Variety (Aug 1940)

32 RADIO MARKETS Wedncsdayf August 7, 1940 on Detroit Downward Proclier CainlWie^ Mac^ Dogr Food Boost Total of TO •■■.■Ghica^o,.Aug. 6. ■ : Allien . Campbell, general manager of\ WXyZ; ■DeUpit, has set,; deiil for thtfC.hiGagb sponsorship. of the WXYizi-prodaced .'Ned Jordan, Seiret Agent.' Will .gb on WON Which,has •beeii.,tlie outlet for the ;'Lbrie Ranger' ■Ih . ehicag6,..startirig.. Aug; 13„. taking Tuesdays at:T7-.7:30- p^m; Sponsor wilt be ; Walter : Johnson Candy, throiiijgh- the.' Prarilclin Brack agency. .Othftr: ;nevv. accounts on W.GN are. the .VGospel Singer,*; fiv6'a-.we^k. shot f(it Procter. Sc\Ganible through H. W, Ka.stor; agency;; 'I?)! Never For- ' gel/ bn Mutual .fbfTrtib Story Jiaga-.; : ■, , a thi-icerweekiy l5-minyte pro- gra nV set thrbugh the .Kudner agency; 'And. Listen to- the Barid,' local com- rnercial ./set; by the Hartrnari agency here tori-Ne^^^ Bros^ J| six-a- week. schedule; ;'Whi^tler athd . His Dog;;th ree-a-week -local- for . Bival :Dog Fobd. through, the; Charles Sil- \ev- a^jericyj 'Jean, Abbby,^ a' weekly- . 15-iTiinut^ ^^h.ot ■ for .. the . Woman's. Home ; Cptrtpanioiii, thi-bugh the . Mc- Cann-Frickson agency; i; WIND has .a flock pli renewals'iof participatibn. ' the 'Sports Edition! show, including .Axtbri-pishiBr,.Miehlr. gan Gh.evr.plet .and Wilson.'Packing (Ideal, Dp.g Food).' on the show 'wilV be Mapieton -.Cigarfittes through ih«;.Welss fe/Gelter... ,^ .v-^.-" WIND,' also has Goldenrbd Ice Cfeafti, thrbugh Goodkind, Joice 8e • MprgaiT. annbuhcements: Swift ing Gdmpahy, . through J. . Walter . Thbmpspn. yarinbunceriients. Man- •hattan . . Brewing,. one min.": spots. Quality .. Laundi^ies,- through Newby;' Perbn Flitcraft agency,, ahnoiunce ALWAYS PEPSI-COLA Kansas CUy , idle* Along:—Slisht ■•• ..Weekly-:i)ri»p'.. Detroit. Aug. 6. Situash remains . unchanged here, with slight gain in network biz be- ing more than offset by losses in local and spot categories. Result be- ing ai fractional loss for latest .week under review. ""'■;■. ■. "■..;.,' ■^'■v. "• ■ Boys still eyeing fall biz; and present- outlook is for. plertty .■ of: it with auto, sales V getting ; back into stride and war ' orders, starting; \p poui' into Detroit factories. AUTUMN HARBINGERS Tevit Foreseea Excellent Baslneiw ..V, Coinlnf ^IJp Prontd .,,•,.;■■■,;.; V; Kansas' Cityj ■ AG^^^ General calm contiiiues jh Kansas City, with . all Stations battling to keep business on the upgrade. Po-' liticos} blusteieid loiad arid; lotig be- fore,! Tuesday's .eleqtiori^arid .that meant money \x\ the tiU.;'KCKK...iind KGMO got most :the pbiitical grayy.^^ ' \ ■ '\J-..'' .. •"■;■ .; KCIVIO; Pepsi-Cola, -daily newscast, 26 weeks. Dp Packing Co,,: 12 anribuncenients weekly, 52; weeks. Auir. 3 Compared to July, 27 Network .-■ Uniti-- : 7.405 .7.209 ■-H2^7 «>:;■..• (luL-luJed; National Total Sp«i Units tnits 4.999 22.775 Si262 23,949 . --s.oro : -^.8.% Ckf-w, .w.rBk. wJR, w it bc, Local Units 10,371 10.478 -1.0%' NEW YORK IS Aus. 3 .Cojnipared to July 27 Netwbrlc Uniti; / 6,480 6,420. +0.9% .