Variety (May 1941)

Wednesday, May 14, 1941 RADIO MARKETS. 89 ^♦ MM » ♦♦»♦♦» MM I. THIS WEEK AND LAST RADIO INDEX VOW AND A YEAR AGO ■♦♦♦*>♦♦♦ ♦♦»♦♦♦♦»>> n >♦♦♦♦♦♦>»>>>»♦ t M {Each week Variety publishes reports of radio time placements in leading markets. These markets are selected from the standpoint of:(i) importance; (2) existence of normal competition; (3) avail- ability and reliability of data. A unit system is followed in com- puting network, local and national spot radio advertising activity. The totals are for markets, not for individual stations. The units correspond to the clock, the measurement fundamental of radio. That is to say, an hour's sponsored program: counts as 60 units. A half hour is 30 units. Each spot announcement counts as one unit.) PULSE OF AMEHICAN RADIO '(A* Ewmplifiettliy th« VARIETY $um|tle) , % s",., *i • JL, 'ffa of Ch«nge ^ T Cflmpnrwl to— T LAST AOO • Altai +7ro ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ -4^0 +7% DEFENSE HITS CHI BILLINGS Chicago, May 13, Business continues at a slow pace In new radio billing, with the sta- tions beginning to look for alibis in the defense campaign. Assert that many of these big companies, which formerly produced public consumer goods, are now devoting their plants to turning out strictly armament product which is on contract to the U. S. and therefore And no need to advertise. Their complete plant turn-out has been purchased by the Government and the firms have noth- ing to sell to the public. In other cases they are producing a minimum of consumer goods, which' amount can be sold without any advertising campaign due to minimum consumer demands. WJJD: Hitter's Furniture Co., seven 15-minutfe periods weekly; Chicago Technical College, 15-min- ute period Sundays; Atlas Brewing Co., six SO-word announcements weekly, through Arthur Meyerhoff; ZenofI Motors, jix announcements weekly^ through Harold CoUen; Household Finance Corp., five one- minute announcements weekly, via BBD&O. WGN: Evans Fur Co., three 15- minute periods weekly, .through Critchfleld agency. WBBM; Packard Motors, nine an- nouncements weekly, through Young & Rubicam; Allied Florists Associa- tion, time signal announcements, through Brandt agency; Shaler Co., for 'Rislone' auto accessories, series of 100-ward announcements, through Klrkgasser-Drcw; Kelvinator Divi- sion of Nash Motors, three 15-minute periods weekly, through Geyer, Cor- nell & Newell. Anto Clnb BankroDs KYW's 'Strings' After 6 Month as Snstainer Comparative Unit Connt % of May 10. May 3. Change. Network .. 9,635 9,705 —0.7 Local 6,702 6,736 —0.5 Nat'l Spot. 11,490 11,523 —0.3 ToUl 27327 27,964 —0.5 (Included: WBBM, • WENR, WGN, WIND, WJJD, WLS, WMAQ) No Commercial Copy Missoula, Mont., May 13. Stucky Funeral Home, Missoulc, has signed s 26-week contract for Sunday afternoon programs over local station KGVO by Helen Faulk- ner, signing organist. Show will have no commercial Copy, just spon- sor identification. Another series, 'Checkerboard Time,' with Chick Martin and the Cockle Sisters, has returned to the KGVO schedule for z- three-times- weekly spin under the joint spon- sorship of Purina Mills and Standard Service Co. Royal Crown Cola's Howard and Shelton spot transcrip- tions have also been placed . on KGVO. DES MOINES DALLIES LIttU Avilon In Units—Total Gains Slight Des Moines, May 13. Not much to report hereabouts, as units generally kept to the previous week's level. National spot made some headway, but not' nearly •nough to pull it out of the red. Comparative Dnlt Count - .% of May 10. May 3. Change. Network .. 7,720 7^0 +2i Local..;... 