Variety (Aug 1939)

Record Details:

Title:
Variety
Date:
Aug 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1939)
Leaf #:
000192
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Weducsday, August 23, 1939 VARIETY READY FOR DISTRIBUTION NEXT WEDNESDAY- AUGUST 30 Again presenting a wealth o£ indispensable research, the new DIRECTORY this time is highlighted by a 120- page section specially written and prepared by the Cooperative Analysis of Broadcasting. Ten years of program analysis, and the results of 2,500,000 calls are concisely and clearly incorporated in 80 pages of text and 40 pages of charts, most of them in color. Needless to say, this information has never before been published. Needless to say, also, this section is but one of many included in this new 1,352 page volume. Typical of the care with which this immense amount of data has assembled is the fact that even station news periods are completely listed, as well as regularly-broadcast sports (together with announcers' names). ORDER YOUR COPY NOW FOR IMMEDIATE DELIVERY $5 PER COPY NEW YORK 154 W. 46th St. CHICAGO 54 W. Randolph St. HOLLYWOOD 1708 No. Vine St. LONDON 8 St. Mahin's PI. Trafalgar Square VARIETY RADIO DIRECTORY 154 West 48th Street. New York PItase tend copies of VARIETY RADIO DIRECTORY (J-5 per copy; $6.10 per copy in New York City). Q Check Enclosed Q Send Invoice Name AddreE6_ City Firm ...