Variety (May 1941)

26 RADIO Wednesday, May 21, 1941 Women s Panel Begins With Census ^— \ Not One 'Home-Maker' Present to Discuss the Issus at Ohio State Meeting By MARGARET CVTHBERT {fAargarit Ciithbert 0/ NBC pre- tided over one 0/ the panel sessions at the recent Institute /or Education by Radio at GoZumbus, O. This is her vammajy of the discussion— Ed.) Before the di^cussioii got well un- der way Jane Weaver, a member of the panel, asked how many women In the audience were home-makers— In other words how many women there spent as much as eight hours a day in the home. The answer was none of them did. They were all organization women or business women. It was definitely felt by the ' participants of the panel on Wom- ' en's Broadcasts and by the audience that both the individual woman and the organized woman feel a sense of responsibility where radio is con- cerned. Radio Is an Intimate part ' of the. life of the woman in the lower income bracket and she is deeply grateful to radio for what she receives. She is quick to reach to what she likes and finds helpful. The subject of serials was brought up by Mrs. Magee, chairman of the Jladio Council for Greater Cleve- land: 'Why can't we have more mtisic, mor^ news, more of the finer things of life?' Geraldine Elliott, program director of WJR, Detroit, sprang to the defense of the serials so convincingly that the audience was Interested in spite of them- selves. Miss Elliott made the point that before the advent of serials the class of women who listened- to serials was the kind of women who read cheap novels when they could get hold of them. Miss El- liott tossed off the names of the type «f reading matter sold in small towns, adding that she had lived in Just such towns and knew what she was talking about. She said the wom- «n who criticize the serials have no understanding of how. the other hall lives' nor lany compassion for their lellow beings. She^said there was nothing wrong with the serials, that there was nothing bad in them— just too many of them; that the curve of Interest In. serials would gradually change and be determined In response to present-day trends. Ruth Chilton, director of Wom- an's Activities lor WSYR, Syracuse, Spoke of the farm women who make Up the bulk of her audience and what a service radio Is giving them both locally and nationally and how the women look to radio for mental stimulus and practical help, for truthful information as well as en- tert. inment, release and escape. Mary Proal Lindeke, from WTCN in Minneapolis, said the local, state and national groups of organized women in Minneapolis were alert and progressive where radio is con- cerned—that she had a large advi- sory group with whom she works very closely. Mrs. George B. Palmer, honorary chairman of the Radio Council of Minneapolis, a well-known organiza- tion woman of Minneapolis, was in the audience, and said that any woman, if she could read the listing of radio programs in the newspapers intelligently, could get a liberal edu- cation by listening to radio; she ad- vised them to try it. She said she was tired of the continual criticism of radio by women who did not listen to radio. It was felt that organized groups of women were at one time inter- ested in radio for selfish purposes but now are motivated by a public service attitude when they approach radio stations for time on the air. They realize that an informed pub- lic opinion is the safest guard for the future. Individual women as well as organizations are turning to radio and asking quite frankly: 'How can we help?' Mrs. A. W. Proetz, vice-president of the Gardner Advertising Com- pany (who had been not only help- ful but constructive in the panel lor children',s programs), criticized the delivery of commercials on spon- sored programs, saying: 'As a woman I resent having commercials ham- mered at me. I react to the conver- sational approach.' - Then she said: 'But reversing myself quickly and speaking as a woman In an adver- tising agency, whose concern and responsibility has to do with .the clients' wishes, we do have to cany out the wishes of the sponsor whose money we spend on commercial radio and who quite naturally must get his return If the 'American sys- .tem of broadcasting Is to continue.' In answer to the question, "Why Is there so much duplication in commercial programs; why doesn't the sponsor experiment In re- styling his' program presentations?' ISiB. Proetz said the client and UU'meil 50M0 wdU WJR UlUltioMfis agency are in the same position as the consumer who buys a grade label product, knowing what he or shs is buying—a product that has been tested and found satisfactory rather than buying an unknown product— until a sustaining program measures' up to standards the agency expects and demands, commercial programs will undoubtedly continue to repeat the formulas they have tested and that the public have found to their liking. Helen HIett's Point Helen Hiett, NBC's newest news analyst, just back from Spain, closed the program with a person- alized picture of the collapse of France and the listlessness of the starving civilian population of Spain —adding that a country can starve and still live in hope, but without hope the people die and that is what Is happening to Spain. She said food sent to Spain gets to the people; she has seen it delivered. We felt that the Broadcasts" For Women panel discussion Interpreted through girls and women who are close to the picture and actually concerned with giving a service to women, presented a convincing and true picture of the trend In women's broadcasts and the listeners' reac- tions. TARIETV TITLE PROTECTED BY COURT Chicago, May 20. Law firm of Sonnenschein, Berk- son, Lautmann, Levenson & Morse, acting here on behall of O'Brien, DriscoU & Raltery, New York at- torneys lor VAHiBrr, have secured a consent decree whereby a monthly publication calling itsell 'Radio Varieties' will cease and desist use of this title as an Impingement upon the interests and the lame ol Varibtt, which as been ptd>lished since December, 1905. Attached to the decree are the lollowlng con- clusions ol law in the U. S. District Court lor the Northern District ol Illinois, Eastern Division.