Variety (Aug 1939)

Record Details:

Title:
Variety
Date:
Aug 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1939)
Leaf #:
00018
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, August 2. 1939 VARIETY 19 M^G^M's "THE WIZARD OF OZ" is coming! Yesterday it was previewed at M-G-M's Home Office. It is one of the great pictures of all time, perhaps the greatest picture ever made! Beyond your wildest dreams are its Technicolor wonders, as thousands of living actors create screen magic to thrill the world! Its appeal is unmatched since "Snow White/' Preceded by a $250,000 advertising campaign in national magazines and newspapers, "THE WIZARD OF or will have the greatest list of simultaneous bookings ever made on any film. Watch the column to the right GROW! M-G-M'$ Technicolor Wonder Show "THE WIZARD OF OZ" with Judy Garland ? Frank Morgan • RayBolger Bert Lahr • Jack Haley • Blllie Burke • Margaret Hamilton • Charley Grapewin and The Munchkins A VICTOR FLEMING Production • Screen Play by Noel Langley, Florence Ryerson and Edgar Allan Woolf • From the Book by L. Frank Baum • Directed by Victor Fleming • Produced by MERVYN LeROY Watch the list GROW! J United Artists, Chicago ~ Crand, Atlanta Vendome, Nashville , State, Memphis State, Houston State, New Orleans Midland, Kansas City . State, St. Louis Palace, Indianapolis . Loew's, Louisville Victory, Evansville . Loew's, Rochester State, Syracuse'. State &. Orpheum, Boston State, Providence . Palace, Washington, D.C. ,:iGentutv, Baltimore . State, Norfolk Parkway, Wilmington . State, Cleveland Valentine, Toledo . Loew's, Akron Loew's, Canton . Loew's, Dayton . Ohio, Colunbus :: Penn, Pittsburgh « Coloniatt Reading iR^^ Harrisburg . Carolina, Chattotte . Shea's Great Lakes, Buffalo Orph'^um, Denver . State, Minneapolis Parartw>unt, Sr.-vPaul . Wisconsin, Mil- waukee,/■Palace, Albany . Palace, Dallas Majest^iiSan Antonio . Criterion, Okla- homa City: "Omaha, Omaha . United Artlsts.'Portland Ritz, Tulsa . Warfield, San Francisco Des Moines &. Roosevelt, Des Moines (Day,arid Date) . Fifth Ave., Seattle .CarchayGircIe;Los Angeles.Catar- act, Niagara Falls ?; '-Virginia, Champaign. III. . Colfax, SoutbiBexKl; . Centre. Salt Lake City. Indlana^:Ter:t«;M,aute. Lyceum, Duluth . Riviera;: Bin^haiAton • Grand, Topeka . Miller, WicKiia; /Colonial, AL lentown . Broadway.'jKingston • Bardovan Poughkeepsic %Piir«ino.uinc, Oakland Warner, Youngatowi? rjiii«w;oln, Trenton Elfanay, El Paso;, ;'St«lt«C¥c*tland, Me. Fox, Spokane- Music' Box, Tacoma Academy, MeadvHle,1?a-'-Drake, Oil City, Pa.. Cambria, JofensMwii, Pa. .Penn, New Castle, Pj. Ment6i'0»arlerol, Pa. State, Altoona, Pa. » Lyceum, Kittaning, Pa. . Manos ^atid Box,-Vandergrift, Pa. Colonial, E!mira,Pa.. American, Roanoke Ceramic, E. Liverpool, Ofeio . Havens, Olean, R Prmccfie,/Vlodesto, Calif. Pine Tr*cy Klar^ath Falli,-Ore. . Madison, Peoria l^3iphcwmvSprfi)glStId,III.. Regent, Grand j^R^pids Capjtol^^Flint . Strand, Lansing , ' State, Kalajmazoo . Ute, Colorado Springs :;^';il:;{ncqln, Cheyenne Lafayette, Lafayette, Ind.' . Keith Albee, Huntington, W- Va.. 01}to,l,ima. Gillioz, Springfield; Mo. Morgan, Ironwood, Mich. . State, Ea^tdn - /Rtftltd;, Williams-, port. Pa. ♦ Capitol, Charleston,,W. Va. Mayfair, Asbury ,Park; 'SMf<ati^^ Perth Amboy . Ohio, !^indtxi^y/yM'''yZ''/\ Hundreds on t^HtW^^^ Watch It GROW! Just the Start!