Variety (May 1941)

86 RADIO MARKETS Wednesday, May 14, 1941 Frisco DepL Store Boom Hits Peak As KFRC Bags Long-Time Holdout San FranciscQ, May IS. Radio cracked f^lsco's department ■tore field wide open this week with KFRC's signing of the White House, long an ether hold-out, to five quar- ter-hours per week on an Indefinite •ontract. Marlon Kayle agency set the deal, ilimaxlng a year In: which more de- partment store and related advertis- ing has gone radio than in any other period in local history. Show which finally softened the unsellable (so far as radio was con- cerned) White House is a live 'Let's Go Shopping* session aired direct from the exclusive establishment by Mel Venter and Mary Roder at 9:43 ajn. Frisco's unique retail advertising radio boom started last May when Hastings Clothiers picked up Pat Kelley's 'Brain Battle' on KFRC, a half-hour weekly night shot. Roos Brothers followed . by purchasing 'Whodunit?' on the same outlet; Hastings picked up Fulton Lewis, first on the late release and then on the live early show, giving tliat out- fit 11 shows a week, consuming /three , hours' of air time. O'Connor- MoiTett, another radio-shy account, broke down and took a flve-a-week news ride; 'Bonds Clothiers slipped iiito line' with nine quarters a week on KFRC. Meanwhile, NBC grabbed off the fwank City of Paris department store, currently carrying three flve- minute shots weeklyr- 'Milady's Music^ Box'; Breuner's Northern California . department store chain, with 'Old Cabinet Maker' IS minutes weekly, plus spots for various others! including I. Magnin, which also uses KSFp. Latter outlet has Hales Department Store partici- pating in the 'Housewives' Pro- .tectiye .League. .Even KYA .figures id the picture with three quarters a week bankrolled by Roos Brothers! Interesting sideline to this de- ' velopment. is that now the .stores are in ' radio, they're finding they like it; and unless all drop out simul- taneously, indications are that as Iftng as a few stick others will have to- buy opposition time in self-de- lense. KFRC also h^s signed Matson Navigation, considered another tojjghle, for . nine spot Announce- ments. . KFRC: White House (department •tore), through Marlon Kyle, five quarter-hours weekly, indefinitely, •Let's Go Shopping'; The Armand Co. • (Brisk shave .creani), through ' Russel M. Seeds, 234 'one-minute transcribed spots; Walter N. Boysen (for paint), through Emil Relnhardt Co., 93 spots; Washington State Apple Association, through J.Walter Thompson, 37'spots; Pacific Brewing & Malting Co. (Wieland's beer), through Brewer-Weeks,'- 27 spots; Matson; Navigation Co.,' (travel), through Bowman, Deute &' Cum- mlngs; nine - spots; J. C: Eno, Ltd. (laxative), through Atherton & Cur- tier, 140 live, flve-5ninute talks; Max -Super Gloss Co. (auto polish), through Elwood J. Robinson; 60 transcribed spots; Marlin Firearms Co. (razor blades), f- ough Craven & Hedrick, 65 one-minute tran- scribed spots; Moore Clothing Co., through Brisacher, Davis & Staff, 30 "sptrts.-" '• ■■• ■ : ■• - BALTO LOCAL ROSY Category Hits ilJ»% —Spot FIgnro Trims Total Baltimore, May 13. Little change noted iiere, with ad- justment following daylight saving time switch still' being felt. Some new biz in the making by all sta- tions and swing into summertime groove right at hand. Comparative Unit Coont % of May 19. May 3. Chanes. Network .. 