(Included'.; -.Local Unit.s 6.362 6.400 .—0.6% K(.-K.N» . National Spot units 6,790 6.693 +1.4% Total I Units ; 19,632 I 19.513 +0.6% KCMO. KITE, K.MBC, WDAK, WHB) I: Aug . 3 Compared to July 27 Network Unita 9.005 9,005 Local Units • 5.380 5.330 +0.9% National SpotUnits '10.188 . 10,155 +;o,3% ..' Total Units ■ 24 573 .24,490 +0.3% '.* NO: chaiiije, . WI3XH. wr.x, WlXD, ■AV.lJt);; WLS,. WJklAQ) . 16TH WEEK OF LOCAL Seattle, Aug. 6. La.st week the ibcai ta;lly' took an- other climl>^the 16th in .a row. This is especially isatisfying -to station managers here hecbuse it's been done without the aid of any great amount of political .- coin. . .National defense : preparations have made necessary a large increase ifi the Puget Sound Navy^Yard, personnel, arid Boeing. Aircraft is on three eight-hour shifts daily. ■ Other local industries vital; to rearmament going full blast, too; ■ KIRO execs are too busy father- ing in contracts to atterid NAB con- clave..- • • .Ev.ery,thing. . quiet' in New York. But Ibcal units shauld .take' a - jump with in 'the next few weeks When' oiie cf the .iridependent stations ..will get; the biggest time contract ever issued RI7 TMMR IN WATTIF by a department store in the metro- Dlii VlillliP. m OliJ\ 11 lili...politan area. Contract is supposed ..; ■;' ' . .j tp.be Signed, but neither the name of ' station nor-stbre is^ availabie..^^^'.^ : WHN: is biittir^ ET. anhouritements tp:. be used in a'. national. campiiign for Adam Hats. . ■ WMCA: Arndldjsf Apparel,; no urtceinents; ■; I. J.; Fex. ahnbu hce- rfients.. Edeibrali; Brewery,. renewal of anriouhcem«rits. Jphns-rMariyille Corp.,' through J." Walter .Thompson, 39 oiie-min. spots. . WNEW: Wucker Furniture ; Co.. 'through Kliriger. agency, four 10- min.. pvbgrams. weekly. ;- Policyhold-- j er's Advisory C(?rp., renewal of 18- five-miri! programs, five\ ' 12-miris., land a 30-mih. program weekly. I Greenways, through A. W. Lewin, KOL: Dr.; Clark (dentist), six.;aaily. quarter-hour 'Dance Parade.' quarter-hours Weekly, 'News with ■ circle, Auto Sales, 12 , announce- Arizona Joe. . .I ments weekly; T6ppis Chewirig:Gum, i through Brown & Thomas, • 12 an- Lepper Fur ■'y San Antonio, Aug.. 6, • With the Texas prirnary conclud- ed, units are returning to nonnal after reaching hew highs in recent weeks. Several network shows have dropped for a'month's viacation caus-; ing fall plT in-network units. Lbcal and .national spot biz is holding up well. Many new fall contracts,; are being receoved here with all sta- tions reporting that' they expect the best year ever, ••;■;, KONO: Dollar Wave Shop, 15- rrtlriutes,' three times weekly. ■ Dr. ■Montgomery : (optomotrist), flve- minutes daily. . ; ■ WOAi: Pioneer Flour Mills,. an- ; iibunceriients; Snowdrift arid" Wesson Oil,: through Fitzgerald Agency; 42 announcements weekly. , ;. KABG: Millers . Beauty Salon, three arinbuncernejits! Weekly.' A. B. Spencer. Lumber Co., three • ari- noupcements weekly. Tankersley Drive Inn, announcements. . South- ern Select Beer, renewal of two anr riouhcemenis' daily. Tlirough Mutual network; Macfadderi Publications' tri-'weekly quarter-hour, . 