Variety (Apr 1939)

Record Details:

Title:
Variety
Date:
Apr 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1939)
Leaf #:
00021
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 14, 2023
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22 ^Pick up any national magazine any newspaper ••• look at any l>illl>oapd • • .read tke movie ads • • • tLen look at any National Screen Trailer • • • and you'll see wliy we sayi No prinied account ... no mailer how graphicaUy written . . . can f brill its readers ... excite its reitders •.. amuse its readers .. • one-f entb as much as seeing and hear- ing the event itself I Listen to any radio broadcast ••• tlien see a trailer and you'll see wky we sayt Nothing compares to seeing and hearing ^e actuid event itself I No £orm o£ advertising ••• no matter Low smart, can ^ive you tbe one kundred. percent covera^ you ^et £pom National Screen Trailers • • • and at tlie lowest cost per perscm reackedl »«Prize Baby of the Industry! — n'oT^onoL S E RVI C E