3,446 ^454 +2-7 Natl Spot. 3,174 3,434 —7.6 Total 14,346 14,328 +0.1 (Included: KRNT, KSO, WHO) POLITICO ANDBB HYPO UNITS IN SANANTON* PhUadelphia, May 13. After almost six months as a sus- toiner, KYW's 'Strings That Sing' with Bonnie Stuart as vocalist gets a banlcroUer. Sponsor is the Key- stone Automobile Club. The pro- gram goes on 15 minutes each Thurs- day night. Deal was handled by the James G. Lamb egency. Another longtime cuHo broadcast, WFIL's 'Swap Shop,' gets in the money class with the Robinson Chevrolet Co. buying five participa-. tions' weekly. The Wilson Line, which features moonlight rides up the Delaware is hiking its radio ad- vertising budget this season. This Vveek the line added five participa- tions to WFIL's 'Radio Awards' pro- gram, in which free table radios are donated to lucky listeners. Last week-Wilson began a series of pro- grams on WDAS. WCAU signed 11 contracts in as many days this month, and reports that indications are thet May will hit a new high in spring sales for the station. ' WCAU: Peter Paul candies, five- minute news, daily, 26 weeks, through Platt-Forbes; Duz, renewal of six announcements weekly, through Compton Adv.; Gulf Refining, an- nouncements,, through Young Sc. Rubicam; Dura Gloss nail polish, 10 announcements, through H. W. Kiese- wetter; Renuzit cleaner, 40 par- ticipations in t^e Laura May Stuart program, through Harry Feigen- baum; Ten-B-Low ice cream freeze. 231 announcements, through Robert H. Jones; Sunbrite cleanser, 40 participations,. Laura May Stuart, through Steck-Goble; Dr. Pierce's medicine, renewal of 14 announce- ments, through H. W. Kastor; Swan Soap, five-minute news, daily, for 35 weeks, through Young ti Rubicam; Junket dessert, 30 participations, Laura May Stuart, through Mitchell- Faust. , WFIL: R. J. Reynolds Tobacco Co., five spots weekly, through Wm. Esty; American Dairy Association, eight e.t.'s weekly, through Lord St Thomas; 'Life With Father' company, 12 spots, through Stewart-Jordan; Hurfr Soups, 36 e.t.'s, through John Falkner Arndt; Lee Furniture Co., 78 spots, through Eton Wainright; Gulf Refining Co., two transcribed pro- grams weekly, through Young & Rubicam; Washington _ State Apple Growers, nine spots weekly, through J. Walter Thompson; Wilt Bros, (rugs), six studio programs weekly, through Philip Klein; Packard Motors, five e.t.'s weekly, through Young & Rubicam; Seiberiing Rub- ber Co. (tires), three 15-minute stu- dio programs weekly, through Mel- drum & Fewsmith; American Chicle Co., five transcribed musical pro- grams weekly, five minutes each, through Badger & Williams; Zakian Bros, (rug cleaners), five participa-1 San Antonio, May 13. New high in coiftmercial time sold Is being claimed here by station KABC who for tomorrow (Sunday, May 10), has during the hours of 6:00 a.m. to 12:00 p.rn., 17 hours and 45 minutes of .its time sold solid. Station 'is going on the air one hour and a half earlier to take care of all the biz. George-Johnson of KTSA will at- tend the NAB convention, after which he will visit account execu- tives in New York City. Visitor to KTSA-was President O. L. "Ted' Taylor of Amarillo. Hugh Halff, prez and general man- ager of WOAI, and Jack Keasler, of the sales division, also off to attend the NAB conclave. Units here this week are showing a steady increase, with the political race, both for local government offices and for state senator, adding units. Sunny weather also aided the baseball schedules. It i^ understood that the local team has 15 double- headers to make up prior to June 15 at home. WOAI: St. Anthony Hotel, through Anoll and Auld, 42 announcements per week; O. J. Beauty Lotion, four one-minute e.t's per week, from May 12 to Nov. 6; Walker Furniture C:o., one announcement per day for one year, direct; John E. Zoeller, direct, three announcemnts per week; Den- ver Heights Churcfi of Christ, quar- ter-houi: . transcribed program each Sunday; Packard Motor Co., through Young & Rubicam, six one-minute e.t's; Gulf Oil Co., for Gulf Spray, through Young & Rubicam, quarter- hour transcribed program with Jack Berch and his gang each Tuesday and Thursday, May 20 to Sept. 4; Hal Collins for state senator, one-hour broadcast on the Texas Quality Net- work. KABC: Martin-Neal M.otor Co.. five 100-word announcements per day for one year; Joske Bros. Store, through McCabe Agency, five 100- word s:^ot announcements per day for one year; Interstate Theatres, 20 spot announcements on holdover of 'Ziegfeld Girl,' and two quarter- hour programs on 'Hellzafire' open- ing Saturday (10) at the Majestic with Benny MerofT and his band; Lyn Johnson for state senator, one- hour broadcast' via State Network; The Adams program with Caleb F. Adams, quarter-hour studio broad- cast Tuesday through Friday; on the baseball side, San Antonio Seven-Up broadcast four complete games, while statioi^ carried three games for Wheaties. Comparative Unit Connt % of May 10. May 3. Change. Network .. 