Variety (Dec 1939)

i2 VARIETY RADIO Wednesday, December 6, I939 Columbia's Lecture Bureau Herbert Rosenthal Made Exec V. P. Upped Becker Also KCMO Dramatic Dept. I To Feed Transcontinent; Also Setting Musical Dir. ' Columbia Artists, Inc., is establish- iiu I Ipctuie bureau, a new depar- ture. Details were worked out be- tweei\ Herb Rosenthal and Larry Lowman. Lecture bureau will work in har- mony with the community booking system ot CBS' other subsidiary, Co-1 Wood, Buddy Clark, Genevieve Rowe the title of cxcculive v.p. of Colum- bia Artists, Inc. Also dubbed a v.p. in this CBS subsid last week was its business manager, I. S. Becker. Continuing under the bureau's manajjemcnt are Audrey Marsh, Mi- chael Loring, Doris Rhodes, Barry Unnbia Concerts, CBS lecture roster will include H. V. Kaltenborn, Ted Husing, Orson Welle.s, Bob Trout, Elmer Davis, Howard Davis (no relation). Prof. Quiz. Deems Taylor, Bill Shirer, Ed Murrow and Tom Grandin (when latter three return from abroad), Rolfe Kaltenborn and Ruth Brine (Itii wife ', as a team, and others. Isabel R. Schott, who had her own Outstanding Artists, Inc., heads the new CBS lecture department. Herbert Rosenthal has been given Deep River Boys, Nan Wynii, the Four Club Men and the Marlins. Miss Wynn and Loring have sustain- ing assignmenis. Richfield Seeks Hale Kansas City, Dec. 5. I Station KCMO has appointed Belty j Ann Painter as chief of the station's new dramatic department. She's ex- pected to produce dramas originating | locally for the forthcoming Trans- i continental net as well as other sla- , tion assignments. With Grayson En- j loe, of the announcing staff, who has had other dramatic experience, and ■ Kenneth Hedy, new production head, , station has nucleus for more exten- sive dramatic work. i j Miss Painter has lately handled ' i assignments on WHB and KMBC i ' here. New musical director is to be ' ; appointed promptly. Midnight Audition at Airport! Kansas City, Dec 3 Dick Marvin, of William Esty agency, took time between planes while Hying west, to audition Bonnie King and the Rhythm Riders of KMBC. With only 25 minutes between planes, Felix Adams and Ken Krahl of the station set up temporary studio in the airport station and staged 15-minute show there. • Gal singer had to be recalled from a theatre date in nearby town where she had been booked by KMBC Artists Bureau and rushed here for midnight tryout. Marvin has spot for torch sitigcr. IRNA PHILLIPS RESTS First Vavatlon In Five Years—Has Four Serials Iri\a Phillips is taking her first j vacation in five years. She leaves ' (or the Coast tomorrow (Wed- I ncsday) with the plan of sailing for T«- vQ ij ^1 • .• .■ -.1 I ! Hawaii, and laying off all serial Richfield Oil is negotiating with \ i ... ' , ... 1, °»u Mutual through Sherman K. Ellis & | KNX, Los Angeles, will stay on the truing loi ine monui. Ci. for a network to carry the 'Con- ■ air all night Dec. 16 to help Salva- Miss Phillips has four daily serials fidentially Yours' stanza with Ar- | lion Army and L. A. Times collect thur Hale once a week. Program has been originating from WOR, Newark, for some time. coin for food and clothing piirchases to distribute at Christmas tin\e to poor families. running on the networks, namely, 'The Guiding Light,' 'Road o( Life,' 'Woman in White' and 'The Right to Happiness.' V^' All we want Is a "monicker" **«/ All we want is a "monickei^* For our PRIMARY AREA THIS CONTEST FOR ADVERTISING MEN ONLY $500!!2 CASH For the Best Name for the Territory Covered by the Pri- mary Area off WMT, KRNT, KSO and WNAX. We COULD ask you to tear oflF th« top of your radio. We could ask you to send us your back copies of "Tht Rover Boys at Saskatchewan." Wt could ask you to eat Crunchie- Wunchies three times a day. But, by golly, we won't! No, sir, all we want you to do is to take a load off our minds.