Variety (May 1941)

Record Details:

Title:
Variety
Date:
May 1941
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1941)
Leaf #:
000212
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, May 28, 1941 P^RIETY 21 Even the best pictures need advertising* Even the biggest productions grab extra money with advertising support. If that's true of big productions/ imagine how planned showmanship advertising behind the weak sisters can help support your box-office in the style to which she should become accustomed! Trailers on your screen will keep your box-office happy. Lobby Displays out front will keep your box-office happy. General accessories intelligently used will keep your box-office happy. nfiTIOnHL5''^'^5ERVICE • nflTIOnfil ^rt^^ ACCESSORIES nDVERTISinCi ACCESSORIES,iiic will keep your box-office happy!