Variety (Apr 1939)

Record Details:

Title:
Variety
Date:
Apr 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1939)
Leaf #:
000139
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 14, 2023
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28 VARIETY Wednesday; April 19, 1939 HARDY LAUGHS i at the HELD OVER 2nd WEEK **Ctow(Ied bouse rocked with,hilarity!'* •—Btmd Jahtmtten, Mtnor "Highly entertaining. Rcconuncnded without ttseiva* tiotts." —Howard Bamtt, HeraU-TribiuM "A thecr «lelight from beginning to end I" —Wm. BmHiuI, ffcrU-TtUgram **Tboioughly enjoyable... hiinun, down-to-eattht" —Rom PtlswUi, JmmuUAmtriam "Up to the hi^ M-G-M itandatd. Hearty comedy." —KmI* Caratron, Ntw* "Audience has plenty of fun watching the Hardys ride high and handsome I" —EiUm Crtthun, Sua , a swell time is had —Atdin Whutn, Poii "What could be a slicker treat. by alL" Don't Miss "The HARDYS RIDE HIGH^ ■ (Tbty fctwi n t iiilin*Mlm avMnlglitl) Mttro-GoUuyu-Mayer's Sprmglhn* Tcnic with LEWIS STONE • MICKEY ROONEY • CECILIA ' PARKER • FAY HOLDEN • Dirtcttd h Gmgt Stiu ' Smen play hy Atm Christint JdhnsBm, KayVan Riper.WiUiam Ludivfg (Above from extra-space ad campaign^ Note to Ad-men! Use this cartoon in your campaign. You can repro- duce direa from the above. 2nd Week at Big Capitol,. NXrIs your tip-ofF to hold extra time openi (And the next in M-G-M's Springtime Fanfare of Hits is Mywa Loy, RobenTaylor in"Lucky Night." And more Iticky nights and days thereafter!)