We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
26 WeJnesdAj* August 28, 1940 . TABLE OF CONTENTS: RADIO MiD SALES A complete synopsis and theory, of tadio sales ^effectiveness itiedsuremeiits, by Archibald M^, Grossley; /with 36 charts- on sales measutementis^ Network Billings to Agencies; 1,000 Network, Spot and Regional. Sporisors, Complete Details on all M q j o r Advertisihg Agencies. MONEY full Particulars, on How, When and Wherei $167,000,000 Was Spent for Radio in 1939. /. STATIONS Details on aU U. S., Canadian, Alaskan arid Hawaiian Stations. PRODUCTION Program Popularity Polls and Awards—Full Data on All Network Commercial Programs. PRODUCTION AIDS Music Licensing Societies—Popular Song Lists-r Adaptations of ' Plays, Books, etc. — Research . Organizations — Transcription Producers •— News . Services—NAB Code. PROFESSIONAL RECORDS ; Records on 1,316 Network Radio Artists, Produ- cers, Writers and Directors. ; EXECUTIVE WHO'S WHO Biographies of Executives of U. S. and Canadian Networks, National Association of Broadcasters, and Broadcast Music,. Inc. PROGRAM TITLES , 5,000 Names of Program Series Broadcast Since May, 1939. ' ' • v?.-'v:^';. • TELEVISION-FREQUENCY MODULATION Complete Details on Radio's Two New. Arts. Plus Unions,. Networks, Station Representatives, Law and other Timely Subjects. The 1940-1941 VARIETY RADIO DIRECTORY, the encyclo- pedia of the rodio industry, is ready for distribution this week. You'll want this gold mine of radio information ot oncer so order your copy today from the nearest Variety office or use the coupoii below. Don't miss the year's most important article on research: a study iof radio sales effectiveness measurements, together Vidth a portfolio of 36 charts showing the results. Compiled especiolly for the Directory by Archibald M. Crossley* i>reu^^ of drossley/ Inc., this article is typical of the leadership and completehera of the with all the answers"^ 1088 pages of data nowhere your copy NEW YORK 154 West 46th St. CHICAGO 54 West Randolph HOLLYWOOD 1708 North Vine St. VARIETY RADIO DIRECTORY 154 West 46th street, New York Pleaa* send.......... .copiet of VARIEjTY RADIO Dl RECTOR Y ($5 pep copy; $5.10 p«r copy New York City). . □ Check Enclosed □ Send Invoice Name : O'.^y • • • • • • • • • • •'■ • •.• • • t i •■• • • • • • s « « •'« *Stllt# • *.< Firrn