8,510 8,465 +0.5 Local 4,747 4,241 -1-113 Natl Spot.. 2,249 2,396 —6.1 Total 15,506 15402 -f-2.7 (Included: WBAL, WCAO, WCBM, WFBR) KMYR TO AIR 110 BB GAMES FOR WHEATIES L Comparative Unit Connt % of May 10. Hay 3. Change. Network .. 9,436 9,935 — 6.0 Loeal 4,253 4,032 + 5£ Natl SpoU. 1,388 * 1,578 —12.0 Total ■ 16,076 16,545 — 3.0 (Included: KFRC^ KGO, KJBS, KPO, KSFO) BUSINESS JUNKET WichiU Men Make 37 Cities—All Stations Collab Wichita, Kas, May 13. Herb Hpllister, president of radio station KANS, was chairman of. a good will tour of Wichita business men last week. Party visited 37 cities and towns In Oklahoma, Kan- fas and Colorado including Denver. All three radio stations here, KANS, KFH and K^I, broadcast the same program Monday night on which the business junket was heard . from Dodge City, Kas., Representing the stations on the frip were: Kay Pyle, KFBI; Jack Todd, KANS, and Plez Clark, KFH. Denver, May 13. ' Sales are picking up, with all sta- tions reporting nice contracts. KLZ: Kortz-Lee Jewelry Co., through Ted Levy agency, 312 quarter-hours over ohe year; Denver Plymouth-De Soto-Dodge-Chrysler dealers, one qilarter-hour; Washing- ton State Apple Growers, through J. Walter Thompson, 37' announce- ments; -JJenver School Board, through Robertson agency, eight spots; Callbeck-Lawless Furs, 78 an- nouncements; Weicker Transfer & Storage. Co., through Robertson agency, 104 announ-^ments; Com Products Mfg. Co., through C. L. Miller agency, 166 announcements. KMYR: ABC Cleaners, through MacGruder agency, seven- five-min- ute newscasts weekly, one year; Coomer Jewelry Co., through Mac- Gruder. agency, 104 spota and six quarter-hours weekly-, one year; Davis Motors, through McCann- Erickson, seven flve-minute news- casts weeldy, one year; Gruen Watch Co., through McCann-Erlck- son, 35 time signals weekly, ' one year; Jira Atito Supply, througn Max Goldberg agency, ^even five- minute baseball extras weekly, five months; Lee Soap Co., through Mac- Gruder. agency, three- quarter-hours weekly, one year; McClan^han Clothing Co., through.. Ted Levy agencyi seven flve-minute newscasts weekly, one j'ear; Puritan Pie Co., througli Robertson agency, 90(. spots; White House Cleane;-; through Ted Levy agency, 500 spots; General Mills (Wheaties), through Westco agency, 110 Western League base- ball game broadcasts. . KOA: Dr. Pepper Bottling Co., through Benton Sc Bowles, 26 half- hours, 'Dr. Ptpper Parade'.; Denver Public Schools, through Robertson agency, flve-minute - talk; . Sperry Flour Co:; through Westco agency, one announcement; Denver Di^ Goods Co., four station breaks; Ball Bros,, through Applegate agency, 39 announcements; Plough, Inc., through Lake-Splrc-Shurman, six announcements weeldy, 26 weeks. KFEL: Joe Alport's Clothing Co., through Max Goldberg agency, seven 10-minute newscasta weekly, one year; American Academy of Ac- counting, - through'- First- -United- Broadcasters, six five-minutes; Den- ver Marble & Tile- Co,, two spots; Denver Dry Goods Co., five spots; Perkens - Epeneneter Pickle Co., through Lane-Freil}erger, 26 an- nouncements; Red Wing Cafe, one spot a day, one month; Ward Auc- tion Co., two announcements week- ly, 26 weeks; Western Union,- four spots; announcement service to Peer- less Lace Cleaners, Tramarc Celery Co., Cooperative Mercantile Co., Gold Nugget Grill and Fred's Mar- ket r Comparative Unit Count % of May 10. May 3. Change. Network .. 8,150 7,985 -|-2.1 Local 8,684 8437 +6.7 Nat'l Spot..