Variety (Mar 1939)

Page scan 000256 from Variety

Record Details:

Title:
Variety
Date:
Mar 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1939)
Leaf #:
000256
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
February 29, 2024
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Wednesday, March 29, 1939 VARIETY 17 GILDING THE That M-G-M Uon hot a positive genkis for deltvering big shovn for big holiday crowds— Thanksgiving it was "Out West With the Hardys" New Year's it was "Sweethearts" and now it's "Broadway Serenade"!. EASTER LILYI We're happy to give your patrons "BROADWAY SERENADE", as sweet a holiday gold- getter as ever packed in the lads and lassies with their new Easter bonnets! "BROADWAY SERENADE" has heart appeal, eye appeal and ear appeal—romance, spectacle and music to lift the spectator jfirom wintry doldrums to Springtime cheer! Hear! Hear! And speaking of M^Q'M's Springtime hits: "IT'S HEY MONEY, MONEY AND A HA^CHA^CHA!" We have seen the new DR. KILDARE picture ("Calling Dr. Kildare") and it's a thrilling ful- fillment of this series* promise! We have seen the new HARDY FAMILY picture ("The Hardys Ride High") and when you see it you*ll agree with us that it's their best yet! A riot of fun! We have seen "GOODBYE MR. CHIPS" from our production unit that made "Yank at Oxford" and "The Citadel",which won the N.Y. critics' Best Picture of The Year award! It is sensational! And there's Robert Taylor and Myma Loy in "Lucky Night"—Claudette Colbert and James Stewart in "It's A Wonderful World"—Johnny WeissmuUer in "Tarzan" and a flock more. LOTS OF TALK in the papers about 1939-40 and M-G-M has big things in store for that, BUT before Sept. 1st rolls around youVe going to enjoy a merry Springtime and a Summer of gala M-G-M shows! SUMMER, WINTER. SPRING AND FALL-AND SUMMER AGAIN-EVERY SEASON IS FRIENDLY TO YOUR BOXOFHCE WHEN YOU DEPEND ON THE FRIENDLY COMPANY!