Variety (Apr 1939)

Record Details:

Title:
Variety
Date:
Apr 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1939)
Leaf #:
00032
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 14, 2023
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Wednesday, April 5, 1939 VARIETY 33 WHAS SCORES A NUMBER ONE SCOOP! Effective April third, Paul Sullivan, repeatedly pronounced America's number one non-network news commentator, will be head of the news staff of WHAS. His nightly news casts are to be sponsored by the Brown-Williamson Tobacco Company. When his familiar "goodnight and thirty," symbol of news as news should be, to millions of people, goes out on the WHAS wave length, it will mark another step in the upward movement of this compelling, dominant station. WHAS is prepared to offer a sales vehicle of Paul Sullivan calibre for your product. May we show you how effectively and economically this can be accomplished? 50,000 Watts CBS LOUISVILLE, KY. Represented Nationally by EDWARD PETRY &. CO.