Variety (Apr 1939)

Record Details:

Title:
Variety
Date:
Apr 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1939)
Leaf #:
00070
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 14, 2023
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Tednesday* April 12, 1939 VARIETY 15 LINEUP Ire-told le mIMIontlH Sold ever the air en Ihe LuK program. Sold in huge $150,000 adverliiing campaign. Sold by Cecil B. DeMille "ilnlen Pacific" AII-9lor fmln, in 50-clty coatl-lo-coati tour. Sold In glflonlic, wniurpaiied Ihree-day world premiere celebration in Omaha, Neb ... 350,000 partlclpanit, 60,000 in coitume. Five nalienal broodcatli. Wire service and coverage lo all point*. It's very IIHo makes tho cutlomert llHer In anIicU pallon. This It Ihe "diffi>renl" picture they ore oil looking lor Gtacie ond Philo Vance doing tome (lde-by>«ide sleuthing deep in a dark purple my(> tery. S. S. Von Dine'i "The Graiie Allen Murder Case" m a book Is onn of the best sellers of tha season. The picture is going lo gel a big breok on Ihe air on lha Chesterfield program^ 1 A The Greatest American Epic! Cecil B. DeMille's UNION PACIFIC ,a,3 STANWYCK-,.., McCREA i I i i I I Akini Tamifod ■ RoDeit Preito.i ■ l^nne Overman Brijn Doillevy j.iJ j '..!■,; o( !^o.sJ^^l, r I I 1 I he two great stars both achieved their top per^ formancas under Wesley Ruflgles' direction— IMacMunay in "Sing You Sinners" and Dunne in "Cimarron". Tliey even .urpass Ihose perf ormancei In this one. Sneak preview* show audiences swept from uproonnus laughter, to terrific excite- ment, lo tears. A Wesley Ruilles picture Is olways a hit, as is witnessed by hit "Sing You Sinners"/ "I IMet Him In Paris" 1 A Wesley RuKt;les' Best Picture IRENE DUNNE FRED MacMURRAY INVIIAIION TO HAPPINESS T..iloliyL TiPio ..CHARLIE RUGGLES Prrduc d and DirrcPfd bv WESLEY RUGGLES America's Favorite HumoristI BOB BURNS . rM FROM f MISSOURI .-GLADYS GEORGE ■ Gene Locklun lull,III B.irrett ■ William Henry ■ Patricia Morison A Great Emotional Drama BERNARD STEEIE . BACK DOOR pro HEAVEN I wiih WALLACE FORD PATRICIA ELLIS STUART ERWIN ■ ALINE McMAHON " " ;>. W,1.L1AM K HOWARC