Variety (Aug 1939)

34 VARIETY RADIO Wednesday, August 23, 1939 Radio FoUows U.S. Army's War Gaines; NBC CBS, WMCA Have Staffs on Scene NBC, Columbia and various local stations in the east have been de- voting considerable time the past weelc to picturing for listeners the army manouvers centering around Plattsburgh, N. Y. With special transportation facilities made avail- able to them by the army, 14 men from NBC, 10 from CBS and five from WMCA, N. Y„ are stalking the maneuver area during the current week to transmit the climatic phases of the field activities. WMCA placed recording equip- ment in the lield to make a series o( transcriptions of the war games. These are being flown to New York for broadcasts over the Inter-City Network. The airings start tonight (Wednesday) and will continue through Friday (25). Program of talent culled from the army was also broadcast by NBC Saturday night (19), while CBS put on a religious fellowship service from the camp the following aft- ernoon (20). Motion picture taken o£ the war games will be telecast by NBC this afternoon (Wed.). WMFF, Plattsburg, N. Y., has been putting on daily broadcasts from First Army headquarters as well as from the fleld. Entire radio personnel Monday (21) covered 220 miles of maneuver area, going along with the infantry, cavalry and fleld artillery in their combat problems. Another angle of the manouvers coverage by local outlets has been from news bul- letins issued by news services and the camp's press division. Latter is under the direction of Lt. Col. Moe Dalton, with the Plattsburgh section coming under the authority of Capt. G. E. Glavin, assisted by Capt. Dor- sey Owings and Capt. John A. Hol- man. Kosty's Ethyl Out West Hollywood, Aug. 22. Ethyl's 'Tune Up Time' moves its origination to the Coast Oct, 2 for Ave weeks. Tony Martin makes his debut as singing emcee on the gas musical, kicking off on the new season Aug. 21. Andre Kostelanetz is head man on the show. NBC WINS FULL COAST GRID COVERAGE KDYL SAIT lAKE CITY Rr,,. r.c.l^l . J.'l... HI.,.' I C Hollywood, Aug. 22. Associated Oil has capitulated to NBC and will broadcast its spon- sored football games this fall on both the red and blue webs. Chain broke with oiler when latter insist- ed on continuing practice of hand- picking its stations for certain games. Net came back with all or none. NBC contention was that such an arrangement left several sites with- out coverage and necessitated build ing programs for adequate servicing of its afflliates. Associated promised to keep its transmitters football happy. CBS vs. 'Hellz' Columbia Broadcasting's Softball team, champs of radio, will play a team from the cast of 'Hellzapopin' in Madison Square Garden, New York, Aug. 27. It will follow a regu- lar league game by the Roverettes, femme team. CBS will broadcast the setto from 10:45 to 11 p.m. It's for the benefit of the Stagecrafters organization. FRISCO POINTS TO GOOD YR. A New, Authoritative Voice to reach the Women of Northern Ohio RUTH MERRIAM WELLS NOTED HOME ECONOMIST Nationally - known Ruth Merriam Weill joms Cleve- land's Friendly Station to present a daily participation program o£ all around inter- est to women—from foods to fashions, from cosmetics to conduct. Begins Sept. 25th, Mondays thru Fridays, 9:15 to 9:30 A.M. Participation open to limited number of sponsors. Cost is card rate for 1 minute ($17.50 per day) subject to quan- tity discounts and agency commission. No talent surcharge. ★ * * ★ Buth Meriiam I7e7/a—Grad- uate in Dietetics, Battle Creek College; Bachelor of Science with a major in Foods and minor in Textiles, Columbia University; graduate work. University of Wisconsin; mem- ber American Home Econom- ics Association. Seven years practicing die- titian in leading U. S. hospi- tals; first Ann Page for A & P in Chicago division; writer and lecturer on Home Economics for Chicago Evening American; Director of Home Institute and Editor ol Food Pages of The Cleveland News. Wire today for time reservation WGAR Cleveland's Friendly Station or Edward t»etry & Company, Inc., Nat'l. Sales Repr. San Francisco, Aug. 22. It looks like a flne