'I'll' Never Forget.'. . ■■. • .' . r ■■ ''■[ KTSA: Hicks Rubber Co., five- minute, newscast each Sunday.'.. IN LA. Au?. 3 Compared to July 27 Denver In 7% Upturn III Nat*I Spot Coluiiin . Denver, Aug, 6. Denver la.st week snapped out of summer calm by recordirig Sizeable gains in each business category.- T^^ sales honors of. the week went to KLZ ; in signing, three contracts totailirig 573 quarter-hpur newscasts; National spot and local business on KOA shows the lairgest July volume • In the station's history, according to Manaqer Lloyd E, Yoder. It is 12.4% ahead of last year and 89.7% ahead of July of five yeiars ago. .Principal catise of the increase' over last; year is the newscasts, sold for the.;first, tirne this year, while a 'number ,of ;B-day-a-week; local advertisers ajre responsible for the 89.7%. increase over Ave years ago. ■. ■ ■ ' . KFEL: : Fitzpatrick Baking :Co., through Ball & David.son,' three quarter-hours weekly, ■ 26 " Weeks. Gornnado Entrada, announcements. R. R. Hall, Cadillac Co., 47 chain breaks. Paramount Clearners & . Dye.is; . 52 • onc-min; spots.- Perry Petroleum, 208. chain breaks. Rocky Mountain News, announcements, ■ KLZ: Fred Davis Furniture Co,, daily quarter-hPur newscast, . Joe Alpert's, through Max Goldberg, four qu'nrtei--hour: newscasts weekly. Public: Service Co., 52 quarter-hours.. Bristol -Myers ' (Min.it; Rub), through Young & Rubicam, 156 . announce- rhenls.;. Wriaht & McGill; announce- riienis; . Smith Bros,, through J.. D. TeircheV. 104'a.nribuncerrients.. ■ Dandi Gahe .Co., ?lB bne-min, spots, . KOA: Time through' Young & Rubicarn, ■ annpunceriierits, Bauer •.Corifbctiorier^^^ Co., through Collins agency, announcements. Jer- gens Lotion, through Lenneri & Mitchell, 24 one-min. sppts, • . [■ Anr. 3 Compared to July 27., J NeF\irork Local National Total Units Units 6;5G3;::^ 4.048 6.368 ^ 3.1)23 -1-3%: (Im'l.urtoil; of ■ 10. . + 3.2 ■v.r SpotUnits Units ,1,462 12.073 1.367 11.658 - 46.8% :- +3,5% KLZ, kOA. KVOD). Seeks Hamilton, O., Okay , Hamilton, 6;, Aug. 6, . . Butler. BVoadcastihg Coi'p.; Ha **^;ton, O.. has filed an application with the Federal Gomriiunicatibns Com- mission for authority tb build a new broadcasting station here. ; Wants to operate on 1,420 kilo- cycles, 250 watts power, unlimited ' tliiie. y'.., . . ■ v.-:... . ■ NetworJt Local Units Units 3,985- 11,220 3,980 10,947 +0.1%;' . +2.7% (IncludedKXRO. National. Spot Unit! 1,358 1,343 . +0,9% KOL, KRSC. K-KA) Total nouncements Weekly Units niture Corp., daily lO-min, program, 16,561 I WQR: Gambarelli & Davitto, re 16,270 I newal of daily 25-min. 'Music to Re Aug. 3 compared to July: 27 | Network Units 4.782 4.820 --0.8%' Local Uniis 8.224 8.280 —0;4% . Inoluded; V KAlio ,ktsa; wpAT.-),. Niati.oiial,. Spot Units' 2.214 : 2;i90 + 1.1% .. K M AC.: Total Units 15.220 . 15.270 —0.3% KONO, August Prospects Better Thaii July in Des Moines Des Moines, ; Aug, .6,; ;.; Local busines.