Variety (Dec 1940)

94 RADIO Wednesdayt December 25, 1940 i Si Spot Okbhoma 5 to NBC Princeton,JI.. J., Dec; 21. Princeton's owni wiffed wireless radio station; WPRU. has finally taken to the air. The dream of Henry C- Tlieis,. radib-minded. junior, from Englewopd, N. J., the new project is the result pf three years of hard —w^oric-in-ti»e^fBceH9f gFeett-d-iificiiUiesJ- The entire equipment of; the statioh has been constructed and designed by undergraduate technicians. Although first week's program gchedulei: was conflhed to classical and popular recordingSi .the station Mvill soon biroadcast lectures,- univer- sity notices',, quizzes; debates, descrip-' tioris of athletic^ contests, etc. Nightly broadcasts take place from 5 to 9 and 7:15 to 9:15,: The brpadcaists • originsite " from Thels' dormitory room In Pyne Hall, which has be^n iltted out as, a radio studio. The: university's wiring sys- tem is the linedium through which the radio .operates at a frequency of 630 kilocycles. The y/ireji wireless station, therefore, wift not; be re- quired to hold a license £r.qm the FCC, since only radio within 300 feet of the university's wires will.be able to pick up its programs. ; . Sinriilar stations are operated at Dartmouth, 3rown and Williams, with radio pipes^ used as the means of transmission instead of electric wires. Theis had originally planned to operate a licensed station; but he was refused by FCC whien it was le'arned that the system would be forced to shut down during summer vacation period. The three hours of nightly broad" casting may be increased if . popular- ity warrants it. . The Nassau. Sovereign, undergrad- uate mag, has undertaken to sponsor the newscasts which will originate from a news bureau operaited by the' publication. Project will be. financed entirely by four Owners Until it begins to pay for itself. iSpot advertising, an- nouncemeirits by local firms, it is hoped, will put station on paying basis before spring term begins. Greetings by Air NBC has signed up five stations in Oklahoma for addition to the blue link. They are: KADA, Ada; KBIX, Muskogee; KVSO, Ardmore; KCRC, .Enid, and KGFF, Shawnee.. Alliances become effisctive Jan. 1. The quintiet will be sold under , a group rate. Raises the NBC list to 224 outlets; . . .One - niihute sponsored pro- gram, 'Miisch Goodwill Greets irigs,' will be aired at ll.59 a.m. today (Wednesday) by WQXR, New York. Time Was purchased by IlDtaert-Miseh,-of-thev^Al-Paul- Lefton agency, and the pi-pgrarn . will' be a. recording of Mr. and Mrs. Misch- reading; their own Gbristmas greeting. Ad fexec previously mailed cards to friends,, advising them to listen to thp program. . Cards carried a facsimile oit a news- paper listing of the show. Possibly quickened by the ASCAP situation the Music Corporation: of America ndw covets. radio script serial revenue, ; Is. setting up ma- chinery to handle ■ daytime strippers, and has recorded a trio of such shows for presentation purposes. These . three are i tagged 'Forever Your Wife,' *Deir Teacher' and 'We Make Our Livies.* MCA is ^^so readying another, biatch of these daylirhier serials for agency o;o. FORM GROUP *Mix' Stunt for KXOK St.-Louis, Dec. 24. A pre-celebration of kXOK taking over NBC's Blue, outlet here from KWK on Jan. 1 was held today when the cast of Ralstpn's 'Tom Mix Ride,s On' air serial moved into this burg ; from Chicago,to originate two shows for the coast-to-coast web. Stunt was part of the sponsor's annual Xfnas party. Becoming the local NBC outlet is the second majbr improvement.' fpr kXOK in the past three months. "The other was obtaining permission from FCC to jump,to 5,000 watts and' a kc. switch from 1250 to 630. "The only local rnan to participate in ,the tvvo brOadpasts is the sound effects technician. Campaign ph L,ever, Bros/ ncwfest product, Swan Soap, will :be .uridfer way shortly after the' flrst^ of the ybar. Young & Hubicam, ageiicy on the product, has already started to line up the stations, Aniong the markets already set aire IBpston, Portland., M^^ . Pitts- burgh, Syracuse, Cincinna;ti,;AlbariJrV Troy, Buffalo, Hartford, New Haven and Baltimore, . Other stations will be added as the distribution opens dp other markets, Gbnitracts call for three anhouncements a 'day, starting Jan. 6, arid are for 52. weeks, . Swan Is primed as a competitor: of Procter & Gamble's Ivory Soap, and is figureld to become a rnajor Spender for spot broadcasting during 1941.