Variety (Aug 1940)

Page scan 00058 from Variety

Record Details:

Title:
Variety
Date:
Aug 1940
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1940)
Leaf #:
00058
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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\(^«due9iiay^ August 14, 1940 11 HIT I {E£dd eve^ diis tdegrcnn^ from Sum^ TjiecUret "Tonight we previewed Metro-Goldwyn-Wayer-s^^ * Up The Band, star^ ting t^tekey^^^R ^^^^^^^^^^^^^^^^^^^ There atferft e^ adjectives ife^ The, audience reaction was simply terrific, ^poritah the dpening title and intermittently thrpughbut the picture sustained rounds of; applause completely drowned out dialogue. Mickey Rooney tops anything he, has ever before been seen in. He is simply stupendous. He sings, darices,- plays the drums like a Gene Krupa, directs huge swing bands and steals every scene he appears in;^ Judy Garland slayed them with her singing numbers and her overwhelming personality cdmpletely matched Mickey's inuggihg. Not a soul left theatre throughout entire two hours and twenty minutes of Sttike^^^ U^^^ com^ ^^^^^^^^^^^^^^ ^ it to be great entertainment. Great credit is due Busby Berkeley for his marvelous direction. The ensembles are typically his, but the production as a whol^^^ Up The Band should be a •ScreettPlay by John Monks, Jr. and Fred Finklehoffc; Produced by Arthur Freed ^ is A> plus/*