«;, while off somewhat last week, is still well ahead of the June-July .average.' .. Des, Moines Auto, retailers are using seven pro- grams daily urging- purchase of cur- rent models to beat the increased prices of :i94V models. • Stations here report the best seU- ing \yeek in; history diie to rate, in- crease, scheduled to take effect on contracts receiyft^; aftei: Aug, 25. .' I Aur. .3 Compared to July 27 | + 1.7% ' .member.'; WHN: Jean Jordeau, Inc., through :^ ^:' j Jariies R ; .Flanagan,; station breaks. Army Band for Recruiting | Jacob Ruppert ■ Brewery^ through Ruthrauft' & Ryan, arinPiincements. Program Over WBEN ; '■ Buffalo, Aug. 6. Recruiting drive here includes fill - irig l7lh floor' auditorium of Hotel Statler for half-hour .concerts by 28th Infantry iB'and of Fort Niagara oyer- V,'BiSN. ; Army office mails but invitations weekly to the broadcasts. Music is. broken into midway for four-minute recruiting gab; Aii^. 3 Compared to July 27 Network Units "■ 645 645 Local . National . Total Units Spot Units Units 10,002 10,930 21,577- 9,93^ 10.867 21,447 H:0..6%. +0.5%. +0:5% * No change.; (Included:- WHN, .WMCA, ■WNEW, WOiR ..... WQXR) NetWork Local Units (Units 6.525 2.818 6.720. 2.853 ^2.8 % ' -^1.1% National SpoiUnitt 4.672 . 4.928 —5.1% Total Units 14.016 14,501 -^3.1% (ilic.ludpd,' KBNT. K.SO, WHO) BEDAilD FOLK SONGB BACK.; Montreal, Aug. 6, "Le Diable Rouge,', half-hour French-language rriusical with . folk songs by' Lbuis .Bedard, returns to station GKAC this week as a sus- tainer. . , 'Franco Swing,' stringed Instru- ments, ialso - slated for a 15-minute sustaining period over GK AC. ', " ; EIGHT-WEEK TREND OF STATION BUSINESS .'. {For All Markets Regularly Reported by 'Variety') . Week. Ending June 15i June 22i June 29i Juiy 6 . July 13. July 20 . July 27* 3 NATIONAL SPOT ■. . ■ ' -. - -'■ 62.1 ■'.';;';'';'':.:.; : : 62.6 ". ^ 62^ . ■ 61.2 ' ; ' • )i 61.9 : ■ 56.6 56.5 Week Ending June 1.5a LOCAL June 22i June 29i July 6 I July 13- July 20 . July 27. 3 I pnitsby Thousands 89.1 . 89.9 - 90.3 89.3 89.9 88.5 87.3 87,7 Week Ending - Jiine 15. June 22* June 29. July_6_. July 13. July 20i July 27« Aug. 3 NETWORK iCoifytight. Variety, lac. No^l lo .be repriul«>d wlLiiuul permtoaiun) ' . Los Angeles, Aug! 6. ; Sales of spot announcemerits high- • lighted, a week that Was otherwisa slow ihisbfar as the piling .up of new business for i:adio stations in; this area; was cbncerned. While there was also sortie, activity', in five to 15- minute prbgranis, the signing of-cob-, tracts ' generally was considerably below normal.- Sales departritent head.s, how.ever^ are anything . hut ..; discoaraged, blaming the slump on the season and figuring that the ;situatibn .is diie. fbr a change .for. tli.e better by. Aug. 15.. While three of the stations in- cluded in the survey were able, to report at lea.st v .few. new accounts, KFI and KECA fai led to in crease their backlogs on future biitsiness by. a single deal. KFWB: .Curininghana Radio, two spotS; Broadway Hollywood, through . Batten, Barton, purstine it Oisborne, 22 spots. ' ■■■ . ■ : kHJ: Kays Beverage Co., through John A. Stewart, 13 h&lf-hour pro- grarns. ,. Macfadderi Publications, through Erwin- :Wasey' & CP., 52 quartei:-;hpur progirarns; Broadway Hollywood, -through Batten, Barton, i>urstine &^ Osbbrne, six. spote; Bec^ man Furs, through Glasser Agency, 69 spots. .Ceritral Chevrolet, .through', Stodel Adv, .A,'".'ency.