Variety (Oct 1938)

Record Details:

Title:
Variety
Date:
Oct 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (October 1938)
Leaf #:
00012
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, Oclober 5, 1938 VARIETY Never before in the entire history of the New York Paromount, never before in the whole glorious history of Broadway show business such a box office explosion as Frank Lloyd's ''If I Were King/' Against such competition as radios tuned to the crisis in Europe then at its climax, against such competition as three top releases from other picture companies, "if I Were King" broke all two-day attendance records, broke all two-day box office records, brought New York cops speeding to keep Broadway traffic in order.. • showed what you can expect in your home town when you play this biggest box office picture of 1938«• • Lloyd's 1F I WERE KING en Drew • C. V. France • Henry Wilcoxon • From the Play by Justin Huntly McCarthy • A Paramount Picture