- The soap: brand will be tied up .with a network iprbgrafn until the. distri- bution has feecoiine fairly iiatiorial, Hollywood, Dec. 24. ^ Radio is butting in on the Oscar business with a new organization, the Academy of. Radio and Televisipn Sciences, evolved through the disso- lution of the Radio Producers' cliib last week at a meeting at the Brown Derby. New outfit, to function under its initials, ARTS, is designed to pro- mote the technical aepartments of radio and television. Officers are Wayne Griffin, presi dent, Carroll O'Meara. secretary, and Paul Rickehbacker, chairman piC the Academy committee... Regrina, Sask. New . ipieler at CJRM is Joe McKinnbn. Forms Cary-Ainsworth Des Moines Agency Des Moines, Deq. 24. R. H. Cary and David Aihsworth have quit the Coolidge Advertising. Co., to organize their own agency under the name of Cary-Ainsworth, Inc., in Des Moines,, ' Cary. has been with Coolidge for 12 yiears, while: Ainsworth joined that agency in 1937, coming from knox-Reeves; Biy HARRT PAUL ..: Cambridge, Mass;^^ Ann Corio, burlesque strip actress, gave Harvard' students a lecturei pn psychology via 'bootleg' radio network^ of Harvard Crimson, under- graduate weekly r newispaper; Duririg. the 36-minute spiel, she/ex- plained, 'There are three kinds of. men—-meh, gehtlemen and others, ilarvard boys are all gentlemen and I Ipve them; "Tl^e people at Yal« are just 'others'.' From the studio in. Sbepard Hall,, the prograrii was broadcast via a' novel, network on. a 'pne-lung wattage' over antenna connected to electric-light viriires and v^^^'Ous metal: parts of building^^^ in a lOOrfbot: radius of Harvard yard. Anribuhcer Stanley O. Boren introducied Miss Corio as 'Harvard's Sweetheart' and asked'her. how she happened, to enter burlesque. 'Wellj I'thought clbthiBS were encumberinig/' was her rejoinder; ,T ^was bprn under the sign of Sagittarius^, which means that I am frcink "and open ariff don't Tilde things.' She prbceedied to give a fevir lessons in the art of .strip-tease, discom'- forting. imaginative listeneirs, while those in,the crowded studio wer« only treated to a lO-inch; hemline hoist plus a preliminary, dance step. The program could not be heard beyond the lOO-foPt radius and sta- tion officials claim to have consulted ^ Federal .Communications Gomr mission and learned no license is necessary for their ■ arrangement. ■ , Regular broadcast receivers' arie Used by the students, who ar^ pro- yidcd, with classical music, jazzi heiws and talent from ^student .body, William W. Tyng, a senior at Harvard, is chairman of the under- taking which started last spring, and is assisted by Charles W. Oliphant, technical :director;' Lawrence Lader^ prograni director, and a! staff comparable to a lOOprWatt commercial statioh. " ; For ReligioDs^^^ G. W. JOHNSTONE WEST WITH KEITH MORGAN 'My Son' Being Scratched All present General Foods pro- grams will remain as is on the net- w:ork after Jan.. 1, with tjie excep- tion of one day time strip, 'My Son arid I.'This serial is on CBS. . Replacement for 'My Son' is be- ing readied by the Young & Rubi- cani agency. C. E. Hootier Gets Coast Pledges am Check . ■ San Francisco, Dec. 24. Frisco stations, networks and agen- cies during C. E, Hooper's two-day visit here agreed to pay up to 200% more for the program ; popularity checking service.in 1941, also formed a committee to sign, up othei* clients for Hooper. In return, the tabulator promises a greatly irhproved service. Under the new set-up. Hooper will step up his <:alls to a point where the present: three-month span riecessary for a raUhg will he^^^^^ to two. moriths.. In addition; ai' new: plus- iriirius-or-np change service