6,144 5,950 +33 Local 10,659 9,931 +7.4 Nat'l Spot.. 2,161 2,061 +4.9 Total 18,964 17,942 +5.7 (Included: KABC, KMAC, KONO, KTSA, WOAI) tions weekly in women's program, through Roche, Williams & Cunnyng- ham. I Comparative rnlt Connt | % of May 10. May 3. Change. Network .. 9,496 9^67 +'2.5 Local 8,879 9,499 —6.5 Nat'l Spot. 3,662 3,849 —1.9 Total 22,037 22,615 —2.6 (Included: KYW. WCAU, WDAS, WFIL, WPEN) Buffalo—Spieler Roger Goodrich joins WEBR staff May' 19 from WOLF, Syracuse. Hoffman Beverages to WINS For 14-Week Announcement Campaign April Best Single Month for KCMO Kansas City, May 13. KCMO reported that April just closed was best single month in his- tory of station, and biz staying right at the April level. AU stations com- plained of the change to daylight saving time as costing in billings, Dean Fitzer of WDAF estimating his drop the week change was made at close to $1,000. Seasonal check-up shows air biz about holding its own with no hint of summer slump yet in sight. Only noticeable variation locally was in national spot set-uv and that ac- counted for by baseball game; which were rained out and did not get aired via KCKN. KCMO: Tom Moore cigars, three announcements daily for six weeks, through N. W. Ayer fit Sons; Carter Products Co. renewed for one year Ita contract for one e.t. ' five times weekly, through Spot Broadcasting; Goeta Brewing Co., 7 p.m. newscast for 13 we^ks with option to renew, via Potta-HurnbuU. ^1 Comparative Unit Connt % of May 10. May 3. Change. Network .. 6,665 6,665 «... Local 6,275 6;!29 +0.7 Natl Spot. 7,416 7,979 —7,1 Total 20,356 20,871 —2J> ♦ No change. ' (Included: KCKN, KCMO, KITE, KMBC, WDAF, WHB) CIO. Piatters To WJBK; Old Gold \ Hours on WJR Detroit, May 13. Following last week's decline, De- troit's six stations took another dip during the past week, showing health only in the national spot field. Great- est toboggan was in the network •ategory, with one of the four chain outlets accounting ' almost entirely for the five percent fall with the other three marking time. Local biz also skidded off, but the optimistic note came in the spot field where among the minus signs It came up with better than a three percent gain. In all, however, it wasn't able to compensate much for a total loss of 680 units in the Detroit field. WJBK: Famous Cleaners, race scratehes and resulta, twice daily, six days a week, 11 weeks, through Fink Si Doner; Grand's Better Cars, four five-minute newscasts daily, seven days a week, 26 weeks; Fenster & Co., furniture, six spots daily, six days a week, 13 weeks; C.I.O., six general publicity labor transcriptions daily, 10 days; Gately's Store, 15- minute Bible story, Sundays, 13 weeks. WJR:. P. Lorillard, Edgar A. Guest, Jr., newscasts, 15 minutes, three times weekly, 13 weeks. Comparative Unit Connt % of May 10. May 3. Cliange. Network .. 8,610 0,135 —5.7 Local 12,891 13,193 —24. Nat'l Spot. 4.640 4,493 +3J Total 26,141 26,821 —2.5 Sierra Pine on Coast Blue NBC Coast Blue has sold five mln - utes a day five days a week to the Los Angeles (Sierra Pine) Soap Co. as participant in 'Art Baker's Note- book,' Same network has also sold a Fri- day night half-hour to Neighbors of Woodcraft, a fraternal organization, for a program combining hillbilly and dramatic entertainment, with KEX, Portland, the originating point. Bally Beverage. Schenectady, N. Y., May 13. Saratoga Vichy Co., through I<cigh- ton fic Nelson agency, has launched a radio promotion for Saratoga Vichy, with a flve-announcement- per week schedule on WTIC, Hart- ford, and