Variety (Sep 1939)

Wednesday, September 27, 1939 RADIO VARIETY 35 Inside Stuff-Radio Ruthiauff Si Ryan stnted Monday (25) that the disc version of "Big Town' CLifebuoy) will be carried over KPO, NBC's red outlet In San Francisco, on the basis of a month's lag atter the live program (CBS) as has been happening in the case of the other supplementary stations on the show's spot list. letter list consists of: KOB, Albuquerque; KGNC, Amarillo; WSB, Atlanta, WLBZ, Bangor; KGHL Billings; KFVR, Bismarck, KGIR-KFPA, Butte; WLW, Cincinnati; ■WTAM, Cleveland; WFFAA-WBAP, Dallas-Fort Worth; WHO, Des Moines; WGBF, Evansville; WDAY, Fargo; KMJ, Fresno; KFBB, Great Falls, Mont; WTIC, Hartford, Conn.; WNOX, Knoxville; WSM, Nashville; KDKA, Pittsburgh; WCSH, Portland, Me.; WHAM, Roche.<!ter; KFBK, Sacramento; WOAI, San Antonio; KPO, San Francisco; WGV, Schenectady; KWTO, Springfield, Mo., and KVOO, Tulsa. Leibman Brewing Co. of New York bought its way out of the contract jt made for the Boake Carter transcription series on WMCA, N. Y. Before the tieup had a chance to go into eflect the beer maker decided that what with the war the nature of Carter's comments might prove too embar- Bssingly controversial and that it didn't want to take a chance of antag- onizing either pro-Ally or pro-Nazi beer drinkers. The contract called for five quarter-hour periods a week. Adelaide Bucheiser, secretary to George Engels at NBC, was among the Americans caught in Europe when war broke out. She was able to get from Switzerland to Italy, where she returned on the Rex on payment of the usual bonus which 11 Duce's mariners have been assessing in the emergency. Last season, while preparing to cover ba.sketball. Bob Heiss, WTMJ, Milwaukee, chief announcer, invented a miniature game to practice fol- lowing the plays. The game, patterned somewhat after tiddly winks and et which two can play, was so well worked out that it is now being pre- pared for general marketing. Hollywood radioile.<; are becoming publicity-wi."ie in the ways of their fcreen acting brethren. Chet Lauck iLum of L & A) and Don Ameche have bought a heavyweight knuckle duster. Mimeographed program notes being sent out recently by CBS in New York bear a special red ink stamp to mark 'program premiere' from rou- tine. A small touch, but much appreciated by pre.s.s. . •»■ =====^^= NBC-RCA Television WEDNESDAY (27) 2:00-3:00—Lowell Thomas' Nine Old Men vs. The American Mu- seum Head Hunters, a soflball game at the Court of Peace, New York World'.? Fair. • • 8:30-9:30—Television Varieties with Red Barber, sports inter- view, etc. THURSDAY (28). 2:30-3:30—Long Island Univer- sity football and basketball teams in practice at Manhattan Beach. Interview with Coach Clair Bee. 8:30-9:30—'When the Nightin- gale Sang in Berkeley Square,' drama, with Patricia Calvert, John Moore and Matthew Smith; and 'Dr. Abernethy,' drama, v/ilh William Podmore, Robin Craven, Nellie Malcolm, Florence Edney and Naomi Campbell. FRIDAY (29) 2:30 p. m—Bloomingdale Fash- Ion Show. 2:45—Film, Annual Report of the Department of the Interior.' 3:0.'5—Film serial, 'The Lost Jungle,' Episode VI. 3:15-3:30—Coach James Crow- ley, of Fordham. University, in- terviewed by Bill Allen. 8:30-9:30—Va r i e ty program, With Ramon Armengod, Mexican singer; Television Explorers, etc. SATURDAY (30) 2:00-4:00—Fordham University v.s. Wayncsburg College, football game at Triborough Stadium, Randall's Island, New York—CBS puts on teaser campaign in connection with exploita- tion of its 'Uncle Jonathan' show by mailing out sprigs of alfalfa. On the receipt of the first sprig, enclo.sod in a blank sheet of paper and no identi- fying envelope, hayfever addicts wondered whether some pal with a dubi- ous sense of humor had sent it as a gag. In the release that follows, the program is described as a 'cauldron of comedy' and as coming through the facilities of 'Tree & Tree.' Hartford—Bob Provan, mikenian at WDRC announcing the return to the ether of Jack Zaiman, sports commentator for the station, on Tuesday night (19) said: 'Ladies and gentlemen, the program originally scheduled for this time unfortunately will now go on.' New Orleans—Henry Dupre of WWL took a microphone up to the