will .te inaugurated on a inbnthly basis, giv- ing shbws a quick comparison. In other: words, it won't, be a rating bUt an apjproximaitibn .whereby a sponsor can .find out :if he is gaining; or slip- ping at the moment. ■ ,While, making ; coiricidehtal calls Hopper jfihpners also will ask dialers what show they listened to 15 mih-- utes before. Each 500 calls; on that basis, will^ yield' 1,000 .arisweris; . half : coincidental, half co-iridicatiYe. Network, committee, appointed, to help things along includes Ward In- gram of KFRCi Walter Burke of Mc-; Cariri-Erickson. Mac; Campbell, Lord &, Thonrtas, Ray Reeves, J. V^alter Thompson and Bill Day, • Lieon Liv-; ingston, , Art Keinp of CBS and Bill Ryan of NBC also, active, . Localities are, much pleased with the, establishment of a Hooper office on the Coast where tabulatipns; will be' made hereafter, In past, figures have been sent east for tally. Coast headquarters . are in Los Angeles, with .Ruth Arnold in charge. Gordon Brown, owner of WSA'Y, Rochester,'N. Y., and Morton Nus- baum, offibe manager, given public citations- by Veterans, of Foreign Wars, 'for invaluable services to veterans and Americanism.' C. W. Johijstone, radio director of the Deniocratic National Committee, leaves New York "Thursday (26) lor the Pacific coast. He accompanies Keith Morgan! national chairman of the President's Birthday Ball cele- bration cpmmitteel of which John- stone is radio chairriiari. Twosome wilt visit Los Angeles, Kansas City, St. Louis, Indianapolis, Chicago, Columbus and Detroit, re- turning to N. Y. Jan..10. Johnstone is also working; with Dorothy Thompson on a program in conriection with the Roosevelt. in- augural on Jan. 20. HobbyPaysOff . St. Louis, Dec. 24.,. John Mahoney, a native whose hobby is baseball statistics, etc., 'Won a job as a pinch hitter for an absent expert on the Hyde Park Breweries Assn. quiz program aired over KMOX every Friday p.m. Mahoney has. been a regular attendant since the program started and has copped, more than $100 by answering quizzes that the experts flopped on. Last week Mahoney was pressed into service by France Lauje, m.c, of the program, when an ekpert failed to .show. Station execs are nlulling the idea of making a place for. him on the board of experts. He is einployed in the purchasirig dept of the Missouri- Pacific railroad. Spartanburg, S.' C.,, Pec. 24, - Recent decision of Walter Brown,, vice-president of the Spartanburg Advertising Co., owners pr WSPA and WORD, to apply the code of the Nationail Association of Broad- casters to ; religious programs pro- duced illreworks here, Browri noti- fied local clerics that hereafter com- mercial religion was out, that only sustainers would be carried arid that solicitation of furids oyer the must cease. Iri a subsequent broadcast over WSPA via remote pick-iip fit Con- cord, N. C, one miniister. Rev. Har- old Smith, blasted the station and iBrown and called for advertisers to refrain front patronizing the sta- tion. Station made a special re- cording of the talk, having some in- timatiori of Smith's purpose. Min- ister is quoted as having: said that 'there will be a lot oJ Christmas shopping done else.where that would have gone to these places' (meaning stores that support WSPA with ad- vertising) and that he proposed to establish a radio station of his own/ Broadcast included a statement charging the decision to discontinue the evangelistic broadcasts to 'the devil ■. . . arid the mollycoddling ministers of Spartanburg' and pro- (Continued on page, 55) SUSTAININ& TRIUMPH , . Buflalb, Dec. 24. : . WBEN scooped itself :ori S6n}a Henie's^arrival with ice troupe. While 'International House Party,* sporisored show* was angling for a guest Visit, Jirri Wells calmly put h6f on his, sustaining sports show.; THE MARTINS HUGH—PHVLLIS—Jp-JEAN—RALPH F«afuracl. on "TEXACO STAE THEATRF* CB8—WEDNESDAYS / 9 to 10 P.M., EST V«cal Arraihgementn nhtl Plrectloii By HIJ.GH MAHTIN ,,.P(ri«nal Madastinent:'FBED BTEEUC . e ltork«fell0r riatn. 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