^six sppts. Gil- . more Oil Co., thrbugh Eotsfbrd, Con- stantine & 0ardnei% -fiV spots, .'GlP . Co., through JBrisacher., Dai vis &c; Staff, five spPts, May. Co., thrbugh Weinberg Adv. ARency, three "spots. Pbwerseal, . through IVlayer.s; Co., 10 spots. ; Aetria Gpnstructiori Co., throiighi Sidiiey Garfinkel, five par- ticipations (ilappy Homes), Forest. La^Vn Memoriai. Park;. throiigh' Dart Mirior; Co,, 26" particip.r.tions, ■ . ■ KNX: Lara.«! Brothers Co. (Chelsea ciggies), through Warwick & Legler, Inc.. 3? time signals. Barker Bros: through Marion Kyle Adv. Agency, 160 15-niinute • prograrris. ;. - Power; Seal; Cb-. through Ldckwopd-Sheck- elford Co.. 39 participations ,i- hews-- casts, Los. Angeles Brewing Gov; through Lockwpcid-Sheckelford .*Co., 32 five-i-miinute; programs' Langen-. dprf .United Bakeries.: through Leon L.iving.stone Agency, 20' ti me signals. I : Aur, Network Units 9.535 9.400 .+ 1.4% . (included: 3 Compared -to J uly 2 7 . | ■ Total Units . Local Units 8,263 8.160 H-1.3% KECA> National Sfiiot Units • 1.641 19.439 1.630 19.190 + 6.7% . +1.3% KFIr-, KFWB. K IfJi KNX) Salt Lake City Reports Stuiiiner Ebb Totals Salt Lake City, Aug. 6, Sunjfnerv slump in full cvidenco here. ..National biz tipped slightly due tb extra baseball gariies, ■ KSL;. JeriSeri Oil.. Inc.; sponsoring Salt Lake Flats speed riiris;:y'Anieri- can Fork Poultry Day, arinounge- ments, Hudson. Bay Fur Co./j an- houncements. I . '■ .' KbYL: Faultless Starch '"Co., through Ferry-Hahly, 260 announce- ments. Jergens-Woodbury Corp., through Lennen. .& Mitchell, an- riouncements. 'Vanessa's Bungalow, 13 \ quarter-hours, California Air-- craft 'Institute, .13 announcertients. Purity Bakeries. 13 quarter-hours, : - ikUTA: Westerri . Furniture^ an- -nouncem^nts,. Grariite Furriilure Co., renewal of one-min,. spots. Wasatch Chemical Co., through Featherstone agency, announcements, Bamberger Coal Co,, through : Featherston agency, 52-weck- renewal ^ for .'' nouricements. Seagull: Drug. Cb,, 52 announcements.. • ... ^'.' . I Auff. 3 Compared to July 27 | Network Loral National Total Units , Units Spot Units Unit.s 6,110. 2,066 1.182 . 9.359 6.255 ■ 2.199 1.107 9.621 —2.3% —6%. -FL3% —2:7% ^ ; ■ ;;(Inclu^!edr KpTI., :ksr;,:tKUTA:):.;: KRIS May Get Rival . I, . Corpus Christi." Tex.. Aug. 6. :• Nueces Broadcasting Co., headed bj^'Earl C,: D unn-, and Charles W- IRossi, ■ ha VeT1ffTed'^with"~this—Federal GoinnSunicalions CommLssion an ap- plication; for a new radio broadcast station; They Seek a. license to pp- erate on 1,500. kilocycles with 250 watts;.unlimite'd time, " City has. one othet' itali-bn, ICRIS, which : operates full • time ori 1330 kilocycles with a poWer of 500 watts. Is. outlet for Mutual as- well as.NBC-,