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4th ANNIVERSARY NUMBER I*nlilislu'il Wffkly nt 154'West Slri'ct, Nuw York, N. Y.. by Variety, Inc. Animal sulxgriplion, $10. Sin;:'': i 2^ , i-nK. I'.mi'rrd ;i> svcoiul-class ni;iltfr DcccinlKT 32. 1905, at the Post OHii-e at .\\-w ^'ork. .\. Y.. utidcr ilic :u-l '.f .M;:i:li 1.^70. <*.<)rviii<;ii'i\ 11140, iiv vAiiii'Vi'Y, i.nc. .vi.i. uichts kioskilvi:!). VOL. 137. NO. 4 NEW YORK, WEDNESDAY, JANUARY 3, 1940 GREATEST AUDIENCE RADIO DRAMA HAS EVER KNOWN LUX RADIO THEATRE starts its 6th record-breaking year ... and again sayS/^^Thanfc you, Hollywood/' LEADING CRITICS SAY . .. "The pace Radio flieorre has set has been a hard one fo lceep. But eath yBar, we mkIm* J^d/fqfi J^^ asaured you that yovr pa€0 hm^^not-sltkle^^ ALTON! COOK, Radio tditor/MevirY^rlc W^Hd-^Ta^ei^ i^^^^-^^r^. J^:: "Lux Radio theatre is consistently <inp$ 5c rocffo drama field and is worth rite prifo'of^nyi^:; liftlwSt-. body'i radio sef/'J ;^hi01iMAK:$IEGEt '■•■'Jp' '■'^l^i)!;^-''?^^'^'-^-''- ■ ' Rbdlo'Edltor, Cleveland Press'"' "Since its inception the Lux Radio Theatre has provided listeners with the best in radio drama." ■it'f^-S - \ DOROTHY DORAN, Radio Editor, Altron Beacon Journal "The Lux Radio Theatre brings the cream of /Jtv.< . moviedorh's crop into millions of homes." '\'4^ti 7 ELIZABETH I.. SULLIVAN, Radio Editor, Bofton Globe > : "ftocffo Theafre's splendid plays and casts have been courageous pioneers in radio drama of high ^r-f:yt standard," i V- ROBERT S. STEPHAN/Radio Editor, Cleveland Plain Dealer ^^f;^:; 5"^ "Judged on the basis of entertainment value. Lux RadioTheatre is radio's outstanding dramatic show." DON FOSTER, Radio Editor, Chicago Times LUX RADIO THEATRE HOLLYWOOD BOULEVARD, HOLLYWOOD, CAL. DIRECTED BY CECIL B. deMILLE LOUIS SILVERS, Musical Director MONDAYS, 9 P.M. NEW YORK TIME, WABC AND COAST-TO-COAST COLUMBIA NETWORK TAKE ANOTHER BOW, HOLLYWOOD! Througliout 1939, as in all the past five years, you liove made it possible for tlie Lux Radio Tlieatre to score hit after hit. Awards for the best dramatic program, the best Hollywood program, add "official" recognition to the acclaim of radio listeners the country over. Yes, the Lux Radio Theatre has the greatest weel<ly audience radio drama has ever known, and to its lis- teners, its participants and to the critics, it says, "Tlianit you." And a special "Thanl< you" to those who have actually appeared before the microphone of the Lux Radio Theatre— our heartfelt gratitude to them and to the many others who have helped, behind the scenes, to moke the Lux Radio Theatre the outstanding dramatic success in rodio's history.