Variety (May 1941)

34 RADIO Wedaesdaj, Maj 28, 1941 Knox Gelatine Rush Orders For Fore-Aft Fffeside Announcements Chide Princess Pat PAYROU TRAFHC Seattle—Jim Scott, formerly, an- nouncer at KWSC, Pullman^ Wash., and KFPY, Spokane, is now an- nouncing at KIHO, Seattle. Beflns, Sask.—Anne Draayer, lor- merly with CJKM, Regina, now with the advertising department ot the Globe and Mail, Toronto. Schenectady, May 27. Every radio station In the United States that carries President Roose- velt's fireside chat tonight (Tuesday) received a wired offer last Friday of two 30-word announcements. The announcements bearing only the two- word commercial Identification , of 'Khox Gelatine' dealt ^nrith !national unity* and were offered to run . be- fore and after the 'fireside chat. Sta- tions had options from I>eighton & Nelson agency to take oiie or both announcements as their schedule al- lowed, Mrs. Charles B. Knox, president of the company. Is strong on patfiotism and has patriotic music played regu- larly through the factory. Announcement \h be read before the President goes on the air was worded: 'The MofceTs o/ KNOX tU00est that in the Interest o/. tiational untCv 1/ou keep tuned lo| Beelna, Sask.—Lloyd Westmore- this station Jot on important address land, program director of CKCK, Re- b« the President of the United gina, transferred to production de- viates.' Ipartment of CKOC, Hamilton, Ont. The after-talk statement reads: 'Don MacMiUan adds program direc- 7n union there is ^trenflth. Todav, tor title to that of publicity direc- otl of us must cooperate iDholeheart- tor. cdly in the interests of noliojtal unity and Ttotionat defense. This is the I Fort Wayne—R. C. Groffman, for- message from the makers of KWOJC.merly promotion director of KLZ, Gelatin.' Denver, has been appointed sales promotion manager of the Magna- vox Co., Inc., Fort Wayne, succeed- ing Don H. Spicer. Spokane—Bill Rodes, formerly wiih station KWSC, Pullman, Wash., is now relief operator at stations KHQ-KGA, Spokane. Helen Sullivan, continuity writer at KHQ-KGA, has tendered her res- ignation and will return to her home Gelatine in California. NEW BIZ IN BOSTON Liberty Hacazine on WNAC — Local Acooniits Plentiful Washington, May 27, Cease and desist order was slapped on Gordon-Gordon, Ltd., and its selling agent. Princess Pat, Ltd., of Chicago, Saturday (24) for radio and other mis- representations concerning face powders and face creams bally- hooed by the cosmetics firm. Among other reasons for which the Federal Trade Commission administered the spanking were claims of the outfit that other face powder manufacturers use orris root in their preparation and that some women are 'al- lergic' to this ingredient and de- velop skin irritations and, rough- ness. Although admitting that a few Individuals are allergic to orris root, Commish pointed out that only 10% of face powder on • the market contains the In- gredient and that very few per- sons are unable to use these powders. Respondents' own preparation, •Princess Pat Powder,' is not non-allergic to all persons and does not perform miracles that win make the skin 'soft or pliant' or prevent coarse pores and blackheads, F. T. C. pointed oat. ' Use of "Muscle Oil,' 'Princess Pat Irradiated Muscle Oil.' 'Skin Cleanser' and 'Skin Food' and *Anti-Wrinkle Cream' by no means guarantees a per- fect complexion, Commish in- dicated, and such representations must be stopped. - Radio Daffodils San Franelaeo—Bob Dumm, KSFO special events chief, celebrated Na- tional Hospital Day by satisfying a long-time ambition to. broadcast an appendectomy. \ Weslaco, Texas—The Graham Ice Cream Co. tied in with the stories of the sensational Hess flight from Germany to England, with a five-day jingle and pun contest offering cash and Ice cream as prizes. WOR s Employee Relations Policy Suggestion Committee Thrive^-r-Had 'Charm Course* for a Time—Bonuses for Babies Cedar Baplds, la.