. NATIONAL BROADCASTING COMPANY The World's Greatest Broadcasting System A SERVICE OF THE RADIO CORPORATION OF AMERICA