Variety (Jan 1940)

112 EIGHTH 1= It^s KMOX again! DIALERS: More people listen more liouis to KMOX than to any other St. Louis slalioii! An<l each year KMOX leads by a witlei margin! .Prove*! by etery major atulienee study for more than eight yrar^. DOLLARS: KMOX earried more lotal and national spot business in 1939 than tlic other /mo St. Louis network-stations combined! DISTANCE: The 50,000 watt voice of KMOX is ten limes as powerful as any other St. Lt-uis station! Within its primary listening area «/oric KMOX serves niorc than 1,800,000 radio listeners who spend close lo six hundred million a year! It's the largest market reached—and sold—by any St. Louis station! The record speaks for itself. Today - as for the eight challenging years before-KMOX is champion. KMOX can help you be a champion in St. Louij, too. Would you like us to send the details? KMOX 50,000 WATTS • A CBS STATION • ST. LOUIS Owned and operated by The Coluniliiii Broiid<-»!>liiig System. Represented by Radio Snles: New York, CIiiriiKO, Detroit, St. Louie, Charlotte, N.C., Los Angtlep, San Francieco Cleveland .Conilniicil from iKicr S4_ HAROLD STOKES AND THE W.G. N. DANCE ORCHESTRA Sends Season's Creelitigs to All Our Friends When Santa Conies Down the Chimney—Yiell — MU$ICO — JOSEF CHERNIAVSKY Musical Director WLW-WSAI Togcllier, the stations employ 16 union niusicians. Since this fall, nioioliandisinn has become an acc factor in the commer- cial conduct of the two stations. All accovmts now net the followinn: calls on brokers and distributors; program prevues for retailers; trade contacts; cross-sectional trade surveys; place- ment of displays furnished by ad- vertiser; pre-announcemcnts; pub- licity to 52 papers; news pictures in 150 locations lo hit consumers; lobby displays; and space in the nierchan- disinR display guide. The latter is a swanky, leather folder personally given to 90 wholesalers and jobbers for ready-reference on products us- ing the ether. New sheets are regu- larly inserted — green for grocery products and rejl for drugs. Bill- boards and similar out-and-out free advertising is frowned on, but addi- tional frills arc tacked onto each merchandising canipr.ir^n to give it individuality. H. K. Carpenter One Of Radio's 15-Year Men i General manager of WHK-WCLE is H. K. Carpenter, here five and a half years (making a iotnl of 15 years in radio), and once with WTAM and WPTF. K. K. Hatk-n- thorn, previously with the Plain Dealer, is commercial manager. Bob Greenberg, also previoiisly with the Plain Dealer, handles merchandising. Russell (But)) Richmond has had charge of programs for eight years after experience at WTAM and WJAY. Lez Biebel handles contin- uity. Bob Elliott assists in merchan- dising;^ while Milt Hill issues pub- licity.' Baton waver of the house- band is Willard Pott. General musi- cal direction is in charge of hows Rich, also musical director of the Hanna Theatre. Rich additionally is taking over the newly-formed artists bureau which will book p.a. lours and units. Both stations put quite a bit of emphasis on music, and carry a large slafi of singers. Sports are al.so well taken care of. being spieled by Jack Graney and Pinky Hunter. News is unspooled. by Lee Otis, Alan Jen- kins, and Nick Burnett. Civic events and boosts for Cleveland industry are adequately handled. . WHK's Sunday schedule includc.« a Negro choir Cparticipating). a Cham- ber of Commerce tie-up for salutes to local industries, a series dealing with vocational-social guidance mm by Martin Kobe a la Dale Carnegie) and a tie-in with the camera club. On weekdays, Don Dewhirst emcees the musical clock at 7:30 a.m Eleanor Hanson has home economics at 9:45 a.m.; Wayne West and Dick Oheren give out song and patter at 11:30 a.m.; Ethel Hawes has a par ticipating woman's magazine at 2 p.m.; Wayne West, singer, and the house band are fed lo Mutual at 4:30 p.m.; Nick Burnett has a Tact Finder' stanza at 6:45 p.m.; and between 9 and 10 p.m. is a rec- ord show, emceed by Frances Pel- tay and sold participating. Other shows throughout the week include: Ellen Cornell's club chatter (lor Higbee department store); Bonnie Bell's beauty -stanza, with Gayle Gaylord, singer, and Nell Riggs and Helen Wyant at piano and electric organ; Guy Wallace's exercise show; Eleanor Hanson's reports on .styles; a safety stanza from city hall; and Eleanor Hanson's hints for parties: WCLE, becau.se of its nifty signal, makes some play for farmers with Lew Henry's farm news at 6:45 a.m. plus stock and market prices at 9:45 a.m. On Sundays, music for foreign nationalities is liberally aired, but all chatter absolutely has to be in English. Sunday also has an ama- teur show from 3-5 p.m., emceed by Guy Wallace from the Masonic Audi- torium, and four years old. Best of the weekly and Sunday schedule is heavy on music, and—as mentioned before—just ■ about sold out cold. Among the station's personalities are: Eleanor Hanson, with partici- pating women's fare; Al Skully, ac- cordionist; Wayne West, emcee; Ruth Ritchie, conductor of a local bulletin board; Marion Brent, singer; Jim Sands./piano and palter; Virginia Che'slil'uf, singer; Helen Wyanl, or- ganist. Civic Xare, as in all Cleve- land stations, is strong. And there is a stanza on Saturdays for Cleve- land's amateur classical musicians. Les Lindow, head of the WCAE, Pittsburgh, sales department, has been named head of the sales man- agers committee for the third dis- trict of the National A.>-socialion of Broadcasters. GREETINGS OF THE SEASON AND THE WNEW YEAR MARTIN BLOCK "The Make Believe Baiiroom" ELTON BRITT and His "Bound-T Ranch" RICHARD BROOKS ALAN COURTNEY ''Gloom Chasers" EARL HARPER "Hot Stove League" DAVID LOWE "Sound Track" MERLE PITT and His "Five Shades of Blue" STAN SHAW "Milkman's Matinee" ROSALIND SHERMAN "In The Spotlight" Holulay Greetings LUCY MONROE SEASON'S GREETINGS LOUIS KATZMAN Musical Director HEARST RADIO PAULINE ALPERT \uiii(i;u'iM> i>i.\.M,s'r WOR