—Andy 'Woolfries, who has been announcer for WOI at Boston, May 27. Ames, la., for nearly 20 years, and I<ocaI accounts were prominent In who resigned recently, will on July Boston selling the past week, with' 1 become farm service director for the Jordan Marsh department store Cowles Brothers' WMT^ Waterloo, taking special one-time shots on suid K^T-KSO, Ves Moines. Rich- WAAB, WEE! and WNAC. In the ard B. Hull, on University of Min- epot division, deals were Closed with' nesdta radio staff since 1938, will only two; Packard Motors to WEE! I succeed Woolfries at WOL and Liberty magazine to WNAC. WAAB: Steuben's Restaurant, two | New York City—Sylvlp Barton, of participations in 'Sports Matinee,' | the Young & Rublcam research de- starting May 29, through David Mai- Partn>ent,- specializing on "Battle of klel; Paramount Baking Corp, five' *e Sexes,' has resigned. She is suc- -liarUcipations In 'Sports Matinee,' ceeded by Jacqueline Byrd. starting May 29, through David Mai- EDUCATOR BISCUIT PLACING 100 BLURBS Megowen Educator Biscuit Co. is using a carhpaign of 100-word an- nouncements. Schedule calls for 78 of them to be run off at the rate of six a week over 13 weeks.' John W. Queen, of Boston, Is the agency. klel; Jordan Marsh Co., one 30-word Stoki Talks jContlnaed from paie 3; Lonlsrllle—Morris Hicks, formerly cut-in. May 29, through John C 'with WIRE, Indianapolis, where he Dowd; Boston Giobe, eight one-min-' aired a "ManHon-Streef program for ute transcripUons, May 26-29,1 Kaye's Jewelry over a period of through BBD&O; Kane Furniture seve n years, is currently managing Co, one 15-mlnute program tiUed,' ^^^^N, local "Plug* Kendrick staUon, •Kane's Singing Salesman,' May 27,,airing a daily TWan on Street' through Richard B. Sallinger: First Mosklns Clothing Store, Federal . Savings & Loan AssocIaUon, I ^^'^ assisted by Byron Taggart, who extension of contract for series of also ^jj,<«> ,^°J^®r,.**"^^'^?,?"^ 27 lOO-word announcements, started! ^ram 'Sidewalk Spelling Bee' Mon- May 28, through Doremus & Co.: ^*y«-^^«<^?^1ays-Fridays sponsored Young People's Church of the Air iS^ a local bakery. . Announcer Jack 26 30-mlnute programs also on, ^'"'^t.*'*!,''^^ tte questions ■WTHT, WEU, WSPR, WNBH, I ^^'l''., ^°°"*^°' '*Sl?,15l? WBHK. WATR. WSAR. WLLH^I?^''^^,,^^"'^ programs on WGRC, ■WCOU WNLC WSYB wHAT ^"^^"^^^'^^w Albany, has re- wffi sSys. stafS 0^9,';^^ «-„^»f - the staff of through Ivey & Ellington, Inc. ™^' "°°^° *' WEEI: Garth-West, Inc. (intra- pi.i,„,,Mni.i. ' <!ii„.,,«=« ^^Ve'^^c'Tbrsh^rr^"'. ^ fol^y'o? Wncw Y^ra^d S^ -S^ Shoeing Service.^cOP. Boston, ha^ Joined .th^sales \ ^^t^K ^T^^V^' H"" ^-istaff of wDAs. ■ Hobbs (millinery), one-minute par- 1 o ,- ^ ^ . I Bert Bayliss has left WIP to join ticipations in Carolme Cabot Shop- the enginering staff of WSNJ. pmg Service, direct; Boston Globe, Bridgeton N. J. • one-minute daytime announcements ' ' J and participations la Caroline Cabot I Baltimore—Edwin Weisman leaves Shopping Service, through BBD&O; WMCA, New York, continuity de- T.niirt Alonrn a* T.r\n,1,\n fVt^^ V*i*> . ... ...... ' flabbergasted hand walked off the I stage protesting Stoky explained that he only mea^t It as an 'acoustical I test.' j The reporters next received the maestro's personal atteiitlon when in. answer to a question he observed, 'I've been talking to you 20 minutes and you don't understand a thing I've said.* Predicting that bis Youth Orchestra 'was prepared for 'new world conditions,' the conductor when asked what he meant by that, nearly went over the line with a breath-stopping explanation—'we all share the wor^ we are all comrades together.' . The final shot which stampeded the pad and pencjl brigade to their wordology was Stokowski's crack that having --now mastered the acoustical and electrical principles of radio and pictures, he would pro- ceed next to study the 'psychic phenomenon' of music. Whether or not this would be with or without the assistance of Mickey Mouse went unstated. partment to be assistant to the presi- dent of the advertising firm of Leon S. Golnlck Associates in Baltimore. Laurl Alwyn of London CKeep-Fif lecture), one IS-mlnute talk, through C. Brewer SmiUi; Jordan Marsh Co., 100-word daytime announcements,'] through John C. Dowd; Gotl Beauty! Boston—After emerging victorious ' Salon, one-minute participations In in a WEEI audition, Joan White- Caroline Cabot Shopping" Service, I head, graduate of Emerson College, through C. Brewer Smith; Packard .was given her own daily program. Motor Car Co., one-minute transcrip- 'Hollywood Scrapbook,' and started tion5^ through Young & Rubicam.