WFBL, Syracuse. These stations will air a total of 120 spiels. Starting June 30, the same sched- ule goes on WTRY, Troy; Buffalo and Rochester stations. Other trans- mitters may be added latei^. Radio campaign is tied in with a window display promotion ballyhoo. Approaching summer figured in Manhattan placementa the past week. Refrigerators, soft drinks, a tourist bureau and several resorta were among the accounts signed by loca' stations. Hoffman beverages signed for a blurb campaign on WINS, while the Quebec Tourist Bureau joined with three hotels in underwriting a quar- ter-hour "Travel Horizons' on WQXR. WHN: Santini Brothers, three five- minute programs weekly. The Smart Housekeeper,' 12-week contract; Vim Radio Stores. (Philco radiOs and re-._ frigerators), through S. Singer sAgency, 25-week contract, daily sta- break announcements; Kooba- Kola, through Harry A. Berk, stQ- tion-break announcements; P. Loril- lard (Old Gold cigarettes), through J. Walter Thompson,' 13-weck con- tract, 'Clem McCarthy.' WINS: Walter Reade, direct, seven-day contract, 22 half-minute announcements; Carta Blanca Beer, direct, 13-week contract, six one- minute announcements weekly: Old Country Trotting Association, through Harry Dude Agency, seven- week contract, 24announcemen.s weekly; Hoffman Beverage Co., through BBDficO, 14-week contract, 18' one-minute announcements weekly. WMCA: Penick fit Ford (My-T- Fine desserts), through BBD&O, re* newal, five-week contract for an- noiincementa; Ward Baking, through Sherman K. Ellis, 13-week contract, six announcements per weeic; Pack* ard Motor Co., through Young & Rubicam, one-week contract, 14 an- nouncements; Roseth Corp. (Odora and Mothex), through . H. A. 5alz« man, five-week contract for' an- nouncements. WNJEW: PhUco Distributors, through Stemfield-Godley, 52-weelc tcontract, -2^ anotincementa weekly;^ Packa^ Motors, through" Young St, Rubicam, flVe announcementa week- ly; Ward Baking, through Sl^erman K. Ellis, 13-week contract, six aii- nouncementa -veekly; Penick & Ford (My-T-Fine desserts), through BBD ficO, renewal, five announcements weekly. WOR: Ward Baking (Tip Top bread), through Sherman K. Ellis, three-week contract,, six' station breaks per week; Watehung Lak^ Inc., through Radio Advertising Corp. of America, ll-week. contract, three ' one-minute . announcementa per'week; Victor E. Lindeman, on» quarter-hour program, political talk; Penick fic Ford (My-T-Fine), through BBDficO, five-week coiitract, six one-minute announcementa per . week; Arthur J. Connelly, direct, one quarter-hour political program. WQXR: Stromberg-Carlfioo, through-McCann-Erickson, renewal, contract' to run from May 1, HMl, to April 30, 1942, usbig from two to five half-hour 'BfCt per' week; Martin- son's Coffee, through Al Paul Lefton, seven station breaks per week, con- tract to run from. May 1?, 1941, to Feb. 14, 1B42; Packard Motors,.^ through Young ^ Itubicam, 14 spota, two-week contract; New York So- ciety for Ethical Culture, direct, re- newal of.oi)e-hour program, contract to run from Oct., 1941, to May, 1942; participating sponsor;, including; Province of Quebec Tourist BtUeau; Glen Spring Hotel in Watkins Glen^ N. Y., Newagen Inn in Newageci, Me., and Happy Acres Country Qltib in Middlefleld, Conn., 'Travel Hori- zons,' two quarter-hours per weiek. WWRL: Nu-Sight Opticians, 25 an., nouncementa weekly; Dr. B. J. Schwarta (optometrist), three n- nounccmenta weekly, four weeks; Jamaica Refrigerator Service, quar- ter-hour weekly; Fli-'her (Carpet Si Oilcloth Co., six announcementa weekly, 13 weeks. CAMELS IN ALASKA Cigarette Ads on.KINr—Buys Blurb(i Juneau, Alaska, May 13. Ne biz on KINY, Juneau, Alaska: (Chicago, Milwaukee Si St. Paul Rail* road, daily announcementa; Spllivan, florist, dally spot; West Coast Gro- cery, news period daily; Cammarano Bros., dally spot; Imperial CandyWt Co., daily spots; Camel Cigarettes and Prince Albert Tobacco, daily spot; Alaska Steamship Co., dal^ news' period; Crescent Manufactur-. ing Co.', daily ttanscribed musical program.