Fall for San Francisco radio, judging by new ac- counts already signed. NBC's Coast Red has two new shows sold in San Francisco, but originating in Holly- wood: Rush Hughes' Pictorial every weekday afternoon for Langendorf United Bakeries, handled through Leon Livingston agency, and Sam Hayes' early morning newscast, daily except Sunday, for Sperry Flour through Westco agency. KPO's morning Musical Clock has a pair of backers, each taking IS minutes a day six days a week: Clara-Cal Creamery, through Fletch- er Uhall Sc Associates, and Peter Paul, Inc., through Emil Brisacher & Staff. New announcement contracts in the KPO coffers are Weinstein De- partment Store, through Long agency; MacFarlan's Candy, through Botsford-Constantine & Gardner; Dr. P. Phillips Co., through Long agency;. Northwestern Yeast, through HayS^ MacFarland, and California State Fair, direct. KSFO reports a half-dozen new announcement customers in H. C. Capwell Dept. Store, through Tom- aschke-EUiott; Kilpatrick Bakery, through Emil Reinhardt; Oxo Ltd., throueh Platt-Forbes; Peter Paul, Inc., through Emil Brisacher & Staff; Flamingo Sales Co., through Bu- chanan & Co., and California State Fair, direct. The KGO participating show, 'Our House,' has three new sponsors: Newman Furniture Co.. Briscom & Co., and Bohannon Realty Co. Ger- ard's Salad Dressing is a new KGO announcement client through Rufus Rhoades & Co. A quarter-hour musical program has been placed on KYA by Turko- Persian Rug direct, weekly through Nov. 13. Crab Fisherman's Protec- tive Ass'n has taken over a five- minute KYA newscast daily, while Begun Fur Salon has contracted for 10 weekly announcements through Nov. 3 on the same station. KJBS new accounts include South- ern ' Pacific, daily time signals, through Lord Sc Thomas; S. F. Safe Deposit Ass'n', through Carl Wake- field, and Western School of Beauty Culture, direct. Wheaties to Air Home And Road Grid Gaines Play-by-play descriptions of the New York Giants' pro football games, bought by General Mills in behalf of Wheaties and to be aired on WOR. New York, will probably be eyewitnes.s accounts on the road as well as at home. Station is cur- rently arranging for wires to the various cities to which the Giants travel. Announcer who will travel with the team has not yet been se- lected. Coverage will consist of five games at home and five on the road,-open ing Sept. 24 at Philadelphia and clos ing Dec. 3 with Washington at the Polo Grounds, N. Y. Oct. 8 garhe will not be aired due to confliction with the World Series. It's first time Wheaties has aired football. Knox- Reeves agented. RADIO HELPS B.B. Atlanta Attendance ITp Despite Broadcasts of Games Atlanta, Aug. 22. Airing of baseball games helps in- stead of hurts game attendance In these parts, unless figures lie. Crack- ers, Atlanta Southern Ass'n entry, is having tough struggle to stay in first division, yet 1939 attendance figures (this spot is conceded to be best franchise in minors) are ahead of last year's patronage. Broadcasts of games are alter- nately sponsored by General Mills (Wheaties) and Goodyear (Silver- town tires) Service Stores. They're aired over WAGA, with Joe Hill doing spieling. All except Sunday encounters are aired. WLS'New Shows Getting Hypo Via New Kelley Berth Chicago, Aug. 22. WLS is establishing a merchandis- ing and sales promotion department under the leadership of Don Kelley, former press chief. In the new setup WLS will give new shows promotion oivthe station through pre-announce- ent and spots on the station's pro- gram review. Promotion to the trade will include promotion letters, monthly bulletins and space in Stand-By, the WLS house organ. WLS has also compiled a mailing list available to all adver- tisers. Naturally, WLS, through its Prairie Farmer publication, will give the sta- tion's advertisers a considerable break in the paper's radio pages. Prairie Farmer is a fortnightly that's estimated to reach some 340,000 rural families. Empire Waxing Block's Ballroom for Sponsors Empire Broadcasting Corp., New York, is currently readying tran- scribed versions of Martin Block's Make - Believe - Ballroom