- I Monday (26). THE O'NEILLS MOV\' .'RADIOS 'ViOST pO':^1)I,,a!^ ^-A^'\!LY 3RIMGS YOU W\0?J.-. AUGH'i'SR '{EARS {- {EAirr-Tlli^OBS ■JCTEia TWICE DAILY ■ ^ NBC Red Network, 12:16 to 12:30 P.M„ E08T WABO^: 30-6:4$ ED8T-^B8. • • COAST .TO COAST • • Dir. C0HPTO^ AUVEBTISINO AUENOX ' M6T. EO WOLF—RKO BLDG,' NEW YORK CITY r Tornont Not Forte Springfield, Mass., May 27, Leopold Stokowski's All-American Youth orchestra played to a disap- pointing 1,600 ai the Municipal Au- ditorium (capacity 3,800) Friday (25). Stokowski departed from precedent for the orche5trI^ by pre- senting Marlyn Crittendon, Spring- ,fleld girl, who was violinist in the 'first 'Youth orchestra, in Chausson's Toeme' tot violin and orchestra. - Even with this added local appeal, the top of $2.75 was shaded to dis- pose of some seats at $1.65 day of the concert Root Beer Sponsors News Cleveland, May 27.. Latest local news sale involves purchase of three ten-minute 'eve- ning spots weekly by Dr. Swett's Root' Beer on. WGAR. Broadcasts are scheduled for Monday, Wednes- day, and Friday at 6:15 with Bill F6rman reporting. Account placed by C. li. Miller Agency. Des Moines.—^Norman Duncan, for- merly with KFNF, ^Shenandoah, la., G. A. Fredericks of the Majestic Radio Corp. of Chicago, and Wm. E. Scharach, of the radio division of the Des Moines police department for nine years, have been added to the KSO-KRNT engineering start. Editor, VAnJinr: When 'VARiBTr made its 1940 Show- mahshipi Awards it paid considerable attention to the relationship between employer and employee in radio sta- tions. We at WOR have always been conscious of the importance of this relationship but stimulated by 'Variett's far-seeing emphasis on this phase Qf station operation, we gave the entire problem still more thought and discussion. The result is that we have gone even further into the field. Since you gave so much stimulus to our thinking, I thougtit you and your readers might be interested in some recent developments along the line of the WOR's management's consid- eration of the employer-employee problem. In writing this letter we are not attempting simply to ring bells for WOR. Naturally, we feel that we I have beeix progressive and that re«l I thought and effort has' gone into our ; policies. But fundamentally, I am setting down some of the things we I have done witH the hope that in turn I other stations the country over may benefit. A consideration of these re- lationships-'at a time like this with national defense in the public's con- sciousness seems ifiost appropriate. Management at WOR consists really of policies determined by de- partment heads, the general man- ager, Theodore C. Streibert, and the president of the station, Alfred J. McCosker. Because of the station's policy of promoting from within, over two-thirds of the department heads have risen from the ranks of the very people whose good will and loyalty the station values,so much. SngKestlon Committee ' The most Interesting recent de- velopment at WOR has been the for- mation of a Suggestion Committee to award cash prizes for the best staff ideas submitted to Improve WOR and its way of doing things. Awards are made semi-monthly by a com- ^mittee. They range from $5 to $25 I at the discretion of the committee and'depending on the value of the idea submitted. There is no set fig- ure or limit to the number of per- sons who can earn prizes, nor limit to the" number of suggestions each person can submit. In addition, .at the end of each six months' period, the Suggestion