- 1,598 1,563 +2.2 Total 18,432 17,685 . +4.2 (Included: KFEL, KLZ, KMYR, KOA, KVOD) Laura Lee Candy May Air Washington, May 13. Vincent Tutching & Associates. Inc., local advertising, has added the Laura Lee Candy Co., of Alexandria, 'Va., to its list of accounts. Company will use radio end news- papers. SEATTLE UNITS QAIN Local Up 3%—Totiri Pino 1A% Sieattle, May 18. Seattle business staying right up there, and with all lines reporting increases. KOL had a bunch ot scattered local spot btisiness for the week, adding up to a nice increase, and KIRO chalked up an increase du^ to start of a new 19-mlnute mu- sical and a half-hour quiz. KRSC still loaded. , Comparative Unit Connt ■ - % of May 10. May 3. Change. Network .. 1,250 7*40 +04 Local 6,485 8,298 - +3.0 Natl Spot.. 813 802 +1.1 Total 14,548 ■ 14,340 . +13 (Included: KIIRO, KOL, KRSC) Bond Bread Signs Gene & Glenn For Series in New Eng. Boston, May 13. Gene and Glenp conclude their 13-week contract June 10 on the 'Village School," WBZ Thursdays for Bond Bread, and will.switch to their usual script show of 'Gene and Gleen with Jake and Lena' for same sponsor over WNAC, WTIC, WTAG, WCSH,- five' times weekly, 12-12:15 p.m., Mondays through , -Fridays, starting June 23, through Newell- Emmett. WNAC: Corn Products Refining Co. (Karo), 130 participations in 'Yankee network news service, also on WTHT, WEAN, WICC, WCSH, WLBZ, WFEA, WLLa WSAR, WBRK, WNLC, WLNH, WRDO, WCOU, WHAI. WSYB, WATR, five times weekly, Mondays through Fri- days, beginning May 26, through C. L. Miller Co.; Sudbury Labora- tories' (Chaperone), 18 100-word an- nouncements, Tuesdays, ■ Thursdays, and Sundays, starting May IS, through Mason L. Ham; J. H. Cor- coran & Co.. (department store), 27 125-word participations in- 'Musical Roundup,' . Mondays, '. Wednesdays, Fridays,, starting May 15, through Chambers & Wiswell; Washington State Apple Growers, IQ 100-word participations in 'Musical Rendez- vous,' Tuesdays, starting May 16, through J. Walter Thompson; Pen- ick & Ford, Ltd. (My-T-Fine), 41 one-mlniite transcriptions', dally, ex. cept Sunday, following Yankee Net work News, starting May 12, through BBD&O; Lewandos <cleans- ers); 13 125-word participations In 'Musical Roxmdiip,' Mondays, start- ing May 15, through Eddy Rucker Kickels Co,; First,,National Stores, Inc., renewal of 'First National Food News,' also over WTIC, 'WEAN, WTAG, WICC, WCSH, WLBZ, WFIlA, Tuesdays and. Thursdays, be- ginning June 24, through Badger It Browning; General Mills, inci; re- hewal of "Light of the World' for mtfheh Tested Flour, via NBC Red. Mondays through Fridays, and 'Arnold Grimm's Daughter' for Klx, Mondays through Fridays, for series of 261 broadcasts started May 1, through Blackett-Sample-Hummert. WAAB: Salada Tea Co., six one- minute transcriptions, in 'Musical Clock,' Mondays, Wednesdays and Fridays, starting May 12, through John C. Dowd; Kane Fu|-nltur£ CPj, extension of contract for one^ 15- minute program, May 13, listing Ted King, 'Kane's 'Singing Salesman,' through Richard B. Salinger. . WEEI: Plotkin Bros, (women's ap- parel), one-niinute participations on Caroline Cabot Shopping Service, through Bresnick 8c Solomont; E. T. Slattery (women's apparel), one- minute participations on Caroline Cabot Shopping Service, direct; Clic- quot Club Co. (Sec gingerale), one- minute transcriptions, three times weekly on Food Fair and five par- ticipations preceding