Variety (Jan 1940)

Page scan 000118 from Variety

Record Details:

Title:
Variety
Date:
Jan 1940
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1940)
Leaf #:
000118
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, January 3, 1940 Thirly/ourlh—VARIETY—Anniversary 119 WJSV is a dominant first in Washington _for the fifth ihStrtiyfriear! y ^gain—for the fifth consecutive year—WJSV is the far- in-front First Choice in the rich Washington market. Kerens the record for eleven months of 1939... CLIENTS! WJSV >vas the overwhelming first choice of more of the country's leading advertisers than any other Washington station! KQURSl WJSV carried more hours of sponsored pro- grams than any competitor.the greatest amount of commercial program time in the his- lory of Washington radio! BQLLARSi WJSV carried the greatest dollar volume of any Washington station... 42% MORE non-network program business than the nearest competitor— 79% MORE than the third ranking station. The answer was just the same in network dollar vol- ume. WJSV was a walk-away first... with 29% MORE network program business than the next Ktation, and 200% MORE than the third station I We leaned tcay over backwards in the above computations. A'of « single one of WJSV^s exclusive seventy-livo spon- sored baseball games was included. If they had been, WJSV ivould be first by even wider margins. WJSV 50,000 WAHS IN FEBRUARY • THE CBS STATION IN WASHINGTON. O.C. OnmkmI :muI oiut:i1.-(I 1p) tlic C1.1 imi 1) i a Broiidcii^l i n^' S\-l.iii. I^|)rr>,-iilc.l l.s K.i Salo: York. <. Il i ca U'<>. Dclri.il. Si. I.oili^. (: li a r I o 11 I.m- San I'raiiri-,,,