Committee will award grand prizes of $75, $50, and $25 for the best ideas submitted. Provision has also been made for a review at fixed intervals of the ideas submitted to determine their efficacy and their development in terms of the station's progress. All I can say is that the Sugges- tions Committee has been flooded. Pink slips' are everywhere and the interest of the staff is at a peak. These ideas are not confined to pro- gram Ideas, but suggestions of how the station can improve Its opera- tions and its relationships with the public and within its own family. Charm Coarse Another and unusual employee relationship development has been ;the free beauty and fashion clinics of Richard Willis and Pegeen Fitz- gerald, who broadcast the program 'Here's Looking At You' devoted to an analysis of make-up and clothes. Pegeen and Dick have been advising staff members regarding their gen- eral appearance. This offer—free, naturally—has been seized on avidly' although it will be disconUnued for non-policy causes. However, Willis has volunteered to contribute his make-up services to any staff mem- ber at his own studio and will con- tinue his analyses during the sum- mer. You can Imagine the response to such an offer. Babies Our third Innovation has been the establishment of a fund whereby $10 will be deposited in the bank to the account of each baby bom to k staff member. While there has bee^ no visible increase as yet in the birth- rate of our families, a member of the engineering department has al- ready received his $10 as the first father to benefit tmder the new plan. Cllpplnga By way of further solidifying our family unity, a special employees' bulletin board Is set up (before and after official work hours) with notes, recent pictures, outstanding newsbreaks so that members of our station family, who obviously don't buy all the New York papers and picture magazines, may see what is being done to publicize the station's programs—with ' what results—and also to familiarize them with the station's personalities and policies. Along these lines all clippings men- tioning the names of persons on WOR staff are immediately for- 'Warded In a special 'your clippings from WOR' folder to the person in- volved. We have specially empha- sized^ the placement of news notes about our people in trade publica- tions and then followed through to see that .they have received the printed mentions. This has been most appreciated. So far I've mentioned some of the recent developments, stimulated by ■Variety's interest and by our own consideration of what we were doing and' what we could do. Conscious of the potentlaliUes in the field of cordial and happy relations, the sta- tion has been able to offer other ad- vantages. HogpltaUiatlon WOR also has group Insurance and the hospitalization plan where- by its employees benefit by substan- tial discounta against individual rates f6r these services. Through cooperation with the Greenwich Savings Bank, arrangementa have been made for automatic deductions from salary for savings accounts. There Is also a station vacation and Christmas fund, as well as an em- ployee organization to which staff members contribute a small sum and which guarantees themJuU pay for thirteen weelcs while on sick leave and half pay for a period after that Some of the points I have men- tioned are primary in their results; others are secondary'and depend for their effectiveness on the aggregate of all of the Indications of the man- agement's responsibUity to Ita staff. We would be most Interested in hearing what some of the other sta- tions are doing, and I am sure your readers would follow this with In- terest By way of conclusion, we feel that 'Variety's stimulus In the field of employer-employee relationship has been of real Inspiration, and we look forward as time goes on to being able to report more and more progress in this Important scope of station activity. Jerra "DanAg. WTAG WORCESTER 1-7 of New EBgland Lives Heri All Night Every Night Rapreiented by Blair