Variety (Sep 1939)

Record Details:

Title:
Variety
Date:
Sep 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1939)
Leaf #:
00014
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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^^^edncsday, September 6, 1939 VARIETY IS o/o Im busrness. ^ The kind of aaverttsing tliot bill whtfH yc^0^al0l)e;coll hoye;iJi^ff ence advertmng NATIONAt SCIIfCN ritAIUftS on your screen In your theotre reaching everybody they're oimed at with doubfe»action sellinfl power .€YE and EAR, ★ AdverHsmg that costs LESS PER TICKET SOLD. Advertising that is forceful, drdmatic, enteftaiiiing/ Advertising that setts $ea;ts cheaply and effeetiveiy mmlNlAlSCnBBH rkAHEkS Bes^Sefer in th& Business I nHT\UURlC?Ct^^ 5ERV C-^ PR//f BRBy Of THF IPO ICE inoiiSTRy WE GO TO TOWN ON SPiClAL TRAILERS TOO! Announcement , Holiday Teaser . . . Tie-Up . Merchandise , House Policy Trailers mode with the same care nnci thought you find in all Na- tional Screen Products And Q u i cl<.' i -.''AX M