Variety (Jan 1939)

Page scan 000148 from Variety

Record Details:

Title:
Variety
Date:
Jan 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1939)
Leaf #:
000148
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday* January 4, 1939 Third of a Century—-VARIETY—Anniversary Issue 149 COMMERCIAL AND SUSTAINING m OF heaud ON MICHIGAN ^ RADIO HETldWlS Home Town Station s Grow Up Michigan Radio Network affiliates now broadcast Big Time shows (commercial and sustaining) with resulting distinction of doubled listening hours per family in the big Michigan market of over 4,000,000 people.. . . Entertainment from all over the world originating from the National Broadcasting Company (blue) and WXYZ, Detroit, keeps each local station tuned in consistently every day in the year. The far-reoching effect for national advertisers is now recorded on many a soles chart. The Radio Buy of (939 The pnly regional network in America operating In one state on a full time schedule that includes for advertisers 100% merchandising and sales service. (1) Doubled market value per station through doubled listener volume—(2) Only one radio station In each market zone (except Detroit)—(3) More intensified retailer identity per market zone—(4) Home Station in each market is heard loudest and clearest insuring audience supremacy—(5) Audi- ence supremacy makes for maximum opportunity for sales volume increase-^(6) Conibined markets present broad scope of buyers from farmers to city folks embracing industrial, commercial and professional classes—(7) Rejoining of WBCM, Bay City and Saginaw markets, completes the pri- mary coverage of Michigan Radio Network in Michigan's eight major markets. Michigan Radio Network WXYZ (Key Station) DETROIT Bay City Flint Lansing Jackson Battle CreeK Grand Rapids Kalamazoo