Variety (Dec 1939)

\pe«lnes(la7, Dcc<'niber 6, 1939 RADIO VARIETY SS NBC WOOING CLUBWOMEN m[S STEPS TO UPPEIISE CfilTICS Network Exchanging Points of View with Committee of Eight Clubwomen — Also Extending Scope of Its Women's Activities Dept. INVITING OPINIONS the expense and work. In the Gen- | tinues her olher program, 'The Brief era! Federation' of Women's Oub Case,' Fridays at 6;05 p.m. program, 'Echoes of History,' which | June Hynd's Finding:: goes on the blue network Wednes- I June Hynd, the colleague of Mar- days (.starling today) at 2:15 p.m., : garet Cuthbert, director of the Wom- the continuity is the responsibility of I en s Activities Department at NBC, Mrs. Milligan. NBC provides and ' will confine her 'Let's Talk It Over' pays any actors, announcers, produc- i to Thursdays. It was formerly three- lion, etc. 'Echoes of History' will | a-week. Her 'Guest Book' show also include the ten commandments for i goes on. Miss Hynd has made some democracy of leading feminine per- I significant discoveries apropos wom- sonalities. Idea is an offshoot of the ! en's programs. Beauty and fashion much-publicized credo enunciated by has little appeal to the ladies, or, Mrs. Herbert H. Lehman, wife of the | at any rate, fails to evoke any ap- governor of New York. j preciable reaction. In the order of Another NBC starter is Alma i their interest to women, the most ef- Kitchell's 'Streamline Journal,' which j fective radio program themes appear will be backed up by Irving Mellcr's ' to be: music and include .'sundry 'maga- ! zine' feature."!, including a Mi.^.s j Gadabout, a Bright Idea Box and i 'The Cover Lady' Ca twist on woman \ of the week). Miss Kitchell con- i principally concerned with kid pro-■' grams. This is the rallying cry of | most of their critici.<;m of commer- cial radio. They object to the cliff- hanger stuff, to the 'abrupt scenes for melodramatic effect' that have no cohesion with the broad sweep of the series. In fact, the clubwomen say the kid programs have no sweep al , all and that's one thing that's wrong. ■ WHN SELLS TWO SHOWS Cliildrpji. H((.>;bn?ici."!. Home life. Hoio (o be fmppy. Fundamentally the clubwomen are 'Bouquet of The Week' Seattle, Dec. 5. Dorothy Mason, local free iance. has debutted 'The World of Women' under sponsorship of RyTak over KOL, in daily 15-minute sections. No menus, no recipes, just keeping out of the kitchen with tomorrow's fashions, today's problems, women in the limelight, visiting femines, drama and the art of living. WHN, N.Y., has sold two full hours commercially. Polident, false tooth ; cleaner, has taken over A. L. Alex- 1 ander's Arbitration program Fri- days at 9 p. m. Brown & Thomas I is the agency. "The Bowery Mission' has been , sold to Restland Mernorial Park I through the Hudson agency. It's on ' Sundays at 3. Bob Reed now directing Basil Haihbone's Sherlock Holmes series ' instead of Ted Hediger. Steps to meet and mollify club ^ women criticism of radio programs i ere being taken by the National Broadcasting Co. Several .sympto- matic pccurances of the past fort- right all unite to underline the di- rection of NBC planning. One gesture is the creation of a committee of eight clubwomen under the chairmanship of Mrs. Harold 'V. Milligan, This creates a clearing house for the exchange of points of view between the women and the network. Another recent act was the bringing together al a luncheon of such clubwomen leaders as Mes- dames Dorothy McFaddcn, Rita Hockheimer, Nathaniel Singer, Doro- thy Gordon and Alice V. Keliher for the purpose of meeting Mrs. Knox Reeves, of the Minneapolis adver- tising agency of that name, which has supervision over General Mills' 'Jack Armstrong' program. Last week's session in Washing- ton, D. C, when clubwomen fiung questions at Neville Miller and Ed Kirby, of the National Association of Broadcasters, concerning the code, is apropos of the whole development. Meantime, the Women'.<! Activities Department of NBC, which produces some 400 programs a year, is ex- tending its scope still further, add- ing new programs, revising old ones. In particular, it is to tie-in with the National Council of Women and the General Federation of Women's Clubs. Peery Wood's Job Peggy Wood, the legit actress, Bleps into the picture as paid (by NBC) moderator of 'the Quilting Bee,' which starts Dec. 20 in a tie- up with the National Council of Women, which has designated Luella Laudin as its liaison with NBC. 'Quilting Bee' will consist of four or five women talking problems over. Representatives of organizations with '.something to say' will be invited to sit in as they apply. Test of their availability will be national charac- ter of the organization and national importance. And the soccer-style approach to the ideas is expected to inject a little liveliness into the pro- grams. Organizational .stuff is prone to be as dull as the 'other tide' on a phonograph record. Relationship ot NBC to the co- iponsoring organizations with which It cooperates varies as to sharing of 4 NCrWOim HITSl PAUL SULLIVAN 1 REVIEWS THE NEWS CBS Network-3» Station. Every night biit S.t. U-U:15 E S.T. (or RALEIGH CIGARCTTES UNCLEWALTER'S DOG HOUSE NBC Rod Hotwork-65 .tatlon. Tu.tday night.-10:30-ll E.S.T. for SI R WALTER WALEICH TOBACCO AVALOM TIME NBC Red N.tworti-71 Wednetday iilEht.-8:30-9 E.S.T. for AVALON CICARETTES PLANTATION PARTY NBC Blue Networh-76 tt.tIon. Friday nlshtt-9-0 JO E.S.T. ror BUGLER CIGARETTE TOjACCOj trtuHUJ h S BMOWNAWIUJAMSONTOBACMCOnP. | Ltulsvlll; Ktnluck) " ALL REOOiir ■k MOST BUSINESS M HISTOSY, wA ^ MdST POWER—witb thm«w4iii(»^ . better located, to ghre mm ★ MOST COVERAgE WSAI HAS EVEIIIAI NEW WSAI ^GUuilH^^xMi OiAm BiciiMi might a^^SIy