Variety (Nov 1938)

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24 VARIETY WeJnefiday, November 9, 1938 METRO-GOLDWYN MAYER PICTURES ARE YOUR BEST ENTERTAINMENT! CAPITOL VnOADWAY « Ultt STRKET 2ni Wg W«tb M-O-M p(»«iil« WALLACE BECRY MICKEY ROONEY RADIO CITY MUSIC HAIL 1* YOUNG DR. KilDARE ■ wtt, LE\V AYfiES ^ LiONEt 8A.RfirM0R£ ^ pint In aitolbcr heott-waiming Locw's state: M>C-M prtnnh CLARK GABLE MYRNA LOY in TOO HOT TO HAHDLE tooMtn MNMr LOEWS PARABIII VAliNOA tlMMTOH ZItOriLD 72n4 ST. »Sr4 ST. iraih ST. M-G-M SWEEPING AMERICA! READ THIS! (from Hollywood Reporter) (Above: Advertisement from N.Y. newspapersy ''IT'S fun to be on a winner!'* THAT'S what thousands of M-G-M showmen are gleefully shouting I A FEW late-comers are losing no ^^.-^J^r^L^C'^^ more time^ They're climbing on the" band-wagon because this M-G-M Parade of Hits is something never before witnessed in film history! M->G-M set its ambitious and expensive production plans months ago. AND now, week after week, your play-date is an "A"-date. WHEN you examine that piece from Hollywood Reporter, HflP remember that all those BIG pictures are coming to you WHILE AMERICA IS EXPERIENCING GROWING BOOM TIMES WITH A MONEY-SPENDING PUBLIC HUNGRY FOR ENTERTAINMENT! (As we leap to press: Just previewed another honey of a hit "SPRING MADNESS". It's the "Flaming Youth" of 1938. Sure-fire box-officel) KEEP stepping with Leo, gents! ME has earned your enthusiastic co-operation in getting the maximum results with his great entertainments, proper booking, high-powered showmanship, extra playing time. AND "The Friendly Company" thanks you for your | co-operation. il IN THE recent production history of Metro-Coldwyn-Mayer, they never have been in such an advantageous spot as they are'at present. MCM actually has 12 pictures finished and awaiting release—a schedule that takes them through every week, with a release, until the last day of this year. A condition new to MCM and one that certainly will place them in a position of doing even greater pic- tures than they have in the past, because of a breathing space, in tBeir rush to meet release dates. • Metro has waiting "Young Dr. • Kildare." "Listen Darling," "Cita- del," "The Hardys Out West." "The Shining Hour," "Flirtation with Fate." "Dramatic School," "Katharine the .Last," "Christmas Carol" and "Sweet- hearts." And it' has, in various forms of shooting, "New York Cinderella" with Tracy and Lamarr; "Honolulu" with Eleanor Powell, Bob Young and Burns and Allen; "Stand Up and Fight" with Bob Taylor and Wallie Beery: "Idiot's Delight," with Shearer and Gable: and "Ice Follies" with Crawford and Jimmie Stewart. • Consequently, with the releases far ahead, with opportunities to see pictures much in advance of release to scheme better advertising, publicity and exploitation, AND MOST IM- PORTANT, to give the producers a "breather," Metro should jump far , ahead of itself in making the enter- tainment that won for it the reputa- tion of "the Tiffany of production." • Metro's big effort^comes at a time when the industry * needs it most, because (lothing means anything other than good pictures, and good pictures will kill off all the obstacles MCM. and evfery other production organiza- tion arid the entire picture industry, has been burdened with for months. M M LANDSLI I.»; » i> 11 u 41II ti ti (, 111) PI n o i( B n li n H D o B B < El