Variety (May 1939)

Record Details:

Title:
Variety
Date:
May 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1939)
Leaf #:
00012
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wednesday, Maj 3, 1939 VARIETY IS A MINIMUM OF 44 A MAXIMUM OF 52 The following is a tentative prospectus* From these and others, M-G-M*s 1939^1940 releases will be drawn. OPEN DOOR POLICY! We have no secrets from our customers. M-G-M would prefer to be able to say right now that each one of the pictures listed below will be delivered as described, and that the costs OS contemplated now will remain intact months from now. But our customers of Fifteen Friendly years know the sincerity of our methods which moke understandable to them why we reserve the right to amend our plans to meet changing conditions, new trends during the course of a long year. We report herewith the early status of what is destined to be the most ambitious and costly studio expenditure in the history of M-G-M. The ultimate perfection of each production Is our sole concern and yours. Time and circumstance may necessitate changes but they will be changes designed for betterment only. The 15th Anniversary line-up of M-G-M will be notable for multi-starring pictures, for the importance of the properties selected and for the scale on which they are mode. NORTHWEST PASSAGE, to resume production on location in May; based on Kenneth Roberts' famed best'Seller; King Vidor, director; ^>encer Tracy, Robert Taylor. THE WOMEN, sensational Clare Boothe stage hit of Park Avenue's wives and sweethearts, starring Norma Shearer, Joan Crawford, Rosalind Russell and an all'female cast of about 40 players; George Cukot, director. GONE WITH THE WIND, Margaret Mitchell's most discussed book of our time; Clark Gable,Vivien Leigh, Leslie Howard, Olivia De Havilland, directed by Victor Fleming. In Technicolor. ASekniMtMnuttioniil Pkturt. ProlbyDavidO.Sdvudt IT CAN7 HAPPEN HERE, based on Sinclair Lewis' fathed novel of up- heaval in America. ZIEGFELD FOLUES. Gigantic new type of musical entertainment, as preten- tious as Ziegfdd would have made it if he had had M-G-M's resources; multi'Starred. SILENT KNIGHT, highly romantic vehicle for the screai's singing sweet' hearts, Jeanette MacDonald and )<Ielson Eddy; play by Eugene Heltai. MADAME CURIE, starring Greta Garbo; famed biography by Eve Curie depicting the thrills, hardships, strug- gles and final triumph of the dis- coverer of radium. NINOTSCHKA, original comedy by Melchror Lengyel; Parisian and Russian background, starring Greta Garbo; Ernst Lubitsch, director. THUNDER AFLOAT, Ralph W^^ and Commander Harvey Haislip's story of submarine chasers during last Wair; Wallace Beery. THE WIZARD OF OZ. In Technicolor. Awaited by entire show world as the most amazing screen magic ever un- folded. Based on celebrated L. Frank Baum's book of globe-circling fame. Cast includes Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr, Jack Haley, Billie Burke and thousands of others. Directed by Victor Heming. TONIGHT AT 8:30 is among the newly acquired important properties; Noel Coward's sensational international stage hit in which, it is planned to star Norma Shearer. GUNS AND FIDDLES (temporary tide), spectacular drama with music; Robert Taylor, Hedy Lamarr, Miliza Korjus, Robert Youttg; by Walter Reisch and Samuel HofFenstein. A DAY AT THE CIRCUS,Marx Brothers; to start shortly. ON BORROWED TIME, Lionel Barry, more, Sir Cedric Hardwicke, and Bobs Watson, the child sensation of "Boys Town" and "Calling Dr. Kildare"; stage hit by Lawrence Edward Watkins; director, Harold Bucquet. RETURN OF THE THIN MAN, by Dashiell Hammett; William Powell, Myma Loy. BROADWAY MELODY OF 1940. Fred Astaire, Eleanor Powell in the most sumptuous of this successful series; novel story treatment by Jack McGowan. BABES IN ARMS, musical drama novelty, based on Rodgers and Hart stage success; large cast includes Mickey Rooney, Judy Garland, June Preisser, Betty Jaynes, Douglas McPhail; Busby Berkeley, director; MAY FLAVIN, Myron Brinig's novel of an abandoned wife's life struggle. THE YEARLING, Marjorie Kinnan Rawlings' successful novel; Victor Fleming, director.. Pulitzer Prize Novel. WINGS OVER THE DESERT, Harokl Buckley's melodrama of aviation over Sahara. SEA OF GRASS, Conrad Richter's novel ofiembattled farmers and catde men in New Mexico; awaiting avail* ability of Spencer Tracy, Myma Loy. KIM, Kipling's famed novel, plans for which call for record .studio budget. SOLDIERS THREE, another Kipling thriller. QUO VADIS, a multi-starred produc- tion of famed Sienkiewicz novel by the creators of "Ben Hur." THE RUINED CITY, starring Robert Donat; based on the celebrated novel "Kindling" by Nevil Shute. THE GREAT CANADIAN, Oark Gable and Myma Loy; story of the American hockey circuit by Robert Hopkins and Vicki Baum. HOUSE OF GLASS, melodrama by Max Marcin; Joan Crawford. A LADY COMES TO TOWN, by Clements Ripley; being prepared for Joan Crawford. BEAU BRUMMEL, by Clyde Fitch; planned to star Robert Donate I HAD A COMRADE, descriptive of present-day conditions in Germany; by a British nobleman, Viscount Costleross. AMERICAN NEWLYWEDS. Introducing a hew young "matriied couple sem BLACKMAIL, starring Edward G. kobinson. H. C. Potter, director. (Prospectus continues next page)