Variety (May 1941)

28 RADIO Wednesday, Maj 14, 1941 Radio to Aid Army's Early-Risers Oet-'Em-Up Cheerful, Regarded at Radio's Long Suit, Cues' Red, White and Blue Network Educational? Washington, May 13. Another 'network'—existing only In time and on paper—has been pro- posed by the War Department as the latest move to get radio's help in ciistaining morale of the expanding Army. All stations will get bids to Join the 'Red, White and Blue' web that would carry special early-morn- ing programs for the" boys in camp. Suggestion that the early-riser, breakfast club, eye-opener and other crack of dawn spots be Izrded with bugle calls—like reveille; mess, as- sembly—and tunes and news of spe- cial interest to the listeners at nearby forts, air Qelds, atid other posts is being sent out with, a message from the Army's morale division. Brig, pen. James A. Ullo of the Adjutant General's office is making the appeal, reinformed by Capt. Gordon Hitten- mark, local NBC aimouncer, and Ed Kirby, former public relations direc- tor for National Association of Broadcasters. Both of the latter are helping the War Department cook up program idees that will interest the Industry and general public.;as well as the draftees. ■ — War Department thinks it would be a great contribution if every sta- tion with a military post in its serv- ice area (and there aren't many which fail to cover «ome assemblage of the armed forces) would help wake the Army up. No gratis tran- scriptions are in alght, but Hitten- mark would tend frequent ideas and epot announcements which could be wndwiched in with the regular re- cordings and news bulletins. • CENTRAL FOUR A'S ELECTS John McDonald New District Chair- man of Admen's Ass'n Chicago, May 13. Last week the C?ntral Council of the American Association of Ad- vertising Agencies elected a new slate headed .by John McDonald, of the Buchen-agency, as chairman; Ar- thur Mogge, of the Mogge agency, as vice-chairman, and Jack Scott, of Schwimmer Ac Scott agency, as sec- retary-treasurer. Board also added three new two- year members—J. K. Laird, of Young & Rubicam, Jack Scott, of S. St S., { and Leon Hussey, of Fuller, Smith & I Ross. Ithaca, N. Y., May IS. WHCU, local station operated by Cornell University, last week sent exploitation notice to ad- vertising agencies and prospec- tive sponsors. It was a tiny three-cornered piece of cloth re- sembling a diaper and carrying a small safety pin. Message printed on the cloth called attention to WHCU's new wave-length and added the re- mark, 'Your Radio Needs- Changing, Too.' Molar K.O/s Barnes Pat Barnes, w]io does the recorded 'Manhattan at Sunrise' program dally over WEAF, New York, and handles the Noxzema Borough quiz series, is off both shows for at least a week. Bedded at his Bronxville (N. Y.) home with strep infection and high fever. Illness followed wisdom tooth extraction'. Bob Burke, Multi-Voiced, Sponsored in Fort Worth Fort Worth, May 13. Pangborn Co., candy and ice cream - manufacturers, signed for quarter-hour programs on KGKO. Series will be titled 'Jolly PoUy Party.' Robert Burke, niany voiced comedian, will be talent Set by Kane agency. New NBC Spieler Buffalo, May 13. Denton Butt, known as Robert Denton, leaving WBEN to join NBC's general spieling staff in New York Thursday (15). He was with that web in Chicago for two years before going back to WBEN to handle production In 1937. KTBC, Austin, Tex., ' owned and operated by State Capitol Broad- casting Association, has appointed Furgason & Walker as national rep- resentatives. PROPAGANDA' UNIT FOR WCAU Philadelphia, Mayv^.^~ A miniature 'institute of propa- ganda analysis* has been set up by Joseph Connelly, promotion di- rector of WCAU. The 'propaganda' which is 'analyzed' are the trade paper advertising and- promotional pieces issued by WCAU's com- petitors. Claims of other stations are 'debunked' and a true picture' of Philly's radio industry is pre- sented, to WCAU staffers and cus- tomers, according to Connelly. The 'analysis'- is sent in the form of a weekly news letter to repre- sentatives of the station in distant points. Jpetter No. 1 attacked audi- ence claims of one . of the other Philly stations,' Tw» MUea Away Louisville, May 13. One of the new developments at Fort Knox, Armored Force Replace- ment Center, about 30 miles from Louisville, is the installation of a complete loud speaker system, over •which wiU be played bugle calls from reveille to taps. Instead of the well-known bugler, new mechanized forces will be roused by calls re- corded by four trumpeters, and all other standard Army calls are rapidly being recorded, a job running Into 50 to 100 . recordings. Specifications are for the speakers to be heard a dUtance of 1,800 feet, but judging from the tremendous power of the speakers under test, music and bugle calls will be heard a distance of some two miles. WEMP BaU Spieler Quits Day of First Game; Manager Subs Milwaukee, May 13. Eahey Flynn, aimouncer broad- casting the Milwaukee Brewers' baseball games for WEMP, which this season got the American Asso- ciation radio contract for the first time, quit tbe job this past week to accept an announcing berth with WBBM in Chicago. He offered C. J. ^ (Chuck) Lanphler, station manager, H a two weeks' notice, but was dC' W cllned pronto on the grounds that his quitting had put his boss behind the eight ball. FlyTm's decision to l^ave was given to Iianphier at 1:30 on Wednes- day afternooa Tlie ball game was scheduled to start at 2, so Lanphier dashed to the ball park and did his own announcing, although he had pot. spieled a baseball game since he .announced the White Sox games In Chicago in 1933. WEMP's baseball broadcasts ar« under sponsorship of General MlUs end Fahey Flynn'i name is in the contract as announcer, but the sta- tion had not put him under contract with itself. When Lanphier notified General Mills of what had hap- pened, execs took a tolerant view of the situation, so relations between station and sponsor apparently .won't be disturbed. Flynn had been announcing at WEMP about a year, coming from WIBU, Poynette, Wis. When he was picked for the baseball job, Lan- phier took him to Ocala, Fla„ for the drewers' spring training season, and'recently billed him heavily all Qver town to build. up a listening audience. TH AMERICA l^A-ftJl ^)Mhim§}'^ THE MUTUAL BROADCASTING SYSTEM ^^^^^^ /