Variety (Aug 1939)

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30 VARIETY RADIO Wednesday, Aiigusl 30, 19.'19 TEEVISING 4 STAGE PLAYS Adaptations of four stage successes are to be televized by NBC in the next few weeks. Tliey include 'Streets of New York' (tomovrow night—Thursday), 'Treasure Island,' •Brother Rat', and 'Porgy.' Visio version of 'Dulcy'. was aired last night (Tuesday). Principals in 'Streets' will include George Coulouris, Norman Lloyd and Marian Shockley. Cast for •Brother Rat,' which will be tele- vized Sept. 7> will include Juliet Forbes, Lyle Bettger, Tom Ewell, Brammer Binder, Owen Martin, Anna Franklin, James Corner, Eddie Phillips, Mary Chaffey, Frederick De Wilder and Frank Camp. William Liebling agented all the contracts. 110,000 Seats for Coast Airing of CBS Tall' Hollywood, Aug. 29. ■ CBS has rented the Coliseum, with ; its .seating capacity of 110,000, for the broadcast. Sept, 28, of 'Fall of the City,' a reprise of the Columbia Workshop drama. Irving Reis, who originally produced Ihe air piece, takes time out from his writing duties at Paramount to do it again. Orson Welles, Burgess Meredith and one other, possibly Tom Mitchell, will enact the leading roles. Network will hire 2,000 extras for the mob effect. Marks first time that a sustainer will be given such an ! elaborate pr-csentation. ♦ ♦♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦ ♦ ♦♦♦-»>v-M->»»»»-»»»<-»-»»« F. C. C's WASHINGTON DOCKET MAJOR DECISIONS Norman Edwards and Red Lam- | bertson new to engineering staff "of : WSTP, Salisbury, N. C, replacing Bill Lee, who went to Chicago, and j Glenn Gutherie, who joined the j North Carolina Highway Patrol radio division. ' Chi Nuptials Chicago, Aug. 29. Three marriages on WJJD staff within past two weeks. Jack Drees, sports announcer, married Mary Roche; Ed Humphry, announcer, married Katherine Roose, and engi- neer Tommy Dunlop married Evelyn Williams, former secretary to the president of WINS. Station advertises itself as first in sports and special events in Chicago area. WiinhlnKtuti, Auk. 2:, Alttbiinm: Kl^lit Juirc-Juinp Tor WAI.A, Multllo. uui)i<ti-i/.i>il Auk. '■' whi'n (.'oiinnl.^lt ;uloi»lO(t Uh i>i-0|M>H0<i (linlim;!* Ki \ iiiir tlio IranMinittcr ii Itnuiioi' lo I U\y. IMwhcuL iis.si;:uiiu>iif riC .triin»iuii icr is Tor tliu IJSU libliun wlOi CitD units itiKhlH, 25rt wiuts diiyx. Florldii: IVtiiailvp on i'liniii;o.H In prtwcr niul fri^niionry f(ir \V,M liH. ,I:(t'UsnrtvlUc, tipprooil liu-^i wook In :i pruimsiMl Hndhif: of llie I'CC reciirninomllnir Oc>niHl of Iho pleii. K\oh lliouKli sci\vlco of I ho St :\ noil would bo i'xh.*imKvI o\ ri" a Inn;^' nrea. the Increutie In populdtlon nerved would b(^ coni- pnrattvoly small; C'MininlsU found. NlghUhnc InlPifercnco. wotild oci-iir, partIculnrly lo tlio boftoh aven'i whore Improved scrvlre was tnn<lo onoo of the objectiveH of (he nppllcrulon. It wnh si.iteil. I'leii al.so condlctd with llto allorallon plnti of (he Commi-sh r<>eardlni; the upph of a regloiml ossiKn- moni lo give the Invgoat poaaiblo covernne. ■ Str.tlon. operated by the I-Morhla, livoadcaslluff Co.. re- niie.sii'd freciuency change from 1370 lo ll2l> Uc, power boont from 100 watia nlp;h(a, 250 wfttts day.H, to ftOO wnlt.s ulghld find 1 kw day:), nnd use of n Oireotional antenna nlt^hts. Kentueky-Indhinii: (MmnRC oC fre(|iicncy nnd h6ur» of op- eration for W'C UC. New Albany, Ind.. lemporarlly fltymled by a propo.scd flndin^t^^enylne the plea of the Norlhsldw nroadcauiinr; Corp., anosimilar treatment promised tor (late- way DroadcastlnR Co., Louisville, Ky., on lift renuc.^iL for a new station. Klglit llmitntion lo (ho approNimale oi* S/J millivolt per meter contours of each lran.siultter wa.i thn principle reason Riven for the unfavorable preliminary flnd- Inp—plus failure lo aerve the entire melropolltan dii»:rltl of Loul.<iviiie through the .sugtresled changcA. N'orthslde BroadcaslInR group retiuested rrennency awlirh . from 1370 to SSO kc, using unllmiled time with 2r.O walij* Instead of pre.«ent daylimo assignment with the snmo puwer. KcntiifUy applicant ashed for a now Qtalion to bu operated on 6S0 kc with waits, unlimited. rennsylviinlii: ) C'onlrol of Wlllloni Peini Rroadcasling Co., lieen.see of .WPKN, I'bilndelphia, flnnUy turned ovei- to Ar.lrt nulrtva, N.>w York watrh-niaker. Jlulovri, who lo;inort ih.;. oriKinal owner of the Mtatlon, Juhn Iriui. a Kubstaniiti Hum .s.'V.-nil wci'ln before Iraci'n death In N'oxember, l't:7 will liiNu ovvr Iho plant from >irarlunnlna C iracl, ndmin! Islratilx of (ho eatale and widow of the former applicmt ra.Hi> w:is nncontested and llmil ord'M- wa.s i>sued ivllbout i.io- -Uuil.iiary ihnllnj.'H. 'J'ransmittor oiieralc.H on Iti'U Uc wlih i i;w' (2) radilllng fur .lolin I(. Stfnger, Jr.. lUonseo of W|i.