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Wc<lncs«lay, December 6, 1939 VARIETY IS "Information Please" has first radio anniversary r MfET THE "INFORMATION PLEASERS" N the swanky Grand Ballroom of the Waldorf-Astoria, the NBC Blue Network, on November 14th, went to a First Anniversary Party for "Information Please." Here are shown some of the pictures taken during the festivities. Note one thing in particular: Every- body's happy. The principals of the "Information Please" program .. .the Canada Dry executives and the agency men from the Mathes Company... are all happy because ihey turned down the advice of opinionated radio "experts" who told them "Information Please" Avould never pay on the Blue Network — and now have increased Canada Dry sales mightily, with a far smaller ex- penditure than would be required for any other network. The NBC'ers pictured are happy because "Information Please" is another in the long list of Blue successes—one more outstanding proof that you can reach the important two-thirds of the country —the "Money Markets"—on the Blue at lowest cost nationally! The facts Ave can show you will make you a happy Blue booster! They're ypurs for a phone call! Mounted on a chair, President Roy W. Moore cif (';iiiH<]a Dry rears back to lei I lie Kirjt Hirlhday candle on huge cake "have it." I'. S. He blew it out! Congratulations, Mr. M! "The Blue Network!" mused John Klcrnn over a glass of Canada Dry. "It's where l"ve been bearing Bill Stern all fall. It must be tbe football network.'. The happy smiles belong to J. ^r. Mathe.s. head of the Canada Dry Ad Agency; Milton Cro.ts, NUC Announcer; Major Lenox Lohr, NBC Presi- dent, and Roy W. Moore, Canada Dry President. The laughter, which came just before the birthday cake was cut, !s the result of a sly remark made by Mr. Cross aliout sweets. Later, Mr. Moore said to Major Ixihr: "Speaking of swecls,Xeiiox, the Blue is the sweetest buy we ever mtidel*^ "It's where I 'Meet Mr. Weeks* on his program each week,'' said F. P. A., taking his eyes off the micro - phonc in an effort to spear a "pin point" ginger ale bubble. "It's TOSCailinPS Oatlef," stated Oscnr Levant, rub- bing a tell-tale circle from the piano top. "He's a good musician, too!" Said John Kleran to Major Lohr: "Roy Moore just told me that our pro- gram on the Blue has uppe<l Canada Dry sales far beyond his expecta- tions." "Yes," agreed the Major. "Ala nal ional advertising cost far lower than any other network's, Canada Dry reaches the markets with the spend- ing money on the Blue." In case you're curious, we understand the gentle- man on thft right—Jim I'arlcy, ^^or^;s for the U. S. Post Oflice Dept. Cau(hi here In a chln-fest are Adlrector W. S. Brown of Canada Dry; Fred M. Thrower, NBC Sales Rep. and Radio Director W. S. King of .Mathes. While Mr. King's gaze followed the rustle of an evening gown, Mciisrs. Brown and 'J'hrowor dis< N.sscd recent Blue Network technical changes that havegrcal ly increased the net work's coverage. Said Mr. Thrower:" Ves, Bill —and llie coverage lias been increased without iucreasing advertising rules.'* "It's our netWOrit, too, gentlemen," said Clifton Fadi- man. "Nice going. We save our client ten bucks by your brilliance." NBC BLUE NETWORK NATIONAL BROADCASTING COMPANY • A RADIO CORPORATION OF AMERICA SERVICE