afternoon news, through N. W. Ayer; Manhattan Soap Co. (Sweetheart soap), one-minute participations in Caroline Cabot Shopping Service, through Franklin Bruck;.GorI Beauty Salon, one-min- ute participations in Caroline Cabot Shopping Service, through C. Brewer Smith; Eastern Racing Ass'n (Suf- folk Downs track), evening time sig- nals, through Harry ..M. Frost; Dag- gett Chocolate Co., renewal, evening time signals, through Harry M, Frost; Young Women's Christian As- sociation, one-minute participations In CaroHne-Cabot Shopping Service, direct; Moxie Co. (soft drink), three flve-minutfe programs weekly, through Alley & Richards. . ♦ ott»t»-»ot**oo»o»o*ooo > ooo«oo - 4 ♦♦♦♦♦♦♦«♦♦>♦< ♦>>♦♦♦- Active National Accounts ^♦ • ♦♦♦♦««OtO0»0fO0«« M 0OO0»OOtO«»0OO M ««««»««t>t«» ACCOUNT AGENCY TIME PUBCHASES American Chicle Co Badger,Browning, Hersey..Announcements Ball Broi. (fruit jars) Applegate Adv Participations 40 Fathom Fisheries Alley tc Richards Announcements Gebhardt Chile Powder Co....Pltluk Adv -Announcements General Mills Blackett-SampI^-Hummert % Hours Grove'i Tastelesa Chill Tonlc.H. W. Kastor V* Hours Pnaranty Union Lite Insnrance.Stodel Adv Vi Hour News Gnlf Oil Young Sc Rubicam V* Hours Hotrman Beverage* BBD&O Announcements Irrealstlble, Ino. (cosmetics)....RedfleId-Johnstone .Va Hours Kelloft'a Bran.. ...Kenyon St EcKhardt Announcements Faokard Moton ...Young & Rubicam Announcements Swift ft Co. (Sunhritc cleanser). Stack-Goble Participations Waltham Fen Co. United Adv V* Hours Whlnr<on State Apple Growers. J. Walter Thompson .Announcementa Western Ant* Snpply Co....'., .Dan Miner. Announcements I'eBst Foam Benson & Dall. Vi Hours DEPARTMENT STORES BUYING RADIO TIME LAST WEEK STORE CITT TIME PURCHASES Balloek's Dept. Storo Los Angeles t V* Hours Wm. Fllene'a Son* Co Boston Announcements JTotke'a Dept. Store..., San Antdnlo.... .....Announcements Keith-O'Brien Dept. Store Salt Lake City.^.... Announcements PmIs Dept. Store... Salt Lake Cf^ Announcementa L A. Farmers' Market DouUes Revenue iia Radio, Direct Mail Salt Lake Predicts Full Suminer Skeds Salt Lake City, May 13. Salt Lake biz still good. Stations now are assured that this stmimer will see them carrying the heaviest hot month skeds in history. KDYL: Schubach Optical Co., 313 spot announcements; Reed's Riteway (hardware), 312 news announce- ments; Keith CBrierfa (department store), 156 spot announcements; Mountain Fuel Supply, 150-spot'an- nouncements, through G' i 11 h a m Agency; - Morrison Auto Supply, 26 programs, 'Odd But True'; Buckle Electric, 26 programs; Intermountain Speedways, through Harris Agency, 52 spot ' announcementa;- Vetter's Market, Denhalter Bottling Co., Art Gardner (confectionery), Arden Sun- freeze Ice Cream, Beesley Muste Co., participation, 'Tomorrow's Stars Pro- gram.' Comparative Unit Connt. % of May 10. May 3. Change. Network .. 7,251 7,541 —34 Local ...... 2,726 2,635 . +3A Natn Spot.. 1,321 618 +433 Total 11,298 11,094 +1.8 (Included: KDYL, KSL, KUTA) Suffolk Downs itses Cut-Ins, Spots in Hub Boston, May 13. Suffolk Downs' 1941 horse racing season - is^ using 68 30-word cut-ins and 164 100-word spot announce- ments. May 12 through July 10, on stations in Boston and vicinity as follows: cut-ins, 52 on WNAC and, WAAB, 10 WEEI, 26 WEAN in Provi- dence; . spot . annpupc^ments, .Iff WAAB, 25 WORL, 25 WCOP, 26 WMEX, 14 WHDH, 26 WESX in Salem, 16 WLLH in Lowell, 16 WLA'W in Lawrence. Specicl