recorded program, now on WNEW, N. Y., and offering it for national sale to adver- tising agencies. Shows will be cut in New York at Empire and con- sist of a 16-inch disc on which Block's spiel will be cut, accom- panied by a list of records which his comments call for. Latter will be supplied by the station using. Setup will require two or more turn- tables. Recording of Block's comments will cover four quarter-hour shows, each devoted to a different sponsor on a participating basis. Not less than three and not more than six quarter hours per week will be sold to a sponsor. Latter means per prod- uct, one sponsor being able to con- tract for more for another item. Gene Bresson of Empire will supervise cutting. Food-Beverage Ass'n Buys 'Divorce' Series Food and Beverage Broadcasters Association, Inc., representing a group of regional packers, yesterday (Tuesday) turned in to NBC an order for 65 stations on the Red (WEAF) link covering the 'I Want a Divorce Program, which starts Sunday, Oct. 8. It will be the 3 to 3:30 p.m. period. Time commitment calls for a mini- mum of 39 weeks. Underwriters include Seamon Bros., New York; Lee & Caney, De- troit; Sprague-Warner, Chicago; Gen- eral Grocer Co. (eight local major wholesalers), St, Louis; Morey Mer- cantile Co., Denver; S & W Food Products, San Francisco, and Morton I Sc Hall, Boston. Otterson's H. Q. Radio Wire Television Corp. of America, wired radio, recently or- ganized by John E. Otterson, has taken over engineering laboratories, studios and sound theatre in the Fiske building, N. Y., formerly oc- cupied by Electrical Research Prod- ucts, Inc. Executive headquarters and offices will also be included in the two fioors leased last week. Otterson plans to expand activi- ties of the newly merged company and open branches in key cities. Columbus, Aug. 22. John E. Otterson's Radio Wire Sc Television Corp. has incorporated in Ohio as Wire Broadcasting, Inc. Pa- pers filed with secretary of state in- dicate company plans to provide mu- sic and other entertainment to hotels, restaurants, apartment houses, etc., by leased wire. CLARENCE STEOUD SUED Los Angeles, Aug. 22. Clarence Stroud, stage and radio comic, has been named in a breach of promise suit in which Meredith Davis, actress, asks $50,000. Court was petitioned by Miss Davis to declare Stroud, who performs with his twin brother, Claude, fa- ther of her child, expected In De- cember. Insurance Cos. Nix Spot Spiels As Undignified' Ad agencies have so far proved un- successful in trying to sell their in- surance company clients on the snot announcement device in combatting the propaganda of local insurance counsellors. The insurance com- panies have retorted that this method- does not strike them as dignified and that, if they are to go on using local programs, it will be the dramatic sort which tells the company's side of the story. Case in point developed in St. Louis. Agency suggested that the client flood the local air with an- nouncements urging that policyhold- ers see their own agents, or execu- tives of the insurance companies, if they want to know the true money value of their contracts. Clients said it didn't like the idea because, first, it wasn't dignified, and second, it wasn't educational. Ilalpern to Souvalne New Haven, Aug. 22. David H. Halpern, manager of New Haven substation of WBRY, Waterbury-keyed CBS vent, has re- signed to join Henry Souvaine, Inc., in New York. Halpern came from Springfield to manage Waterbury WBRY studio when station was established sev- eral years ago and was moved to New Haven last year following af- filiation with Columbia. m MONTREAL TANADAS RICHEST MARKET W W W W W W W f . < Montreiil, the nftli InrfccBt city 10 Nortli Amerlcn, votes CFCF I lie mo»t llnlrned-lo radio station In tlila ^Ifh market. Cl'CV't renewals of Na- tional and I.ociil accounts are the tesllmonliils tliat really count. Cl'CF can build sulev fur you. CFCF and Short Wave CFCX Owned and Operated by CANADIAN MARCONI COMPANY Rcpresentallvca; C.VNADA r.S.A. All Canidi Radio Facllltlei Wead t Company NIlC Afrillufe CFCF dc7rimate6 a Bl LINGUAL iXUDIENCE 1,000.000