\x' Wilke.s-llarie, was tlorreod Inst weeli wlien tlio CominlsKiou en hail.' adopt(^d nn ord»^r directing the I'l'nnsv ivnulan to show cause why llccn.se of the station .should tiol be revoKed 'beciiuyo oC ciicumsinnces tn re manaci'nn'ni and control of ;{l;it!on.' Slt iiKlT'H troublps origin:i tctl ihirlnf: K( T ehnin nu>nopoly lioarhiKS, when testimony bronghi oui ibo fuel ihat li.' hud ifcclwd large sums of money from Glenn J>. Cillotu* Vashlngion railhr engineer, for the pur])o.>«e of oitMalint: tho Htalitm. .Some (loubt, Cominlsh fell, ns to whether .Slvi>gor or t;iil.Mlo Hrinally was the licensee of iho trnn.iinUiev .Tort thf" ni-iMiT should bu looked into with an oyo to .^talion'M luiui'j uperMtIon. ' MINOR DECISIONS AN'asliinglon, Auu. 21, ^lit^^Maelnim^llH: Central IfrondcasUng Corp.. WoiresttT, applii-aiion for new sintlon. Hi bo operated on l.".00 kc with JUO wails night.s, 250 walls days, dlsinlsnerl wiili piojnilicn R[ renuodl of applicant (applicant, according to the J'CC wskiMl lo have Kpphc»llon withdrawn and did not specify whether with-or-wllhout prejudice). . MlHHOurl; Hannibal Uroudcastlng Co.. Si. Louij^. denied a.n In cam' of defiiull plea for a new transmitter to be upciaicd on mo kc with 100 walls (scl for furlher'hearing tn coh- Jnncilun with Courier I'osi rublishhiK Co.'9 applle:ttion, an Hpphraiil failed lo file wiiiien appearance). VIrglnhi: AV::XIS and \V.\HM. WT.nc. .Tnr.. Uichmond, granted change of corporate name from WUrtG, Inc.. !• Itlchniond Kndio Corp. .Arizona: Yuma Mroadcnstlng Co.. Yuma, gr.inted new ftia- tlon to be opLMaled on I'JIO kc wilh lOD walla uiKhls, 'J:i« waits da.vs. Which is the WOR Sponsor? At first glance you would think they were all successful radio advertisers. Look again. The character on the right is the WOR sponsor. So, with characteristic brio, the master has equipped him with something the others haven't got. It is green salad; i.e., cash, do-re-mi,, WHY THIS PLEASANT DISTINCTION? There ate many reasons. Among them: Hooper-Holmes found that WOR ranked FIRST in total families listening during its recent four New York station study. In fact, 46% more families were found listening to WOR than to tiie next most popular station. More than 60 success stories (the greatest collection of success stories ever gathered by one station) prove that WOR successfully SELLS everything from automobiles to bananas to carrots to cosmetics for cash. During the past few months WOR sold so much of one spon- sor's product at ?30, that he has jumped from 20th to 1st place in his very competi- tive industry. Our address is 1440 Broad- way, in New York. WOR Television .Continued fronv page 1_ ujug for this kind of product, but Nevertheless a good one. As for the ~eame"" itselt, the over- cast skies probably also marred this end for the cameras, but the broad- cast was better in technique and re- ception than the Columbia-Princeton game attempted last May. It was frequently obvious that the camera- men were inexperienced in this sort of coverage, just as it was apparent that the two cameras in action wei'e either spotted wrong, or else tliat more cameras were needed. At no time was the entire playing field visible. When long slvols were attempted, third base, shortstop and left field were completely out of the picture; the lensmen were usually too late in panning into a play, some- times even covering the wrong base or field, and finally, probably sus- pecting their shortcomings, they practically restricted the cameras to home plate, and first base, showing little more than the batter, catcher and umpire, and the plays at the initial sack, if any. Free Ads—Now Both cameras were evidently placed slightly to the left of home plate, which was the reason why part of the field was. not in focus. It also resulted in Gem Razors, which has a billboard in right-center at Ebbets field, getting a major plug through- out both games. The sign stood out on the cathode ray tube and,«while not in the script, indicates probably added revenues for the sports fields, should television become a fixture in the broadcasting of all types of events. That spot in right center field, for instance, should be pre- ferred position for advertisers. And they'll undoubtedly ba charged ac- cordingly. Calvert (whiskey) also benefitted from the telecast eye, thus making the first liquor commercial -on a major network. Sclio. Flamingo Nail Polish .set for 47- day announcements on KPO through Buchanan Agency, Los Angeles. CBS Ups Closing Hour To Sign Off Now at 2 A.M. Columbia has adopted a new clos- ing policy for WABC, N. Y. key, and the basic network £rom;j;:oast to Coast. From now on the network will sign oft at 2 a. m. It previously shut up shop at 1 o'clock. Arrangement may be modified for the far western stations with the end of daylight savings (Sept. 24). COLUMBUS^ AlliiOHHeediHCeHteaKHtio SOOOwATTSDAYi lOOOWflnSNIGHT^ John BloirSCo..Bcpfaafali* KAfMNAL MPUSmWIVtS : EDW/WO PHMY A Ca: ON THE NBC RED .NETWORK 111 i^*^*^ ^ >^^\n it hV»ry7%Ver/;=- Sep H BU BP ireai nounces , 227o. JpproHijrta«% A939. .^jNie BUT tH^'^S 'on -rrafedW^J;