Variety (Nov 1939)

Page scan 000130 from Variety

Record Details:

Title:
Variety
Date:
Nov 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1939)
Leaf #:
000130
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 15, 1939 VARIETY Giacious, Mabel—it looks just like Tioy, N. Y.! • Maybe we don't belong bere — but we couldn't help noticing familiar landmarks in adjacent pages. • Speaking of AUDIENCES — we tliouglit you migbt like to know thai 3,230,000 women now step up and pay admission to catch our act. The Journal's current newsstand following is over a million! • Speaking of SHOWS — the Ladies' Home Journal program for women plays 7 days a week — across the board. An all-star cast—every subject of interest to women. Available every day for a solid month. When they want it. • Speaking of RESPONSE — women wrote in and sent money (3c to 50c)' for more than 750,000 pieces of Journal material last year. 45,767 child- care booklets I 65,000 hat patterns in 6 weeks! • Getting COMMERCIAL—your advertising message . . . delivered to an audience like this ... in a show like this . . . looks like a buy. J LADIES' HOME OURNAL • THE MAGAZINE WOMEN lELIEVE IN-THAT'S WHT THINGS HAPPEN WHEN THE JOURNAL COMES OUT