Variety (Oct 1939)

Wednesdajt Oclokeir 18, 1939 RADIO VARIETY 27 RADIO LAW FEES GO UP MB. TeBs Food-Drug Officers They Don t Know Radio Facts National Association of Broad- casters, through its bureau of adver- iisine. last week answered the at- tack which had been made upon radio advertising at a recent Hart- ford meeting ot the Association ot Food and Drug Officials. The N.A.B. answer termed as "unfair and not based on facts.' various state- ments made by speakers at this gathering, and cited the co-opera- tion on the subject that has ex- isted for years between radio and the Federal Trade Commission, One speaker at the Hartford meet- ing stated that radio advertising of food and drug products ought to be subjected to the same scrutiny by government officials as that of news- papers, while another commented that statements over the air have thus far escaped 'regulation.' The N.A.B. statement recalled that the networks furnish the FTC with the scripts of all commercial programs, while ex- ercising their own voluntary coh- Choice Spot Washington, Oct. 17. Salesmen for WRC overheard giving spot client big build-up as follows: 'We can put you between The Men I Married' and 'John's Other Wife." trol of advertisers' claims in ad- vance of programs, and that all sta- tions supply the FTC with a full week's scripts at weekly intervals. Also that the N.A.B's own weekly bulletins to stations carry a full re- port of FTC actions, including com- plaints, cease and desist orders and stipulations. Likewise pointed out by the N.A.B. that the FTC'review of radio advertising copy has been in effect since July, 1934, and that rec- ognition of radio's co-operation was included in the commission's report for the fiscal year ending June 30, 1938. The report stated that it 'has observed an interested desire on the part ot such broadcasters.. .to aid in the elimination of false, misleading and deceptive advertising.' During this year, added the report, U re- ceived 490,670 copies of commercial radio broadcast continuities. Fulton Lewit' Acct. Fulton Lewis, Jr., Mutual's Wash- ington commentator, has his first network commercial It's Detrola radio. He starts on a 14-station MBS hookup Oct. 30, with the set manu- facturer underwriting him three days a week. WILL DO THEM THE MOST GOOD. WSAl now has the MOST LOCAL BUSINESS OF ALL NETWORK STATIONS HERE. Just as important, WSAl NOW HAS THE BEST SPONSORS. Many of the 39 firms listed [arTusing two or more differ-, ent^ programs for different products. Look them over. And remember this: THEY CHOOSE WSAl BECAUSE IT IS THE BUY IN CINCIN- SATI! ^Tbese Firms Place Their Business Thohiigii^^tllieV^^N^^^^ Clioose WSAl , 'Al.8eKS -SUJPEIt M(A«ItE»S. INC - - / BA&<I) l&Om.lN'G .iC09lFAN¥' BAKR4(»N' COtllEB, - - CAPITOL-BAUG mtT CLEANING COMPANY - iClNCINNAILGAS A, ELECTRIC COMPANV 'cilOSLEy'|>]^'?llIB«JTOBS . c 0OW--DE1}C„«O(iMLPAN¥,< . .BB. KINWALIif -< Oft. SiCWt POLLACK'-'0 < , \" Fimt-tHVUi XINiaN,-»»WST COMPANY «OkCl> MOXOK COMPANY I)EAL£BS B. GQOItBfCn COMPANY ' GOOOYfelAR SHOE^KEPAia SHOP GBEAtea CIN'VI DETAIL MEAT DEALEBS ASSN> QRIPPa CdWE*. PRETZEL JJOMPA NY ' GV^NTtftEK JEWet^BS; ^ / liUBXLOTHlKG COMPANY = Av mKAMPr-jCOMPANY ' ; LANGE THCr MEMIELER, 'a<'LUEDCKE'1>AIBY COMPANY MODfil. SHOE ^?OMPANY MOetoER CbAL COMPANY ^MOHAWK BABIO ^ ELECTRIC SHOP NAS» MOtORS OF CINCINNATI SSOHIOSEKERGENCY COMMIT-rEE . ft «. POOOE COMPANY - L.:i«.PBlNCR.COMPANY ~ <<tVERN'OrtljCAt COMPANY REiy TOP BREWINC COMPAWY ' ItOLLUAN^ *>-SONS COMPAliY ; ^ BOBEt'-BAKING COMPANY SCHOENtlNO BBBWiNG COMPANY SEFFEBINQ RO'LLEBOROME SWIFT COMPANY . -. ' SPOT,qiNCINNATI,1tNC. , ' u WB&TEBW 0NI0W TEtEGl(APH|:OMPAN,Y ; WBiTE'VILliAGBOCEpM'; , ' WVEBDeMrA'N 'l»RY:ctCAt^^Ne^ COUPAtfY. IS E The Regulations Circus Gets More Complicated and Both Stations and At« tomeys Face Readjust* ments DETAIL LOAD Washington, Oct. 17. General jacking up <A legal costs will cause pocket-book convulsions on the part of broadcasters and in- dividuals anxious to enter the-busi- ness. It's because of the growing amount of work required by the complexity of new FCC regulations and tougher attitude which in- creases the likelihood of court rows. With much more detail to be han- dled in prosecuting a case, members of the radio bar are up .against the necessity of lengthening their hours, farming out business, or taking a cut in income. Some offices have taken on additional help, but others teel it is desirable to reject new ac- counts and boost charges for work that is accepted. Of course, some attorneys still are anxious to grab more clients. The unavoidable necessity of put- ting in more time on cases—thus making it difficult to represent as many clients as before—is traced di- rectly to the revised rules of pro- cedure promulgated during the past year. These require more thorough preparation of cases, with longer pe- riods at the case histories and deep- er research, plus additional docu- ments. Hope of winning is more im- mediately contingent upon diligence and conscientiousness than before, and the lavtryer who gets beaten too steadily finds prospective business going past his door and present cli- ents growing uneasy. Many Worries First worry for the barristers wai abolition of the old examining sys- tem. When examiners' reports were given up, the FCC required the practitioners participating in a hear- ing to file their own digests of evi- dence and . a proposed finding of fact. This entailed additional work that previously was a chore of Com- mish hired hands. It still is necessary to go into the legal precedents, the record, and the statute to obtain an oral argument. Exceptions to the Commission's pro- posed findings have to be more ex- plicit and detailed, however, now that the regulators have become Legrecish toward nearly all petition- ers. Another bundle was thrown on the load last week by Chairman James L. Fly. So the Commish can have a guide for oral arguments, Fly wants all attorneys to svbmit three days in advance a memorandum out- lining the way they will cover the paints made in their exceptions. On top of all this, court litigation requires a pile more work. Fre- quency, of appeals has increased ma- terially In th« past year—In every- thing except routine cases somebody is liable to ask a review because ot the heightening controversies over many aspects of the law and tha bitterness of competition—so that th« limit on the client's bankroll is about the only check on the effort required by barristers. As the number of disappointed facilities-seekers grows, the proportion of appeals rises. OLD GOLD DECIDES ON BENCHLEY THIS WEEK Old Gold has until the end of this week to pick up Its option on Bob Benchley, whose contract with tha account expires with the Nov, 14 broadcast. Lennen St Mitchell, agency for the clgaret, has been dickering for Rudy Vallee's service! but this is out, principally due to tho $12,000 nut that his type of dhow would cntaiL ^^K^^l ^^^^P^^^V ItV^IVJ-llkWXa ■■■^ m-^ ■■vair«~ ■«b«wbw ^0 New York • Chicaso • Los Angeles • San Francisco Represpnted by INTERNATIONAL RADIO SALES York • Chicaso • Los Angeles • San Francisco ★ * *