tenth floor of the new Federal Building in New Orleans (which really isn't a floor yet, because there'.s nothing but the steel beams in place). Dupre, with Pinky Vidacovich. WWL musical director (and his saxaphone) rode the beam up to the spot which will be the tenth floor along with a work- man, who explained the life of riveters and steel workers. New York City—After delivering a long blurb concerning merits of products handled by the Penn-Jersey Auto Stores'on the 6 to 6:15 p:m. portion of WNEW's 'Make Believe Ballroom' Saturday (23) platter plugger Martin Block added: 'Some people may think that a corny commercial... personally I agree with them.' Rus3 Hodges' Grid Spot Charlotte, N. C, Sept 26. Rus3 Hodges, WBT sports an- nouncer, has been signed to do 12 football broadcasts for Wheaties, covering the Pittsburgh Pirates pro- fessional football team this fall. Hodges will blend the a.ssignment with his local duties,- catching a plane from Charlotte Saturday night to the point where the Pirates will play on Sunday. Accounts of games will be piped from scene of play to KDKA, Pitts- burgh. Transradio Supplants UP in 2 Albany Outlets Albany, N. Y., Sept. 26. Transradio will supplant United Press as news service organization, for WOKO and WABY around Oc- tober 15.1 Harold E. Smith, general manager of the Albany stations, and Herbert Moore, president of Trans- radio, closed the deal some time ago. Both stations also broadcast local news periods direct from 'editorial rooms of the Knickerbocker News, which holds financial interest Jn WOKO-WABY. AL NELSON TO FRISCO JODER MOVES A. E. Nelson, who was brought on from KDKA, Pittsburgh, about a year ago to become sales manager of the blue network, has been assigned to. manage NBC's San Fxancisco sta- tion interests, namely KPO and KGO. Lloyd E. Yoder, his predecessor Jn Frisco, replaces H. H. Owen as man- ager of KOA, Denver. Nelson for- merly ran the latter 80,000-watter for NBC. No other Immediate shifts Jn man- •ged and owned station personnel Is contemplated by the network. WSMB Signs Liniments New Orleans, Sept. 26. WSMB this week signed 39-week contracts for two new news periods daily. Using Trans-Radio dispatches, one will be aired at 12:30 lor Vicks Vapor-Rub, and the second at 8:30 for Minit-Rub. Vlcks Vapor-Rub also signed this week for 10 minute stanza daily with the WWL Staff Orchestra luider direction of Pinky Vidacovich. Peter-Paul Candy Co. airs Monday (25) also using his orchestra and the Dawn Buster cast. Latter Is for 15 minutes three times weekly. Sign Z Sporlswriters Lincoln, Sept. 26. John Bentley, sports editor of the Journal, and Gregg McBride, col- umnist for the World-Herald, are set for footballcasting on KOIL and KOWp, both Omaha stations. STANDSa^^ COLUMBUS AIIyottHeedikCeHfralOhio SOOOwflnSDW 1000WATTS NIGHT John Bloirt>Co.,Rei>fti«iiloti* WKY-ADVERTISED FOR 10 YEARS ♦ After the first taste of WKYs ability to produce sales, Wm. Morgan Cain,, presi- dent, Cain's Coffee Company, wrote: "We are enlarging our contract over WKV for next year because we feel radio is an invaluable method of telling people about cur product.'' That was in 1930. Today after ten years of skillfully blending a high quality, roaster fresh coffee with WKYs innate end showmanly faculty for producing the 1yp« of entertainment listeners drink up "with relish, Cain's Belter Coffee is the biggest selling packaged coffee in the Oklahoma City market. For six consecutive yc.Jis sale."; of Cain's Coffte have shown an inrrefi<:e over the preceding year. The year just com- local advertiser* in this ten year case his- pleted was 10.99% up from the previous tory. Wrap up a good product in sparkling twelve-month period despite somewhat entertainment and deliver it to WKY's unfavorable competitive conditions. audience. The WKY audience will repay There's a moral for national as well as you generou.>:ly for its radio entertainment. WKY WaC AFFILIATE M 900 KILOCYCLES Owned and Oiif-ATFr) Bv The Oklahoma Publishino Company: -K The DailV Oklahoman Chlamoma Cnv Timf-s M TupFakmfr-Stockman -K MiMi.KroeExpKfcss-JiKVOR, Colorado Springs KLZ PFNvfF (Undrr Allilialed Manairnttnl) + RF.i'RF.sf ntedNationaluy By The Katz Acency, Inc.