- Frankly, we've beat our brains against the wall, attended every seance in town—and still can't think of a suitable name for the primary area covered by The Cowles Stations. So, if you're an advertising man or woman, get busy, cook us up a punchy monicker like "America'* Bread Basket," or... aw, heck, you name it! Incidentally, we're paying $500.00 for the best name. MINN. I HERI ARI THI RULES 1. Contc.tt open only to members of adrertisInK aiencic^i and aalca and adverlisinf departmentt of radio advertisers. I. Entries must 1>« iiibmitted on your firm leller- hcad. Submit aa many ^ames as you dcsira. I. Ifail to Contest Editor, Tht Cowles Slalions, Register and Tribune BUg., Des Moines, Iowa. Entries must be postmarked not later tliaD midiiiiht, December 31, 1939. A. J.iOO.OO ca.th will be paid for fie name that, in tba opinion of tbc judftes, most accurately and completely describes tbc combined market or primary area of atations WMT, KRNT, KSO and WNAX. Entries will be judged for orrginality, accuracy of description, and ap- propriateness for use in advertising. T)o not send elaborate entries. In cases of tics, duplicat* princes will bt awarded. I. Decision of the ivdges will be final, and all ciilries become property of Tht Cowles Slations for advertising or for any purpose tbey choose. .CrCi. /.ix::^. I ASiliiUi will THI BE6HTEK AND THIIUNt. Das Mrtmi, l»w | Represented NtKionally by Thb Katz Agbnct -i • FACTS ON THIS RICH ■MARKET TO HELP YOU WIN Situated in a rich farming district, the area served by The Cowles Stations con- tains mor* than 1,500,000 families who spend more than $1,500,000,000 annually with retailers in this territory. The farms located in this area represent 10.7 per cent of the nation's total, yet have an actual value of nearly 7 billion dollars, 20.5 per cent of the nation's total farm value, with a proportionately high income. One-third of the nation's hogs are raised in this area .., and 17.6% of the chickens. There are more than 1,364,000 radio families in the 385 primary counties that can be reached on the low combination rate. The Cowles Stations, Des Moines, will gladly send you any further informa- tion you desire. Contest Closes Dec. 31, 1939 ... Mall Entry Now! AFRA CLOSING SUNDRY PACTS Deti-oit, Dec. 5. After several days of negotiations, American Federation ot Radio Art- ists expects to sign its first agree- ment with WXYZ here ttiis week. Major Holmes, who's representing AFRA's national headquarters^ held an all-day session with George Trendle and Allan Campbell, presi- dent and general manager last Thur.sday and spent the week-end in Chicago, returning to Detroit yes- terday (4) to resume parleys. Holmes, meanwhile, has called on WWJ and W.IR with which he hopes to conclude pad.-; before Christmas. All negotiations are aimed at raising eniployes wage.'; and setting up stand- ard and mininuiin pay for all-length programs. One of chiot remaining points to be settled in WXYZ-AFRA negotia- tions is treatment of WXYZ's Michi- gan web according lo its standing as a network. Mosl ot 18 points listed by Trendle as 'vague or in dispute' were settled Monday and no serious obstacle seen for reaching accord by end of this week, according lo Major James P. Holmes. AFRA's na- tional field representative. Will lake coupla weeks for submi.?- sion of pact to AFRA national board, final Okay by WXYZ officials and then final approval by Detroit local, making. anticipated agreement not operative before Christmas. Pact would be AFRA's first with a De- troit station. American Federation of Radio Art- ists signed a contract Monday (41 with NBC for staff announcers, etc., at WGY, Schenectady. Pact cover- ing KYW, Philadelphia, was signed yesterday (Tuesday). Both agree- ments set basic pay scales of $1G5 to $192.50 a month and call for a 40- hour, five-day week. Matter of extra pay for commercial program is left open for future negotiation. Contracts are expected to be a' model for subsequent deals for NBC's other m. and o. stations. Tobacco In N. C. Does Cause Some Excitement Charlotte. N. C, Dec. 5. Accepted here as an important fu- ture factor in many sections of the south, heretofore producing only ap- ples, goats, hunting bears and hill- billy musicians, is the brand-new crop ot tobacco grown for the first time in the mountain area of west- ern North Carolina. The crop is said to be a big success and harbinger of folding money in a country where Confederate coins still circulate. Outsider may not understand why. but this is big excitement. WBT sent its farm editor, Grady Cole, and he came back so excited station was going to report to the Government, but decided to inform Leon Iievine, of CBS New York headquarters, in- stead to arrange a special remota broadcast pronto. COLUMBUS.OHIO ClUuoiiMufXn. .MOudOfUc- BLAIR &CO.,Repr<>«iilai;v« 5000 WATTS DAY lOOO WATTS NIGHT