Variety (Apr 1939)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

12 VARIETY ^^^V \S^ithout; .hysteria, without ^^Kf braggadocio, without making rash promises that we can never hope to fulfill,, Twentieth Century- Fox proudly presents its program for the season.1939-40. The company will release fifty-two pictures. In the. following pages, we list titles, stars, players; and directors that will be used to make up our 1939-40 program. The literary properties outlined are the most important ever offered by this company.; From this list will be, selected the pictures that, will, inake up our jiext year's group. In spitej of their great merit, a certain percentage of our :story properties;: /will fail to develop, because there always, ^has been and always will be a percentage that, in final form, will not reach up to Studio expectations aiid.must be replaced or dropped., This is: a situation which is inherent in the production of motion pictures.) These^hazards, these~changes, these heartbreaking disappointments are realized only by the man who has to deal day by day with the actual problems of production, but they exist in our industry and they cannot be eliminated.) As to the casts, we list that group of personalities under contract to~ this company and those already borrowed from the outside from whom these pictures will be cast. Other deals of course will fee made, other namei will be added froni time to time, as they have been in past years; but we do not mention our