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First Issue of '■■ • * r «r" for Variety -Peopi* • to announce the policy * paper- +ft read U. ^ ^ 1)6 ^We want you to reay tlxaIl original line* for a ^J* 1 , . ftnd extraordi- nary feature of ?^ bc printed of in; Whatever there f^J^^M WIL1 St to the P^KS REGARD TO WHOSE »AME c ^ Jbb advertising t T mrE" ^^ ^ ^ ^^^ ^ atl d "ABSOLTTTELY watchwords. - . . r w iU be The news part of th^paP 8 ? bc obtained an*. ^feted of int«f' ^^"this as* seaix NOT DEyiAlE. : . ^ itt en con- The reviews ^ ^h only told. If ithurtait is ax i and impartiality. . _ pft . We aim to * a * c ^£e ;dircc tory; n J. a medium; a eompwx nliected £^per to whiah ^ ^eatrical with or interested ^ 7 c tUoroU gh world may that what. is knowledge att ^ed by any motive jnuted isabove: outl^ed. ^ther than ^e P^ J 0 R * WE WANT ^° . t *g ft d VARIETY VABIE« « t0 f ' vieW and VARIETY w'l P* e '., Uty-fint number. .. _ VARIETY traditions spring from a statement of pub- lishing principles clearly set forth in an editorial which was printed in the first issue of this newspaper That was 35 years ago. Show people who have read VARIETY with un- swerving loyalty week after week for more than a third- of-ehcentury have supported the traditional policy* It is traditional that show people in every branch of the busingss celebrate with VARIETY the anniversary of its founding. It is their newspaper, their instrument* serving them year after year. During the coming Holiday VARIETY will publish its Space Reservations, Usual Rates, Should Be Made Now NEW YORK 154 West 46th St. HOLLYWOOD 1708 N. Vine St. CHICAGO 54 W. Randolph St. LONDON 8 St. Martin's PL