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Wednesday* January 4, 1939 Third of a Century—-VARIETY—Anniversary Issue 149 COMMERCIAL AND SUSTAINING m OF heaud ON MICHIGAN ^ RADIO HETldWlS Home Town Station s Grow Up Michigan Radio Network affiliates now broadcast Big Time shows (commercial and sustaining) with resulting distinction of doubled listening hours per family in the big Michigan market of over 4,000,000 people.. . . Entertainment from all over the world originating from the National Broadcasting Company (blue) and WXYZ, Detroit, keeps each local station tuned in consistently every day in the year. The far-reoching effect for national advertisers is now recorded on many a soles chart. The Radio Buy of (939 The pnly regional network in America operating In one state on a full time schedule that includes for advertisers 100% merchandising and sales service. (1) Doubled market value per station through doubled listener volume—(2) Only one radio station In each market zone (except Detroit)—(3) More intensified retailer identity per market zone—(4) Home Station in each market is heard loudest and clearest insuring audience supremacy—(5) Audi- ence supremacy makes for maximum opportunity for sales volume increase-^(6) Conibined markets present broad scope of buyers from farmers to city folks embracing industrial, commercial and professional classes—(7) Rejoining of WBCM, Bay City and Saginaw markets, completes the pri- mary coverage of Michigan Radio Network in Michigan's eight major markets. Michigan Radio Network WXYZ (Key Station) DETROIT Bay City Flint Lansing Jackson Battle CreeK Grand Rapids Kalamazoo