- Conclaslons of Law From the findings ol fact this day made by the court, pursuant to consent ol the parties, the court states its conclusions ol law as fol- lows: 1. T(ie plaintiff is the .-lawlul owner and user ol the trade- mark Varistt, originally registered by Sime Silverman on Jan. 18, 1910, and renewed by Sime Silverman lor the use and benefit of the plaintiff on Jan. 14, 1030, to remain In force lor an additional period ol 20 years from Jan. 18, 1030. 2. The plaintiff is entiUed to the exclusive use of the trade-mark and trade-name Variett in the is- suance of trade newspapers and other publications devoted to the activities of the theatre, radio, screen, bands and orchestras. 3. The plaintiff is also entitled to the exclusive use of the name Variott In connection with the granting of awards to radio sta- tions, programs or performers lor outstanding perlormance. 4. The delendants are not entiUed to use the name Varibtt or 'Varie- ties' as part of the name of a monthly magazine or other periodi- cal or publication devoted to radio activities, radio programs and radio performers; nor in the granting ol awards to radio stations, programs or, perlormers lor outstanding merit Such use ol the name Varibtt or 'Varieties' by the defendants,. be cause of visual and oral likeness to plaintiff's trade-name, necessarily tends to create confusion and to diminish the value of plaintiff's trade-mark and trade-name. 6. The plaintiff is entitled to en injunction perpetually restrahilng the defeifdants from using the name Variety or 'Varieties' as part of any monthly magazine or other publica- tion devoted to the subject of radio activities, radio programs and radio performers;' also to an injunction perpetually restraining the de- lendants Irom using the name Variott or 'Varieties' in connection with the granting of awards to radio stations, programs and per- formers lor outstanding merit. Barllnfton, Vt^Ray Dorey, vo- calist and announcer at WCAX, Burlington, Vt., has -resigned, and will join the staff ol station WBRK, Plttsfield, Mass. . A Quick Series Ranald MacDougall, whose Th» World's Best' was taken off MBO blue alter the debut pro- gram because the network sold the time, sent an official memo on the subject to Louis Titterton, head of the NBC script depart- ment In view ol the trade comment on Norman Corwln's new CBS series, '28 by Corwln,' he sug- gested his show should be re- UUed 'One by MacDougall.' KSTP M USIC STRIKE Held Oir Pro Tern THille Stan Hab- bard'a Awsy at N.A.B. Minneapolis, May 20. A 'cooling ofT period in a threat- ened strike of the American Federa- tion of Musicians against KSTP car- ried the controversy into the current week, when another meeting will be held between imion representatives and the station. Although Stanley Hubbard, KSTP president, was out of the city at N.A.B. convention and requested an extension until this week, the union, at first, refused it and declared its men would walk out last Thursday. Hie union Is demanding that the station agree to pay a minimum of 122,000 each year lor the next two years lor local musicians. This is slightly mora than the station has been spending under the terms of the two-year contract which just has ex- pired. B. P. RingluB, secretary of the St. Paul Musicians' association, an- nounced he had appealed to inter- anUonal o^ glala to .keep network mutw off In- evjent ol the itMke, )fot$ce ol the strike was served en KTSP May 10. Dm NEWS SWAPS WITH WENR, CHICAGO Chicago, May 20. NBC last week closed a dollar-for- doUar deal with the Chicago Dally News for mutu al pl ugging of thf Dally News and WENR. Dally News will' have three 15- mlnute periods weekly with recorded chats by Dr. William Stidger on ■Getting the Most Out of Life.' NBC spends the revenue received from Daily News lor space on the daily's radio page to advertise NBC pro- grams. lino Simonds to N.T. Lincoln P. Blnlonds, who has been with the Texas State Network in home territory^ lor the past two years, has been transferred to New York as eastern sales manager. Before going with the TSN he was on the staffs of International Radio Sales and John Blair & Co. Three Agencies Offer Levers Same Show Lever Bros. Is in the unusual po- sition of having been offered the same show, a radio version of 'Mr, and Mrs. North,'-, by its three agen- cies and having to decide what agency is to get the program, if the account does buy it. 'The three agen- cles'that did the presenting are Ruth- rauff & Ryan (Rinso), William Esty (Lifebuoy) and Young and Rublcam (Swan). Probabilities are that 'North' will be bought as a summer replacement for 'Big Town' (Ruthrauff & Ryan), with the' understanding that If it clicks it will be retained in the fall for Spry, another Lever Bros, prod- uct handled by R&R. GENERAL ELEC. B.R.'S INDUSTRIAL NEWS General Electric starts a new se- ries, 'News of the Week in Indus- try,' on a hookup of 18 NBC-Blue stations tomorrow (IS). Time is 8:30-8:45 p.m. John Mclntyre will do the com- ment and the program will deal with the advances made by industry in the national defense program. WHEELOCK CANCELS Ted Bates Agency Bumored to Get Psimolive Account Ward 'Wheelock agency has issued a cancellation lor the spot announce- ment campaigii which Falmolive has been running lor the past two months on nighttime schedules. The cancellations become effective May 31. Reports (tmverifiable) in agency quarters have been that the Palm- olive account is slated to switch over to the Ted Bates agency. Ward Wheelock got the business several months ago. Senator Seeks Station Brattieboro, Vt., May 20. The Green Mountain Broadcasting Corp; of this city has filed articles of incorporation with the Vermont secretary of state, for the purpose ol maintaining and opercting radio sta- tions. Subscribers are former U. S. Sen- ator Ernest W. Gibson and Preston F. Gibson. COfflPttNYl ELU YORI ' E T R 0 rr (U i I c n G a RADIO STATION REPRESENTATIVES