em- phasis will be placed on 14 stake events. Placed through Harry M. Frost agency. WNAC: Boston Globe, eight one- minute transcriptions on 'Musical Rendezvous,' Wednesday, Thursday, Friday and Saturday, starting April 30, through BBD&O; Manhattan Soap Co. (Sweetheart soap), sponsoring 'Fred Lang Views the News,' also on WEAN, Mondays, Wednesdays, Fri- days, renewal for 39 broadcasts on same schedule starting Monday, May 19, through Franklin Bruck Adver- tising Corp.; Wm. Filene's Sons Co., 100-word anhouncements following Ytnkee network news, starting May 4, through John C. Dowd; Sudbury Soil Testing Laboratories (Chapa- rone), series of six 100-word an- nouncements on Sundays, starting May 4, through Mason L. Ham; Washington State Apple Growers, 36 100-word participations in 'Musical Roundup.' three times dally. Wednes- days, Thursdays, Fridays, starting April 30, through J. Walter Thomp- son. Hollywood, May 13. Biz took a climb for a change, with only network. unita lagging. - Best pickup was on the local front, which helped make for -a plussage in the total. Best contract of the week was Farmers' Market purchas.* of 260 quarter-hour periods.* Outfit uses only radio and i^(rect-by-mail, and In four years has doubled ita weekly huslness. KNX also added what it prefers to call a 'freak.' It is the Brock jewelry account,* which spends most of,lto advertising dollars in the slick iiiags. Contract calls lor oight weoka' participation in Fletcher Wiley'• combination. KNX: Farmers' Market, 260 quar- ter-hours, through Advertising Arta; Brock jewelry, 48 participations' in Fletcher Wiley combo, through Hix- son-O'Donnell; Security-First Na- tional Bank, 13 flve-minute news- casts, through Dana Jones. KHJ: Vitapep products, 156 quar- ter-hour periods, through Davis St Pearson; Dr. F. E. Campbell (dentist), eight quarter-hours, through Ted Dahl; Noxzema Chemical, five half- hour periods, through Ruthrauft St Ryan; Yelloiy Cab, 78 flve-mlnuta programs, through Rufus Rhodes; Armand Co., 39 spota, through Rus- sel M. Seeds; Fifth Street Store, 30 spots, through The Mayers Co. ■ KFI: Hires Root Beer, 26 an- nouncementa, through Olbea, Shel- don & Cjinaday; ^cMahan furniture, 24. quarterrhour broadcasta of The News Crier,' through Ad Carpenter; Electric Household Utilities, 65 par- ticipations in Art Baker's 'Note- book,' through E. H. Brown; Yellow '<^ab, 26 one-minute transcriptions, through Rufus Rhodes; Old English ;flDor wax, 10 participations In. 'Note- book,' through J. Walter Thompson; Golden .State milk, nine one-minute transcriptions, through Ruthraufl St Ryan. KECA: Baldwin Motors, 39 quar- ter-hour broadcasta of 'Musical Clock,' through Chet Crank; Wether- by-Kayser shoes, 150 announcementa, through Sidney Garflnkel; Associated Druggista, 26 half-hour broadcasta of 'Spell-6-Win,' through Sidney Gar- flnkel; Omega shoe polish, 26 quar- ter-hour broadcasta of 'Musical Clock,' through J. H. RIordan; Safe- way Stores, 60 one-minute tran- scriptions,- through J. Walter Thomp- son; Southern' Furniturf, four quar- ter-hour broadcasta of 'A Layman's View of the News,' through Alvin Wilder; Beneficial Casualty, quarter- hour periods, indef, through Stodel Adv. I Comparative Unit Connt - ■ • %of May 10. May 3. Change. Network ., 12,491 12,622 —0.2 Local ...... 8,814 8,731 +1.0 Natl Spot.. 1,414 1,392 +1.6 Total ....... 22,719 22,645 +0.3 (Included: KECA, KFI, KFWB, KHJ, KNX)