Variety (Dec 1939)

Record Details:

Title:
Variety
Date:
Dec 1939
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1939)
Leaf #:
000111
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY Weiliicsdajr, December 13. I939 NATIONAL SCREEN TRAILERS do bigger and better stunts every day in the box-oifices of more than 12,000 theatres throughout the country. They talk turkey to a customer-audience at every performance. For NATIONAL SCREEN TRAILERS hit the bull's-eye ... ring the bell... smack the good points of your picture across with a combination of action-on-your-screen and high-powered sales copy that carries stream- lined conviction in the shortest possible time. And the price is so low that any exhibitor can afford them... large house I or small... because every NATIONAL SCREEN TRAILER pays for itself I many times over in extra admissions.... The shortest, most consistent, most forceful advertising yCu can buy.