Variety (Jul 1939)

^Tednesdaf, July 5, 1939 RADIO VARIETY n SPOT CAMPAIGNS (Neto, Renewed or Considered) New Biz, at WTMJ, Milwaukee! Mile* LahoratoTies, Elkhart, Ind, (Alka-Seltzer), 207 jpots, through Wade AdverUsIng, Chicago, Blatz Brewing Co. Milwaukee, (beer), 38 quarter-hour programs, through Henri, Hurst & McDonald, *^ Omar Baking Co., Omaha, Neb, (bread), 312 quarter-hour programs, direct Railway Sxpreaa Agency, New York, 12 spots, through The Caples Co. New York. ; Pocofumtds Fuel Co., Cleveland (stokers), 13 quarter-hour programs, through Bayless-Kerr, Cleveland, Double Colo, new nickel San An- tonio drink. Is sponsoring two 15- jninute studio programs on KTSA two times a week known as The World's Fair Club.' Account was placed direct Ward BaMfi0 has renewed Charlie Freshwater's 'Tip Top Bandwagon' on WHKC, Columbus, tor 13 weeks. Contract specifies 27 personal ap- pearances. Bud Sweeney is m.c. Stephana Bros. Philadelphia (Mar- vel Cigarettes),, through Aitken- Kynett Co., is sponsoring Ira Blue In a quarter-hour 'Sports Mirror* three nights weekly on KPO,' San Fran- cisco, One year' contract placed direct on KSRO, Santa Rosa, CaL, by Goodrich, Union Pocljlc Railroad, Omaha, through Caples Company, Los An- geles, sponsoring three flve-mlnute transcriptions (dramatized recipes) titled 'Surprise Your Husband' weekly for 13 weeks on KSRO, Santa Rosa, CaL Starts July 5, MURRAY CONFIRMS CBC WEB MONOPOLY; PRIVATE STATIONS SEEN EASED OUT Nehl Bottlinfl Co. (Royal Crown Cola) bankrolling 'Italian American Hour' musical quiz one quarter-hour weekly for five weeks on KSRO, Santa Rosa, CaL WCAU, Phllly, started talking this week to American Communications Association, CIO, on a new termer for the outlet's 18 pahelmen. Present pact expires Oct 1. . IrwIiL-jobiison has been named chief annoimcer of WBNS, Colum- bus, succeeding Jim Yerian. who will devote his time to promotion. Broadcasters Meanwhile Do Nothing—^They Favor Railroad-Like Board for Arbitration—^Wrapped Up in Politics Montreal. July 4. In response to queries from Cana- dian newspapermen Gladstone Mur- ray, general manager of t^e Cana- dian Broadcasting Corp. on June 30 confirmed the report appearing in Variety last week to the effect that the government intends taking com- plete control of advertising on pri- vate networks after Sept 24. Spon- sors may buy time on individual Canadian stations without hindrance, but must apply to the CBC in future if intending to use a network of selected private stations. The CBC will then determine if, when and which stations can be used. Latest development, in opinion of political observers familiar with the objectives of the CB"? is called an- other move in campaign to quietly ease private broadcasters out of the business without rousing too much public criticism. Openly expressed views of CBC officials at various times during the past year that they had no objections to private stations functioning purely in a local way is regarded as window dressing which covers up important factor that with dwindling revenues and severe gov- ernment regulation radio 'broadcast- ing in Canada must suffer radical changes. Meanwhile broadcasters received sufficient warning of impending trou- ble last year when pronouncementa were heard liefore the House ot Commons Radio Committee that broadcasters were making too much money out of the buslnes:! and that something should be done to see that they made less in the future. Question now is whether private station owners are sufficiently inter- ested or fully cognizant of eventual results to go to bat against the gov- ernment on the issue in the coming federal general elections. Attempte of governinent at Ottawa to shrug ofll responsibility for the CBC have been received sarcastically by the initiate. The government is heP. responsible for the activities of the corporation, .avorable or other- wise, and should federal election* come this year chances are that im- portant station owners may yet de- cide to defend themselves, especially (Continued on page 45) Gallenfcamp Stores Co. (shoes), through Long agency, has-renewed for 13 weeks ita five-a-week 'Roving Reporter* broadcasts with Bill Bald- win and Jack Gregson on KSFO, San Francisco, originating two programs at the Golden Gate International Ex- position and three at Gallenkamp stores each week. Maryland Phamuiceuttcal Co., Baltimore, (Rem and Rel), spotting seven y one-minute transcriptions weekly on KSFO, San Francisco, starting Sept 25, through Joseph Katz agency. Citizens Federal Savings Loan Co., through Xjong agency, using spot an- nounoementa on KYA, San Francisco, . Ditto Albert S. Samuels Co. (jewel- ers), through Will Russell agency. Goodrich Silvertown Tires being plugged in 18 spot announcements Foil Transcription Story Of King's Visit Goes Into Canadian Archiyes Toronto, July 4. Preserved for posterity, complete records of all Ita Royal Visit broad- casts have been presented to the Dominion Government by the gov- ernment-owned Canadian Broadcast- ing Corp. and will be placed in the Dominion Archives Building, Ot- tawa. A similar set of platters goes Into CBC's own archives at Toronto. Particularly, of course, the Gov. ernment had requested records of the King's five radio speeches and the Queen's two. CBC suggestion that the Government also . accept records of the Individual receptions, complete with cheers, as broadcast by the CBC during the trans-Canada Junket and the U. S. visit, was later acted upon. CBC used some 30 commentators across Canada and in the U, S, in •ddltlon to over 200 engineers and other technical men. Last week, tiiey and Major Gladstone Murray, CBC g.m., received thank-you mpS' aages from Their. Majesties express^ lag extreme pleasure at the radio arrangements/and coverage of their tour, IN BAimOR£ ■2««i«imoonMi«s PWWP KTWr A Ctt ON THE NBC RED NETWORh • Cities, small towns, and rural hamlets are all included in the circuit made by WLW Boone County Jomboree entertainers. To the thou- sands of homefolk—^before whom these ortists have appeared since last Octo- ber—^they are infinitely more than mere radio "voices" — they're friends. Their pictures occupy honored places on the family piano. Boone County Jamboree end Top of the Morning are programs that are, to use listeners' own words, ^'looked forward to as much as their meals I" # Between July 4 and Sep- tember 15 these WLW personalities have been invited to appear at 36 State and County Fairs in 7 States. We consider this striking evidence of the ever- increaising friendliness and loyalty to WLW.. . THE *^4TI0» "THESE THrNCS TOO, WE THINK ARE PART OF THE STORY OF W LW"