Variety (May 1941)

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Wednesday, May 28, 1941 f - " Here's a care that makes you sure about your skin-AGIVE-LATHER FACIALS with Lux Soap" "UX TOILET SOAP ACTIVE-LATHER 'FACIALS give your skin protection it needs for loveliness—the protection of thorough cleansing. Beautiful Irene Dunne tells you just how to take this facial: "Pat the rich Lux Soap lather lightly into your §kin, rinse with warm water, then cool. Then pat gently to dry. Now look in your mirror!" Try this gentle HoUjnvood care for 30 days —see what it can dp for you! LuxioApL ACTIVE-LATHER rACIALS LEAVE SKIN FEELING SO SMOOTH -LOOKING SO fresh! I've found the right ^ '.^-fj-f^i complexion care! 1 <«' IRENE Dunne in COLUMBIA PICTURES' Now Showing Lofinlly 9 out of 10 Hollywood Screen Stars use Lux Toilet Soap