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Wednesday, April 19, 1939 VARIETY It hopes in many directions simply because these negotiations are not actually completed.; In asking you, our customers^ to purchase this product, we call your attention to the following facts on which you can base your judgment: 1. The production record of this company for the past four years since the 20th Century-Fox Film Corporation was formed. 2. The list of important box-office names under contract to this organization plus our ability to buy our share of additional talent; in the open market. 3. The list of impressive and well-known properties from which our program will be made, plus the purchase of other timely books or stage plays offered on the market which maybe superior to or more timely than some of those we have indicated in spite of their respective merit. 4. The incentive to continue to operate and conduct a successful and constantly growing company and to secure the continued, good will and respect of the thousands of contented customers^ the world over which this company enjoys. 5. The mutual necessity of making product that will produce a profit for ourselves and for you, which can only be done in the future as in the past by producing the greatest number of money-making box-office attractions., 'Tbese ingredients and the reasons as stated above plus, this com- pany's well-known record do not make so-called blind buying quife as blind as some would make you believe. To the exhibitor who has used 20th Century-Fox product these past four years, we pledge the utmost that is possible to deliver a continuous flow of well made and profit-making quality motion pictures, to the end that we can continue to deserve and secure that support and confidence that has made this company's record one of which we are all very proud. President, 20th Century-Fox Film Corporatioit Vice-President in Charge of Production General Manager of Disiributrdn