Variety (Sep 1940)

Page scan 000215 from Variety

Record Details:

Title:
Variety
Date:
Sep 1940
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1940)
Leaf #:
000215
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, September 25, 1940 MDVE-IATHER FAOMSimlKtlKrlodysldn. M'x-;:?:W;';::vXW!:vo;vX!W:t:Xx cm TiylCTIVE- FIRST PAT ACTIVE LATHER LIGHTLY INTO yOURSKIN foi 30 days RINSE WITH WARM WATER-THEN GOOL. ACTIVE LATHER DOES A THOROUGHJOB I WOULDNT OREAWV OP NEOLECTING MY OAlLY tux SOAP ACnVE-LATNER mClALS. THEV LEAVE SKIN FEEUNG SO SMOOTH AND SOFT, LOOKING 1 SO frbsh! I lUX Toilet Soap ACTIVE LATHER FACIALS are a wonderful beauty aid,^* lovely Linda Darnell tells you. "You can depend on ACTIVE lather to do a ihpr- Qugh job of removing dust, dirt and stale cosmetics—yet it's so mild and gentle, too!" Skin needs this protection to help it stay smooth and soft—^lovely to look at— and to touch. Join the thousands of clever women who have taken Hollywood's tip: Try A9TiVE-LATHER FACIALS with LuX Toilet Soap for 30 days. Use them often during the day as a quick beauty pick-up ^ALWAYS at bedtime. Make these facials your regular beauty care and see what they can do for you! NOW PAT THE FACE ORy. IT FEELS SOFTER.I SMOOTHER. SEE HOW FRESH IT LOOKS 1 Linda Darnell in the 20th Contury-Fox Production "BiighamYoung -FTontieisman" Now Showing Locally 9 out of 10 Screen Stars use tux Toilet Soop"