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22 VARIETY Wednesday, October 26, 1938 THE POLICY OF THE FRIENDLY COMPANY! IT IS neither fitting nor becoming for Metro-Goldwyn-Mayer to parade in the public prints the kindly and complimentary words which are being showered, upon it in communications from our customers, and editorially in the trade press. WK PURPOSE of this advertisement is to register deep gratitude to our exhibitor friends for their faith and support. AS THIS new season proceeds on its way it has been convincingly demonstrated by early renewal of contracts that our customers of tKe past year were more than satisfied with our merchandise and our methods. TO THEM and to new M-G-M exhibitors we re-affirm our belief that successfol operation is built on the confidence and support of happy customers! That is the essential of a profitable partnership and our appreciation of it is expressed in the fair policy of a friendly company* YOUR FAITH in M-G-M^s product has been answered again this season by a consistent supply of splendid entertainments. YOUR FAITH in M-G-M's sincere selling methods has been fulfilled this year too, as it was last season, in a reasonable and fair allocation of pictures. YOUR FAITH in a rosy future for your theatre is amply fortified by M-G-M*s Fall and Winter production activities. MONTHS AGO Metro-Goldwyn-h4ayer set its plans for a 1938-39 season that would entail the largest outlay of production money which this company has ever expended. OjMLY M-G-M with its vast reservoir of talents and story materials and its ability to take chances could do this. WITH BOOM conditions evident in America, the foresight of M-G-M in being prepared with "A" attractions for "A** times is added confirmation to customers of many years that true security rests in an M-G-M contract. IN A sentimental business we take the liberty of a heartfelt salutation: ''WE ARE grateful to you who have made our success possible/'