Variety (Oct 1938)

Page scan 000147 from Variety

Record Details:

Title:
Variety
Date:
Oct 1938
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (October 1938)
Leaf #:
000147
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Wednesday, October 19, 1938 UEZ" COMES TO BROADWAY 'xperienced in handling tremendous crowds, New York*s 5886-seat Roxy |Theatre keeps on call extra ushers, cash- iers, doormen for emergencies. But even the Roxy's elaborate plans were inadequate when the 20th Century-Fox hit "SUEZ" ihad its world premiere run there. Usually, four boxoffices are sufficient for the biggest,^ attractions. But with "SUEZ," even the, Roxy's full battery of six boxoffices (largest, in the world) was not enough. Of interest, to all showmen, these scenes show how the Roxy's augmented staff operates when a; smash brings thousands storming the doors. f NlW I kMW what it will bo liko .whcntheWorld'sFairopcnsl"— ,CasIuerNo>^(£IminaIi«inwater Just Ittk At them I Simply imrming in J"—Cashier No._0, 0 CrOWllS StrMR against the tape. Doormen W. G..Smithj_Fred » J!amiing, Ralph3filler_need aU their jteength^^^ ' SNmillrillS stand in back of 1 ^ lastJheirjatience.is to_b